Customer Analysis: Retail Grocery Store · Customer Analysis: Retail Grocery Store Keywords: 2007...
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Customer Analysis Customer Analysis Retail Grocery Store Retail Grocery Store Associated Food Stores Associated Food Stores – – Salt Lake City, Utah Salt Lake City, Utah
Transcript of Customer Analysis: Retail Grocery Store · Customer Analysis: Retail Grocery Store Keywords: 2007...
Customer AnalysisCustomer AnalysisRetail Grocery StoreRetail Grocery Store
Associated Food Stores Associated Food Stores –– Salt Lake City, UtahSalt Lake City, Utah
Preliminary AnalysisPreliminary Analysis
►►Radius RingsRadius Rings
Quick view of market areaQuick view of market area
Easy to compare with other marketsEasy to compare with other markets
Geographical barriersGeographical barriers
Additional Analysis MethodologyAdditional Analysis Methodology
►►InIn--store Customer Spotting Surveystore Customer Spotting Survey
Where are customers coming from?Where are customers coming from?
Customer database not availableCustomer database not available
Low tech approach by placing a pin on mapLow tech approach by placing a pin on map
Less intrusive than asking for addressLess intrusive than asking for address
InIn--Store Spotting MapStore Spotting Map
Market AreaMarket Area
►►Define market area using block groupsDefine market area using block groups
►►Population totalPopulation total
►►Area potentialArea potentialFood at home expenditureFood at home expenditure
Additional BA ToolsAdditional BA Tools
►►Spatial OverlaySpatial OverlayCommunity Tapestry SegmentsCommunity Tapestry Segments►► Census Tract BoundariesCensus Tract Boundaries
►►Thematic MapsThematic MapsIncomeIncomeHousehold SizeHousehold SizeAgeAge
Segmentation GroupsSegmentation Groups
Median Income ComparisonMedian Income Comparison
$70,133 $67,320$56,398
$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000
$100,000
Market Area County State
Average Income ComparisonAverage Income Comparison
$92,029$82,708
$72,157
$0$10,000$20,000$30,000$40,000$50,000$60,000$70,000$80,000$90,000
$100,000
Market Area County State
Average Household SizeAverage Household Size
3.07
3.26
3.11
2.95
3.00
3.05
3.10
3.15
3.20
3.25
3.30
Market Area County State
Median AgeMedian Age
30.5
27.828.1
26.026.527.027.528.028.529.029.530.030.531.0
Market Area County State
I. Target New Market Areas
II. Increase Market Share within current trade area
Thank YouThank You
