c u r r i c u l u m v i t a e
Brian Law Chuan Chai
citizenship: Singaporean
Government Scholarsh ip, M inor in Techoprenuership at Stanford Univers i t y-USA, Management of Sc ience
& Engineer ing (MS&E) Depar tment , co - funded by NUS, Jan - Dec 06 .
NewDealDes ign , I ntern des igner, San Francisco USA, Jan - Dec 06 .
- 2nd Prize & M edia Award Winner , E lec t ro lux Des ign Lab 2006 , Organic cook entr y, Dec 06 .
- Award Winner, Red Dot Concept Des ign 2006 , K inet ic L ight Trek k ing Pole , Dec 06 .
2006
I nternship des igner, sponsored programme, E lec t ro lux Nor th Amer ica des ign center, Anderson, Apr 08 .
- Special Pr ize , Vo lvo Spor ts Concept Des ign 2008 Compet i t ion , Munich , Germany, Jan 08 .
- Final ist , M icrosof t Nex t- Gen PC Compet i t ion 2008 , Feb 08 .
I ndustr ia l des ign consul tant , Chemist ry Form Pte Ltd , S ingapore , Jan 09 .
- 3rd Pr ize , DELL sponsored exper ience des ign projec t for future concept , DELL S ingapore, Jan 08 .
- Sponsored Exhibit ion , Zona Tor tona- M i lano Furni ture Exhib i t ion Showcase, appointed by
Des ign S ingapore Counci l , Apr 08 .
2008
2007 B.A . I ndustr ia l Des ign , Nat ional Univers i t y of S ingapore, Top graduate, commencement ceremony by
His Excellency, Pres ident of S ingapore S .R Nathan.
- Cer t ificate of Exce l lence, Student Achievement Awards for Ar ts & Cul ture , Dec 2007.
Des ign methodology & process
I nnovat ive problem solv ing
Mark et research & Branding
Entreprenuer mark et ing
s k i l l s
R hinoceros NURBS 3D
H yperShot Renderer
Al ias I mage Studio
Adobe Photoshop CS
Adobe I l lust rator CS
s o f t w a r e s
Engl ish
Chinese
l a n g u a g e s
Date-
p o r t f o l i o c o n t e n t
o r g a n i c c o o k e l e c t r o l u x E M Ai n t e r n s h i p
p r o f e s s i o n a lp r a c t i s e s
v i s u a l t h i n k i n g
o c t ’ 2 0 0 9
t h e m e : h e a l t h y e a t i n g h a b i t s 2 0 1 6
electrolux design lab 2006
2 n d P r i z e
2nd place
theme: hea l thy eat ing habi ts 2016
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
i n f r a r e d c o o k i n g v a c u u m c o o k i n g d e l i c i o u s h e a l t h y m e a l s
b r i a n . l a w z @ g m a i l . c o m
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
o i l - f r e e s a l m o n t a s t y v e g e t a b l e s s a v o r y s o u p
oil-free frying steaming boiling
~ 225 calories ~ 95 calories ~ 125 calories
types of cooking:
Organic cook is an appliance that o�ers oil free frying, steaming and boiling concept that uses infrared and vacuum technology to bring healthy meals to the table in a fraction of the time than traditional cooking would required, to tackle obesity problems.
An average person needs only 1200 calories per day.
b r i a n . l a w z @ g m a i l . c o m
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
d i g i t i a l i n t e r f a c e i n t u i t i v e t o u c h s e n s i t i v e
user interface:
Composed of four separate sections, the internal cooking pad can be adapted to the style of cooking desired. A digital dial operator around the circumference of the appliance’s hood allows for easy setting or adjusting of the cooking temperature!
food type heat intensity start ...
no buttons? activation cooking method
oil free frying
meat
b r i a n . l a w z @ g m a i l . c o m
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
l i f e s t y l e e f f i c i e n t i n t u i t i v e i n t e r f a c e
a healthy and delicious meal in mins...
