Curtain raiser event for Clean Air India Movement
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Transcript of Curtain raiser event for Clean Air India Movement
- 1. Curtain Raiser Event|Clean Air India Movement A curtain raiser event for Clean Air India Movement was organized at 'The Luxury Festival (TLF)', held between 10th and 12th April 2015. The event proved to be a ready platform for branding activities ; campaign leaflets and brochures were given away at the venue .
- 2. The Clean Air India Movement (CLAIM) dance skit was also staged during the event
- 3. To grab attention and leave a long lasting impression, a 'Blueair:Clean Air Zone' was created with a "Welcome to the Blueair-Clean Air Zone" banner at the exit'. About 2000 people stepped into the zone over three days to savour the experience.
- 4. At the end of the festival ,Blueair Sense Unit was given to one lucky draw contestant .With affluent shoppers as visitors,TLF acts as an exhibition platform for luxurious brands of the world.
