curriculum vitae - WordPress.com€¦ · Internship designer, sponsored programme, Electrolux North...

c u r r i c u l u m v i t a e

Brian Law Chuan Chai

citizenship: Singaporean

Government Scholarsh ip, M inor in Techoprenuership at Stanford Univers i t y-USA, Management of Sc ience

& Engineer ing (MS&E) Depar tment , co - funded by NUS, Jan - Dec 06 .

NewDealDes ign , I ntern des igner, San Francisco USA, Jan - Dec 06 .

- 2nd Prize & M edia Award Winner , E lec t ro lux Des ign Lab 2006 , Organic cook entr y, Dec 06 .

- Award Winner, Red Dot Concept Des ign 2006 , K inet ic L ight Trek k ing Pole , Dec 06 .

2006

I nternship des igner, sponsored programme, E lec t ro lux Nor th Amer ica des ign center, Anderson, Apr 08 .

- Special Pr ize , Vo lvo Spor ts Concept Des ign 2008 Compet i t ion , Munich , Germany, Jan 08 .

- Final ist , M icrosof t Nex t- Gen PC Compet i t ion 2008 , Feb 08 .

I ndustr ia l des ign consul tant , Chemist ry Form Pte Ltd , S ingapore , Jan 09 .

- 3rd Pr ize , DELL sponsored exper ience des ign projec t for future concept , DELL S ingapore, Jan 08 .

- Sponsored Exhibit ion , Zona Tor tona- M i lano Furni ture Exhib i t ion Showcase, appointed by

Des ign S ingapore Counci l , Apr 08 .

2008

2007 B.A . I ndustr ia l Des ign , Nat ional Univers i t y of S ingapore, Top graduate, commencement ceremony by

His Excellency, Pres ident of S ingapore S .R Nathan.

- Cer t ificate of Exce l lence, Student Achievement Awards for Ar ts & Cul ture , Dec 2007.

Des ign methodology & process

I nnovat ive problem solv ing

Mark et research & Branding

Entreprenuer mark et ing

s k i l l s

R hinoceros NURBS 3D

H yperShot Renderer

Al ias I mage Studio

Adobe Photoshop CS

Adobe I l lust rator CS

s o f t w a r e s

Engl ish

Chinese

l a n g u a g e s

Date-

p o r t f o l i o c o n t e n t

o r g a n i c c o o k e l e c t r o l u x E M Ai n t e r n s h i p

p r o f e s s i o n a lp r a c t i s e s

v i s u a l t h i n k i n g

o c t ’ 2 0 0 9

t h e m e : h e a l t h y e a t i n g h a b i t s 2 0 1 6

electrolux design lab 2006

2 n d P r i z e

2nd place

theme: hea l thy eat ing habi ts 2016

o r g a n i c c o o k d e s i g n c o m p e t i t i o n

i n f r a r e d c o o k i n g v a c u u m c o o k i n g d e l i c i o u s h e a l t h y m e a l s

b r i a n . l a w z @ g m a i l . c o m


o i l - f r e e s a l m o n t a s t y v e g e t a b l e s s a v o r y s o u p

oil-free frying steaming boiling

~ 225 calories ~ 95 calories ~ 125 calories

types of cooking:

Organic cook is an appliance that o�ers oil free frying, steaming and boiling concept that uses infrared and vacuum technology to bring healthy meals to the table in a fraction of the time than traditional cooking would required, to tackle obesity problems.

An average person needs only 1200 calories per day.



d i g i t i a l i n t e r f a c e i n t u i t i v e t o u c h s e n s i t i v e

user interface:

Composed of four separate sections, the internal cooking pad can be adapted to the style of cooking desired. A digital dial operator around the circumference of the appliance’s hood allows for easy setting or adjusting of the cooking temperature!

food type heat intensity start ...

no buttons? activation cooking method

oil free frying

meat



l i f e s t y l e e f f i c i e n t i n t u i t i v e i n t e r f a c e

a healthy and delicious meal in mins...


o i l y c o o k e d f o o d o v e r c o o k e d f o o d m e s s a f t e r c o o k i n g

messy k i tchenoi ly cook ing burnt cooking eas i ly ava i lable

busy work ing fr ied fast foodgrowing fat ter tedious process

consumer insight:

A reasearch looking into eating habits of consumers.