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
o i l y c o o k e d f o o d o v e r c o o k e d f o o d m e s s a f t e r c o o k i n g
messy k i tchenoi ly cook ing burnt cooking eas i ly ava i lable
busy work ing fr ied fast foodgrowing fat ter tedious process
consumer insight:
A reasearch looking into eating habits of consumers.
b r i a n . l a w z @ g m a i l . c o m
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
“ - The food is oily or overcooked
- Thi s food has no taste or too salty
- I am gaining weight, and I don’t
have time to exercise
- I hope I can cook healthy meals ”
“ - I cook 5-6 times a week, & spend
1 hr cooking the dinner
- I need to cook for my child &
takes up t oo muc h o f my t im e
- My kitchen is in a mess after
c ooking ”
Singles - Health Conscious Families - Health Consciousconsumer insight:
A reasearch looking into cooking process and insight of current consumers.
m a i no i l y f o o d o v e r c o o k e d f o o d m e s s a f t e r c o o k i n g
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
r e v o l v i n g d o o r b o w l s h a p e e r g o n o m i c h a n d l e
b r i a n . l a w z @ g m a i l . c o m
t rans lucency fire wood semi-sphere
glowing l ight
heat indicatoreas i ly l i f ted up
ergonomichandle
base with thermochromicdyes, changes colour
meta l gi r l l sfor more opt ions
dock ingbase
i l luminatedl ight
showingthe
cook ingprocess
automatedrevolv ing
door
inver tedbott leshape
cool meta l icfinish
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
c h i l d f r i e n d l y c o n n e c t i n g - t h o u g h t s t i m e s a v i n g
consumer experiences:h u n g r y k i d
y o u n g c o u p l e
b u s y e x e c u t i v e
Imagine a healthy and delicious meal is prepared easily in minutes when you are back home hungry and tired.Organic cook, even a kid can prepares her meal easily!
b r i a n . l a w z @ g m a i l . c o m
o r g a n i c c o o k d e s i g n c o m p e t i t i o n
feasibility study:in f rared cooking
vacuum cooking
1. Polycarbonate Top Lid2. Flexible ITO Film with Q Field Chip3. Sensitive Liquid Crystal Display LCD Polymer4. Ceramic panel – For heat retention5. Top Aluminum Heat Reflector6. Infrared Cells - Infrared tube & burner7. Bottom of Top Lid with Ceramic spray Coated
with thermochromic dyes8. Plexiglas coated with UV film9. Teflon base coated with thermochromic dyes
10. Bottom Aluminum Heat Reflector11. Vacuum suction system with fan blades &
electric motor12. Flexible LED Film with IC Chip13. Polycarbonate Bottom Casing with Air vents14.
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Wenge wood base with integrated power circuit and zinc fuel cell
–
i n f r a r e d h e a t v a c u u m s u c t i o n e n g i n e e r i n g c o n s i d e r a t i o nm a i n
refr igerator bin
s i m p l i c i t y r e a s u r r i n g c o s t e f f i c e n t
added function without compromising cost
chest f reezer basket
consumer insight:
A research looking into current habits and the environmental context of current consumers.
opportunity identi�cation
cross contaminationof di�erent foodtypes
messy, adumpingground forfrozenfood
in-mobilityof currentdesign
limitedwork-space
environmental context
m a i n
chest f reezer basket
h u m a n i s i n g r e a s s u r i n g e r g o n o m i c
colour coding, a sorting solution for different food types to prevent cross contamination
blue for seafood
red for meat
2 directions of easy handling
green for vegetable
orange for cooked food
chest f reezer basket
s i m p l i c i t y t h o u g h t f u l c o s t e f f i c e n t
current design new solution
2 different moulds
high transportation cost
living hinge
reduced transportationcost
1 similiar mould
drawer refr igerator basket
accessor ies for sort ing bott led dr inks hor izonta l ly
l i f e s t y l e
b r i a n . l a w z @ g m a i l . c o m
m a i nr e a s s u r i n g s t r o n g V B L
refr igerator inter iorfast ice t ray a i r fi l ter
m o r e s t o r a g e c r a f t e d f o r e x c e p t i o n a l b e a u t y u n c l u t t e r e d d i s p l a y
refr igerator exter ior
l i f e s t y l e f u n c t i o n a lc r a f t e d f o r e x c e p t i o n a l b e a u t y
water dispenser & interact ive display f r e e l a n c e p r o j e c t
s i m p l e e l e g a n c e l e s s i s m o r e i n t u i t i v e
water dispenser & interact ive display f r e e l a n c e p r o j e c t
s i m p l e e l e g a n c e l e s s i s m o r e i n t u i t i v e
water dispenser & interact ive display f r e e l a n c e p r o j e c t
s i m p l e e l e g a n c e l e s s i s m o r e i n t u i t i v e
CMF - colour, materials and finishes possibilities
d e s i g n s k e t c h e s l i n e w o r k p h o t o s h o p
lay horizontallylay ver tically
N e t G e a r m o d e m N e w D e a l D e s i g n I n t e r n s h i p
s t a c k a b l e g e n e r o u s v e n t i l a t i o n d u a l p l a c i n g p o s i t i o n
N e t G e a r m o d e m N e w D e a l D e s i g n I n t e r n s h i p
final CAD model
v i sua l model protot ypes
A client based project on modem & router to create a new look that expresses innovation and sophistication for the changing consumer lifestyle.
