Reputation marketing & local seo
Transcript of Reputation marketing & local seo
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REPUTATION MARKETING & LOCAL SEO
DAN SMITH
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[
DSI Marketing SolutionsHow To Position Yourself As
A Market Leader With Reputation & Local Marketing
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• Owner of DSI Development (2000)
• Worked for Yamaha as eCommerce District Manager (Sweetwater Sound, Musician's Friend, Guitar Center)
• Born & Raised in San Diego
• Married with two beautiful girls
• Avid Mountain Biker
• Worked with Miva Solutions for 10 years
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• Local SEO: Top 5 Google Requirements for Local Business Success
• Everyone’s a Critic
• Reputation Marketing
• The Perfect Reputation Strategy
• Questions & Answers
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LOCAL SEO
The 5 Most Important Things Google
Considers Critical for Good Local Rankings
Provided by a Google Supervisor
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The 5 Most Important Things Google Considers Critical for Good Local Rankings
Provided by a Google Supervisor
1. Must Have a Company Website linked with the Google+ Business Page.
• Google admits that their business categories are not perfect and there are many Missing categories.
• Each category has a set of “keywords” that are supposed to help rank businesses in that category. Problem is many of these keywords don’t exactly fit with the category, or the business.
• Add a publisher link of your business page in your website’s header. This makes it easier for Google to associate the keywords in your site and the categories of your business page:
<link href="https://plus.google.com/101336881944268080806/" rel="publisher" />
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The 5 Most Important Things Google Considers Critical for Good Local Rankings
Provided by a Google Supervisor
2. Must Have Reviews on Google+ Business Page - CRITICAL
• Review Content: The keywords customers use to describe their experience with you is unique content about your business. The content is just as vital to Google, as it allowing them to understand what the consumer thinks and feels.
• Reviews on Google+ builds automatic trust for people who have not yet done business with you. It is a fact that almost 80% of consumers today look at online reviews about your company and those of your competitors.
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The 5 Most Important Things Google Considers Critical for Good Local Rankings
Provided by a Google Supervisor
3. Promote Your Business Page & Website on Facebook
• Promote your Google+ or website in Facebook (very important to Google) Google is looking at the “Social Validation” of your business online.
• Google is looking to get something more. The visitor information that Facebook has about its users is what Google will get once the visitor hits your site or business page.
• Facebook can be very affordable for many businesses plus you can dial in your audience.
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The 5 Most Important Things Google Considers Critical for Good Local Rankings
Provided by a Google Supervisor
4. Business YouTube Videos - Video Reviews, Video Interviews
• The number one social media site in the US is not Facebook, but YouTube.And who owns YouTube? Google! So of course YouTube Videos are going to play a bigger role in ranking local businesses in the future.
• Adding a Video about your business like a Video Reviews, Interviews or infomercial will not only increase visitor retention, YouTube videos can rank quickly in Google search.
• YouTube Videos can be embedded on your website, shared thru Google+ Business Page and posted on social media sites like Facebook, Twitter, Pinterest.
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The 5 Most Important Things Google Considers Critical for Good Local Rankings
Provided by a Google Supervisor
5. Reviews from other local directories (Yelp, YP ect)
• Google will link these reviews to your Google+ Business Page. If you get a review on Yelp, you will see a link that directs a visitor to see your Yelp Page. Google used the “content” of that review as part of its ranking, it gives a link back to that review page.
• Citations the “Circle of trust” that Google uses to verify information about your company.
• All businesses need to claim all other local directory listings because Google looks for them and some may even have reviews from past customers.
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http://moz.com/learn/local/local-search-data-us
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“No other social media channel is as influential as online reviews.”
Bill Tancer – Everyone’s a Critic
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“Many brands and business owners are put off by online reviews given that the channel appears to be beyond their control.”
Bill Tancer – Everyone’s a Critic
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CA
Question?
Four Good ReviewsTwo Bad Reviews
No Reviews Six 5 Star Reviews
Service
B
Three Businesses Are Virtually Identical
ServiceService
Which One Would You Choose To Buy From?
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To Give 5 Star Companies The
Advantage
The Game Of OnlineMarketing Just
Changed…
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Search For Any Company Name
+The City Reveals Their Reputation
Marketing Game Changer“80 Million Google Plus Pages Merged With Each Companies Website
And Reveals The Companies Reputation To Their Customers”
1
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Marketing Game Changer
“Reviews Are A Major Part Of Online Marketing.”
2
Google+ Maps
Social Media
Local Directories
SEO Rankings
Businesses Must Have Reviews To Compete Online… Why?
Pay Per Click
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Marketing Game Changer3SEO… Social Media… Pay Per Click… Local Marketing
None Of It Is Effective Anymore….
If You’re Not Monitoring And Get A Bad Review
Market The Business With Website, SEO, Social Etc.