“ - The food is oily or overcooked

- Thi s food has no taste or too salty

- I am gaining weight, and I don’t

have time to exercise

- I hope I can cook healthy meals ”

“ - I cook 5-6 times a week, & spend

1 hr cooking the dinner

- I need to cook for my child &

takes up t oo muc h o f my t im e

- My kitchen is in a mess after

c ooking ”

Singles - Health Conscious Families - Health Consciousconsumer insight:

A reasearch looking into cooking process and insight of current consumers.

m a i no i l y f o o d o v e r c o o k e d f o o d m e s s a f t e r c o o k i n g


r e v o l v i n g d o o r b o w l s h a p e e r g o n o m i c h a n d l e


t rans lucency fire wood semi-sphere

glowing l ight

heat indicatoreas i ly l i f ted up

ergonomichandle

base with thermochromicdyes, changes colour

meta l gi r l l sfor more opt ions

dock ingbase

i l luminatedl ight

showingthe

cook ingprocess

automatedrevolv ing

door

inver tedbott leshape

cool meta l icfinish


c h i l d f r i e n d l y c o n n e c t i n g - t h o u g h t s t i m e s a v i n g

consumer experiences:h u n g r y k i d

y o u n g c o u p l e

b u s y e x e c u t i v e

Imagine a healthy and delicious meal is prepared easily in minutes when you are back home hungry and tired.Organic cook, even a kid can prepares her meal easily!



feasibility study:in f rared cooking

vacuum cooking

1. Polycarbonate Top Lid2. Flexible ITO Film with Q Field Chip3. Sensitive Liquid Crystal Display LCD Polymer4. Ceramic panel – For heat retention5. Top Aluminum Heat Reflector6. Infrared Cells - Infrared tube & burner7. Bottom of Top Lid with Ceramic spray Coated

with thermochromic dyes8. Plexiglas coated with UV film9. Teflon base coated with thermochromic dyes

10. Bottom Aluminum Heat Reflector11. Vacuum suction system with fan blades &

electric motor12. Flexible LED Film with IC Chip13. Polycarbonate Bottom Casing with Air vents14.

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Wenge wood base with integrated power circuit and zinc fuel cell

–

i n f r a r e d h e a t v a c u u m s u c t i o n e n g i n e e r i n g c o n s i d e r a t i o nm a i n

i n t e r n s h i p p r o g r a m m eElectrolux North America Design Center

refr igerator bin

s i m p l i c i t y r e a s u r r i n g c o s t e f f i c e n t

refr igerator bin

s i m p l i c i t y r e a s u r r i n g c o s t e f f i c e n t

added function without compromising cost

chest f reezer basket

consumer insight:

A research looking into current habits and the environmental context of current consumers.

opportunity identi�cation

cross contaminationof di�erent foodtypes

messy, adumpingground forfrozenfood

in-mobilityof currentdesign

limitedwork-space

environmental context

m a i n


h u m a n i s i n g r e a s s u r i n g e r g o n o m i c

colour coding, a sorting solution for different food types to prevent cross contamination

blue for seafood

red for meat

2 directions of easy handling

green for vegetable

orange for cooked food


s i m p l i c i t y t h o u g h t f u l c o s t e f f i c e n t

current design new solution

2 different moulds

high transportation cost

living hinge

reduced transportationcost

1 similiar mould

drawer refr igerator basket

accessor ies for sort ing bott led dr inks hor izonta l ly

l i f e s t y l e


m a i nr e a s s u r i n g s t r o n g V B L

refr igerator inter iorfast ice t ray a i r fi l ter

m o r e s t o r a g e c r a f t e d f o r e x c e p t i o n a l b e a u t y u n c l u t t e r e d d i s p l a y

refr igerator exter ior

l i f e s t y l e f u n c t i o n a lc r a f t e d f o r e x c e p t i o n a l b e a u t y

p e r s o n a l l i n g e r i e w a s h e rp r o f e s s i o n a l p r a c t i s e s