design copyright 2006, New Deal Design LLC
designers: Gadi Amit, Yoshi Hoshino,
Mike Massucco, Serge Beaulieu and Brian Law
N e t G e a r m o d e m N e w D e a l D e s i g n I n t e r n s h i p
An intership with US- based design �rm, NewDealDesign in San Francisco, one of the team work project.
final CAD model
v i sua l model protot ype
design copyright 2006, New Deal Design LLC
designers: Gadi Amit, Yoshi Hoshino,
Mike Massucco, Serge Beaulieu and Brian Law
m a i ns t a c k a b l e g e n e r o u s v e n t i l a t i o n d u a l p l a c i n g p o s i t i o n
k i n e t i c l i g h t t r e k k i n g p o l e u n i v e r s i t y p r o j e c t
This trekking pole-cum-torchlight allows hikers to create energy while they expend it, ensuring a source of night light at the camp site.
b r i a n . l a w z @ g m a i l . c o m
m a i n
Suspension
On/O ff - button
K inet ic energy
detachable
translucent handlewith LEDs
12 3
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+-
+-
c a t e g o r yd e s i g n c o n c e p t : G r e e n
a m b i e n t t o r c h r e n e w a b l e e n e r g y e c o d e s i g n
k i n e t i c l i g h t t r e k k i n g p o l e u n i v e r s i t y p r o j e c t
a m b i e n t t o r c h r e n e w a b l e e n e r g y e c o d e s i g n
e n j o y y o u r l i g h t a f t e r y o u r w a l k
c r e a t e e n e r g y w h i l e y o u h i k e
combining energy. . .connect ing thoughts . . .
zona tortona exhibit ion - mi lan
i n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e
a col lec t ion of low tables
zona tortona exhibit ion - mi lan
i n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e
b r i a n . l a w z @ g m a i l . c o m
zona tortona exhibit ion - mi lan
a collection of low furniture; a collaboration with Sixiu Tan
m a i ni n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e
zona tortona exhibit ion - mi lan
i n f u s i n g e m o t i v e s i l h o u e t t e p o s t u r e s d i a l o g u e w i t h i n t h e s p a c e
the making of the collection exhibition at milan
s o f t w a s h u n i v e r s i t y p r o j e c t
d i g i t a l e x p e r i e n c e p e r s o n a l i z i n g f a b r i c c a r e
personal l inger ie wash . . .
u n i v e r s i t y p r o j e c t
b r i a n . l a w z @ g m a i l . c o m
m a i n
Swash, a small capacity washing machine for personal laundry with a goal of reducing water wastage. The washer is restyled by abstracing the physcial form of a cylinder wooden pail that was once used for laundry by the river.
s o f t w a s h
d i g i t a l e x p e r i e n c e p e r s o n a l i z i n g f a b r i c c a r e
concept cel l phone
s i m p l i c i t y m a s s p r e m i u m r e f r e s h i n g
f r e e l a n c e p r o j e c t
b r i a n . l a w z @ g m a i l .com
concept cel l phone
s i m p l i c i t y m a s s p r e m i u m r e f r e s h i n g
f r e e l a n c e p r o j e c t
b r i a n . l a w z @ g m a i l .com
c o n c e p t s t o r e f r e e l a n c e p r o j e c t
m a i nb r a n d i m a g e m o d u l a r s h e l v i n g s p a c e u t i l i t y
s impl ified system for e levat ion t reatment
mobi l i ty
col laps ib le
task ident ificat ion
b r i a n . l a w z @ g m a i l . c o m
handles for mobi l i ty
integrat ion for grocery chore
colour coding to preventcross contaminat ion
chest f reezer basket
des ign opportuni ty
b r i a n . l a w z @ g m a i l . c o m
d e s i g n p r o c e s s o b s e r v i n g + t h i n k i n g + l e a r n i n g
o b s e r v a t i o n & l i s t e n i n g p r o t o t y p i n g f o c u s g r o u p f e e d b a c k
mind mapping
multidisciplinary team rapid prototyping full scale modeling presentation public feedback
idea generation observation:thoughtless act
design crit computer aided design
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