1. Curtain Raiser Event|Clean Air India Movement A curtain
raiser event for Clean Air India Movement was organized at 'The
Luxury Festival (TLF)', held between 10th and 12th April 2015. The
event proved to be a ready platform for branding activities ;
campaign leaflets and brochures were given away at the venue .
2. The Clean Air India Movement (CLAIM) dance skit was also
staged during the event
3. To grab attention and leave a long lasting impression, a
'Blueair:Clean Air Zone' was created with a "Welcome to the
Blueair-Clean Air Zone" banner at the exit'. About 2000 people
stepped into the zone over three days to savour the
experience.
4. At the end of the festival ,Blueair Sense Unit was given to
one lucky draw contestant .With affluent shoppers as visitors,TLF
acts as an exhibition platform for luxurious brands of the
world.