water dispenser & interact ive display f r e e l a n c e p r o j e c t

s i m p l e e l e g a n c e l e s s i s m o r e i n t u i t i v e

water dispenser & interact ive display f r e e l a n c e p r o j e c t

s i m p l e e l e g a n c e l e s s i s m o r e i n t u i t i v e

CMF - colour, materials and finishes possibilities

d e s i g n s k e t c h e s l i n e w o r k p h o t o s h o p

lay horizontallylay ver tically

N e t G e a r m o d e m N e w D e a l D e s i g n I n t e r n s h i p

s t a c k a b l e g e n e r o u s v e n t i l a t i o n d u a l p l a c i n g p o s i t i o n


final CAD model

v i sua l model protot ypes

A client based project on modem & router to create a new look that expresses innovation and sophistication for the changing consumer lifestyle.

design copyright 2006, New Deal Design LLC

designers: Gadi Amit, Yoshi Hoshino,

Mike Massucco, Serge Beaulieu and Brian Law


An intership with US- based design �rm, NewDealDesign in San Francisco, one of the team work project.

final CAD model

v i sua l model protot ype

design copyright 2006, New Deal Design LLC

designers: Gadi Amit, Yoshi Hoshino,

Mike Massucco, Serge Beaulieu and Brian Law

m a i ns t a c k a b l e g e n e r o u s v e n t i l a t i o n d u a l p l a c i n g p o s i t i o n

k i n e t i c l i g h t t r e k k i n g p o l e u n i v e r s i t y p r o j e c t

This trekking pole-cum-torchlight allows hikers to create energy while they expend it, ensuring a source of night light at the camp site.


m a i n

Suspension

On/O ff - button

K inet ic energy

detachable

translucent handlewith LEDs

12 3

+-

+-

+-

c a t e g o r yd e s i g n c o n c e p t : G r e e n

a m b i e n t t o r c h r e n e w a b l e e n e r g y e c o d e s i g n

k i n e t i c l i g h t t r e k k i n g p o l e u n i v e r s i t y p r o j e c t

a m b i e n t t o r c h r e n e w a b l e e n e r g y e c o d e s i g n

e n j o y y o u r l i g h t a f t e r y o u r w a l k

c r e a t e e n e r g y w h i l e y o u h i k e

combining energy. . .connect ing thoughts . . .

zona tortona exhibit ion - mi lan

i n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e

a col lec t ion of low tables


a collection of low furniture; a collaboration with Sixiu Tan

m a i ni n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e



the making of the collection exhibition at milan

s o f t w a s h u n i v e r s i t y p r o j e c t

d i g i t a l e x p e r i e n c e p e r s o n a l i z i n g f a b r i c c a r e

personal l inger ie wash . . .

u n i v e r s i t y p r o j e c t


m a i n

Swash, a small capacity washing machine for personal laundry with a goal of reducing water wastage. The washer is restyled by abstracing the physcial form of a cylinder wooden pail that was once used for laundry by the river.

s o f t w a s h

d i g i t a l e x p e r i e n c e p e r s o n a l i z i n g f a b r i c c a r e

concept cel l phone

s i m p l i c i t y m a s s p r e m i u m r e f r e s h i n g

f r e e l a n c e p r o j e c t

b r i a n . l a w z @ g m a i l .com

c o n c e p t s t o r e f r e e l a n c e p r o j e c t

m a i nb r a n d i m a g e m o d u l a r s h e l v i n g s p a c e u t i l i t y

V i s u a l t h i n k i n g

s impl ified system for e levat ion t reatment

mobi l i ty

col laps ib le

task ident ificat ion


funct ional development


form development

m a i n

handles for mobi l i ty

integrat ion for grocery chore

colour coding to preventcross contaminat ion


des ign opportuni ty


s imple e legance


pur i ty in form

m a i n

d e s i g n p r o c e s s o b s e r v i n g + t h i n k i n g + l e a r n i n g

o b s e r v a t i o n & l i s t e n i n g p r o t o t y p i n g f o c u s g r o u p f e e d b a c k

mind mapping

multidisciplinary team rapid prototyping full scale modeling presentation public feedback

idea generation observation:thoughtless act

design crit computer aided design

“ t h o u g h t f u l d e s i g n t r a n s c e n d s p a c e a n d t i m e ”

m a i n

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