Culture & Talent: Winning at Both
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Transcript of Culture & Talent: Winning at Both
| 2017 CMO Survey 1
Culture & Talent: Winning at Both
A strong and attractive corporate culture is one
of the most important factors for talent acquisition and employee engagement. To better understand what makes a company culture
exemplary and highly attractive to top talent, Credera turned to Glassdoor, the world’s largest
crowd-sourced job site.
| 2017 CMO Survey 2
Overview
This SlideShare is a brief summary of the information you’ll receive when you download the full whitepaper which includes the following sections.
Culture & Talent: Winning at Both
• The Retention/Engagement Crisis• Building Strong and Attractive Corporate Culture • Closing the Gap & Winning the Talent War
| 2017 CMO Survey 3
Inspired Employees are the Most Productive
Culture & Talent: Winning at Both
| 2017 CMO Survey 4
Closing the Gap & Winning the Talent War:
In our research, we were reminded that culture starts at the leadership level. We were encouraged by the fact that leaders and managers have a tremendous opportunity to influence corporate culture and attract top talent to their teams by:
• Creating physiological and psychological safety• Ensuring an environment of belonging• Developing an atmosphere of respect• Creating the sense that there is “something bigger”• Helping team members reach their full potential
Culture & Talent: Winning at Both
CULTURE & TALENT: WINNING AT BOTH
Read the whitepaper
Learn how executives across industries and markets can
create a strong and attractive corporate culture that
improves talent acquisition and employee engagement.
GET IT HERE
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| 2017 CMO Survey
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