Industry Summit Keynote - Evolution Of Car Dealership's Profit Centers
Lead Your Industry: How Online Reviews Can Drive Your Dealership's Reputation and Local SEO
-
Upload
podium -
Category
Automotive
-
view
589 -
download
0
Transcript of Lead Your Industry: How Online Reviews Can Drive Your Dealership's Reputation and Local SEO
Podium is on online review management platform that helps you collect and manage reviews on sites like Google, Yelp, Cars.com and more.
What is Podium?
www.podium.co
Start collecting and managing reviews on sites like Google, YP, Cars.com and more.
Try Podium Out Free
TRY IT OUT FREE
www.podium.co
ERIC REA CHASE RICHARDSON
Eric Rea is the Co-founder of Podium. Founded in 2013, Eric led the company
through concept to it’s current state as the leading online review product for businesses. Growing up in a family-run car business, Eric
has been able to combine his industry knowledge with his technical background to provide valuable solutions for dealerships
nationwide.
Chase currently serves as Director of Sales for Podium. Chase’s vast knowledge of online reputation and reviews, and how they apply to the automotive world, has enabled him to help
dealerships across the nation improve their online presence.
[email protected] [email protected]
www.podium.co
● Today’s automotive market and opportunity● Online reviews impact on your dealership● Determining which review sites are right for your
dealership● How to collect and manage online reviews
Agenda
www.podium.co
Today’s Automotive Market and Opportunity
The average number of customer visits to dealers before buying a car has dropped from up to 5 to frequently just 1.
- McKinsey & Company
- All firms sell an identical product
2 Characteristics of Perfectly Competitive Market
- Buyers have complete information about the product being sold and the market prices
Customers can be as far as 70% through
the buying cycle before making
contact.
70%
Seek Momentum
www.podium.co
Differentiation boils down to service and customer experience. Once you provide your customers a positive experience, the next step is to get them to share their experiences.
Differentiation Matters 1-Star Growth >
5-9% More Growth
A one-star improvement in online reviews
can lead to a 5-9% increase in
revenue.
Harvard Business School
www.podium.co
Online Reviews Impact on Your Dealership
A 1-star increase in star ratings can lead to a 5-9% increase in revenue.
- Harvard Business School
88% of consumers say they trust online reviews as much as personal
recommendations.
Increased Brand Trust
- BrightLocal
www.podium.co
Online reviews can dramatically impact a business’ positioning in local SEO. Generally, a businesses that meets Google’s algorithm requirements can appear in the Map Pack.
Increased Search Engine Optimization (SEO)
It’s estimated that review signals account for an roughly 9% of Google’s total Local
search algorithm.
GOOGLE MAP PACK
Moz
www.podium.co
Online reviews can give your dealership real, authentic feedback and insights into your employee and business performance.
Authentic Feedback
www.podium.co
Determining Which Online Sites Are Best for Your Dealership70% say online dealership reviews help them determine which dealership to visit.
- Digital Air Strike
What are your dealership’s goal?
- Increase local SEO and online presence?
- Increase brand trust through online visibility?
Over 30% of consumers searched
for car dealers in 2014 (up from 20%
in 2013).
BrightLocal
www.podium.co
How to Collect and Manage Online Reviews 85% of consumers conduct online research before making a purchase.
- Cone Inc.
Build a Balanced Presence Across Multiple Platforms.
(1.0) 1 Review
4.9 171 Google reviews
14 reviews
www.podium.co
- The average smartphone user checks their device over 110 times each day. - Daily Mail
- The average person checks their email 15 times each day. - Mashable
- Roughly 64% of Americans have a smartphone. - Pew Research Center
What Devices Do Your Customers Use?
Email can have a 20% read rate compare to a
99% on mobile.
www.podium.co
Ask.
Then provide your customer the easiest way possible to leave you a review.
70% of millennials feel
obligated to share
their experience
The Easiest Way to Collect New Reviews
Millennial Marketing
Have someone detached from the situation respond to the negative review. This ensures emotions are left out of the response and a solution is presented to the disgruntled customer.
How to Respond to Negative Reviews
www.podium.co
Aim to respond to ¼ of reviews. This can give your dealership a personality and voice that prospective customers will easily see when reading reviews.
How to Respond to Positive Reviews
www.podium.co
● Review Generation● Review Management (across all sites)● Analytics● Alerts● Quick Response from Dashboard
Use a Review Management System That Works for You.
www.podium.co
Start collecting and managing reviews on sites like Google, YP, Cars.com and more.
Try Podium Out Free
TRY IT OUT FREE
www.podium.co
Sourceshttp://www.dailymail.co.uk/sciencetech/article-2449632/How-check-phone-The-average-person-does-110-times-DAY-6-seconds-evening.html
http://mashable.com/2014/12/12/email-checking-study/
http://www.mckinsey.com/client_service/automotive_and_assembly
https://www.seekmomentum.com/blog/industry-news/how-customers-learn-about-your-company/
http://www.hbs.edu/faculty/Pages/item.aspx?num=41233
https://www.brightlocal.com/2014/07/01/local-consumer-review-survey-2014/
https://moz.com/local-search-ranking-factors
http://digitalairstrike.com/take-control-of-your-dealerships-online-reputation/
http://www.conecomm.com/contentmgr/showdetails.php/id/4008
http://www.millennialmarketing.com/who-are-millennials/