Cupcakes and Applestrudel. Or: Generating Business through Social Media
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Cupcakes and Applestrudel. Or: Generating Business through Social Media 19.4.13 Working Smarter in a Digital Economy: New Opportunities for Doing Business Online
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Lorange Institut of Business Zürich bietet hochwertige Information in hoher Dichte zu einem aktuellen und für Sie relevanten Thema. Zu diesem Zweck lädt das Institut herausragende Spezialisten aus dem jeweiligen Gebiet für Vorträge und Workshops ein. Neben wertvollen und praktischen Ratschlägen ist der Anlass eine herausragende Gelegenheit, Ihr Netzwerk zu erweitern.Working Smarter in a Digital Economy: New Opportunities for Doing Business Online. Geschwindigkeit, die Fähigkeit, sich schnell auf neue Situation einzulassen, ist eine Schlüsseltugend in der Wirtschaft. Aus diesem Grund haben wir die Veranstaltungsreihe "Speed, Action: Results!™" gestartet. Motto: 1 Tag - 1 Thema. Hofrat Suess GmbH wurde eingeladen die Moderation des Events zum Thema ‚Working Smarter in a Digital Economy: New Opportunities for Doing Business Online’ zu übernehmen. Clemens Maria Schuster redet zudem über ‚Cupcakes and Applestrudel. Or: Generating Business through Social Media’.
Transcript of Cupcakes and Applestrudel. Or: Generating Business through Social Media
Cupcakes and Applestrudel. Or: Generating Business through
Social Media
19.4.13
Working Smarter in a Digital Economy: New Opportunities for Doing Business Online
1. What is Social Media 2013? - Social than Media - Social Media is content, community, platforms - Social Media is strategy
2. Social Media Business
3. Generating Business through Social Media
Content
@hofrat19.4.2013 #lorangeSAR
1. What is Social Media 2013?
Social than Media
eye level•authenticity•transparent•interaction•storytelling•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
1. What is Social Media 2013?
Social Media is content, community, platforms
active•sharing•talking, interacting, •chatting, discussingtell the story ongoing•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
1. What is Social Media 2013?
Social Media is strategy
change of paradigmata•think mobile, think geo•howinformationflows•corporate communic.•be personal, tell a story•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
2. Social Media Business (part 1)
advertising is dead•niche or next big?•content and people business•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
2. Social Media Business (part 2)
social data + geo data = big data, •social enriched geo data = networks of trustexperts and innovation•part of the community•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
3. Generating Business through Social Media
Case: Social than Media: deal.ch, uetliberg.ch•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
3. Generating Business through Social Media
Case: Social Media is content, community, • platforms: one100.ch
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
3. Generating Business through Social Media
Case: Social Media is strategy: landbote.ch•
Cupcakes and Applestrudel. Or: Generating Business through Social Media
19.4.2013 #lorangeSAR @hofrat
ContactCupcakes and Applestrudel. Or: Generating Business through Social Media
Speaker: Mag. phil. Clemens Maria Schuster (@hofrat) +41 (0)76 540 52 88 [email protected]
Adress: Hofrat Suess GmbH Gärtnerstrasse 18 CH-8400 Winterthur hofratsuess.ch
Hofrat Suess is an agency for digital, interactive, and sustainable communication and marketing. We love strategy, consulting, conceptual design, and implementati-on. We realise holistic projects following transparent criteria.
19.4.2013 #lorangeSAR @hofrat
Thanks for listening and enjoy the strudel
Hofrat SueSS gmbH . gärtnerStraSSe 18 . CH-8400 WintertHur . HofratSueSS.CH