Help The Build Their 5 Star Reputation
Build A 5 Star Reputation First
Market Their Business to Get More Customers
STEP:1
STEP:2
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Marketing Game Changer4Reviews Give You Pre-Qualified Presold Leads
Because Buyers Trust Reviews…
As Much A Family And Personal Recommendations
80% Of BuyersTrust Reviews As
Much As PersonalRecommendations.
~ Bill Tancer
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4 Reviews Give You Pre-Qualified Presold Leads
Because Buyers Trust Reviews…
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Biggest Shift In Marketing In 10 Years
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Choosing Your BusinessHow Many Reviews Does A
Consumer Look Up Before
Making A Decision?
10REVIEWS
Trusting Your Business How Many Reviews Does A
Business Need To Be Trusted?
Q
:
Q
: 6-10REVIEWS
Without Six 5 Star Reviews Your Business Isn’t
Trusted
F
:
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Real Strategic Inc. All Rights Reserved
Reputation Marketing & Referrals
“After Being Referred A Business, What Do You Do Next?”Q:
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Real Strategic Inc. All Rights Reserved
Reputation Marketing & Referrals
“After Being Referred A Business, What Do You Do Next?”Q:
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TV &
Magazine
Ads
SEO
Marketing
Direct
Does Reputation Impact Online Or Traditional Marketing?Q:
Newspaper
& Radio
Social &
Mobile
Media
Website
MarketingReputation Impacts All Your Marketing Including Referrals
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Definition Of Reputation Marketing:
Wikipedia: The “Reputation Marketing” field has evolved from the marriage of
the fields of Reputation Management and Brand Marketing.
Reputation Management Brand Marketing
Reputation Marketing:Building A Five Star Reputation, And Then Market
Your Reputation To Get More Customers
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Capture Customer Feedback
ServicesStaff
Alerts & Reports
Redirect ToGet Reviews Online
Monitor Top Local Directories
Market ReviewsOn Your Websites
Market ReviewsOn Your Social Media
Market Review Images On Your Social Media
Our Proprietary Reputation Marketing Strategy
Market 45 – 60 Second“Review Commercials”
Feedback Pages Daily Monitoring
“Incredible Service, I highly recommend them. They are always on time.”Review
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- Website- Social media
- Train Staff- Feedback
- Reviews
- Images- Videos
- Monitor- Alerts
- Reporting
ManageReputation
BuildReputation
MarketReputation
The Perfect Reputation Marketing Strategy
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Sales Staff Support Staff
Alert Alert
ManageReputation
BuildReputation
MarketReputation
Respond To Bad Reviews
Detailed Reptuation Reporting
Monthly Marketing Analysis
Inspire Your Staff
Team Monitors Your Listings
Send You Review Alerts
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Feedback Survey Pages
Custom Print Media Center
Custom Mobile Review App
Have a Posting System
“Incredible Service, I highly recommend them. They are always on time.”Review
Train Team Create A 5 Star
CultureBuild Employee Training Center
ManageReputation
BuildReputation
MarketReputation
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Staff
Services
Market On Your Website
Market To Social Media
Market To Photo Sharing
Market To Video Sharing
Market In Presentatons & Sales Media
Market ReviewsOn Your Websites
Market ReviewsOn Your Social Media
Market Review Images On Your Social Media
Market 45 – 60 Second“Review Commercials”
ManageReputation
BuildReputation
MarketReputation
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The Perfect Reputation
Marketing Strategy is: All Your Staff Trained On Protecting Your Reputation
Get A Reputation Strategy To Get Reviews Fast
Build Your Reputation & Position Yourself As The Market Leader
Monitor & Get Alerts On New Reviews Everyday
Have a Mobile App To Collect Reviews
Create Survey And Feedback Pages
Create Monthly Reputation & Feedback Analysis Reports [Build Culture]
Share Reviews To Your Website, Blog, ect.
Re-Post Your Reviews To FB, Google+, LinkedIn & Twitter
Create Professional Review Images For Daily Syndication
Create & Broadcast Monthly “Review Commercials”
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In Summary• The 5 Most Important Things Google Considers Critical for Good Local
Rankings– Must Have a Company Website linked with the Google+ Business Page.
– Must Have Reviews on Google+ Business Page – CRITICAL
– Promote Your Business Page & Website on Facebook
– Business YouTube Videos - Video Reviews, Video Interviews
– Reviews from other local directories (Yelp, YP ect)
• Everyone’s a Critic– Customers trust businesses with at least 6 to 10 reviews
– It takes 10 5 Stars reviews in Google to get a true 5 Star Rating
– 80% of customers trust online reviews
• Develop The Perfect Reputation Marketing Strategy– Train your staff
– Create Feedback Pages
– Get 10 Reviews in Google
– Create Review Images & Review Video
– Market Reviews & Reputation on Website, Social Media, Video & Image Sites