Training on Reputation Marketing
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Transcript of Training on Reputation Marketing
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Reputation Marketing
By Paul Harvey
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Everyday People Look Online For Your Services
Samples Of The Customer NICHE and KEYWORDS if POSSIBLE
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Question:Would You Buy A Product
Or Service That Has Bad Ratings And Reviews?
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Two Products Are IdenticalOne Has 10 Good Reviews
One Has 3 Review & 1 Bad ReviewWhich One Would You Buy?
Question:
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Welcome To Our
Most Important WayYou Can Market Your Business
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And Your CompetitionDoesn’t Know About It… Yet
Your Reputation Is EVERYTHINGThe Online Marketing
Game Has Just Changed
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Game Changer #1Any Company Name + City
Reveals The Company’s Reputation
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Game Changer #2Customer Reviews Are A Major Factor
In Almost Every Type Of Online Marketing
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Game Changer #3SEO… Social Media… Pay Per Click… Local MarketingNONE OF IT WORKS ANYMORE!
If You Have Bad Reviews Online
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Game Changer #4Reviews Send You Prequalified Presold Customers.
Because Buyers Trust Reviews…As Much As Personal Recommendations.
72% Of Buyers Trust Reviews As Much As Personal Recommendations
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Game Changer #4
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Consumers Look Up An Average Of 10 Reviews Before Making A Decision
“70% Of Consumers Trust A Business With A Minimum Of 6 – 10 Reviews”
Why Reputation Is Vital To A Business
Without Ten 5 Star Reviews Your Business Isn’t Trusted
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What Is Reputation Marketing?Positioning Yourself As
The Market Leader In Front OfThousands Of Buyers With A
5 Star Reputation
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STRATEGY
How Do You Create A
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STRATEGY
Do You Know Your Reputation Online?
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STRATEGY4 Types Of Reputations
Bad Reputation
No Reputation
Good Reputation
5 Star Reputation
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1) Develop 5 Star Reputation2) Market That Reputation3) Manage That Reputation
4) Create A Reputation Marketing Culture
STRATEGY
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STRATEGY
PostcardsBusiness CardsEmail Templates
Private Review PagePosting Strategy
Plus Many More..
Develop Your 5 Star Reputation
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STRATEGYDevelop Your 5 Star Reputation
Businesses Can’t Post Reviews From Customers
Review sites have algorithms and filters that delete all reviews that are posted from the same computer IP network. We have proprietary systems and
processes that can post reviews for a company without being filtered or deleted.
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STRATEGYMarket Your 5 Star Reputation
Video Review MarketingWebsite Marketing
Social Media Marketing
Maps Marketing
Email Marketing
Sales Marketing
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STRATEGYManage Your 5 Star Reputation
Bi-Weekly Reporting Daily Review Alerts – Negative And Positive
Location Based Reporting – Each Location Is Unique
Continuing To Grow Your Reviews
Daily Monitoring – Google Alerts Doesn’t Work
Posting Reviews – Can’t be Done By An Individual
Manage By Marketing Only The 5 Star Reviews
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STRATEGYCreate A Reputation Marketing Culture
You Expect Your Staff To Give 1st Class Service Right?
So What’s Your Plan To Inspire Your Staff To Give
1st Class Service To You Customers & Get Raving Reviews?
Plan: Personalized Reputation Training Center
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Your Reputation Is EVERYTHINGReputation Marketing Is The Most Important Marketing
Every Company Needs A StrategyWe Can Put One Together For You