Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014

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  Luke Baxter   Director of Insights

  LinkedIn

Winning in 2015 Planning for the latest talent trends

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On stage today

 Luke Baxter  Director of Insights  LinkedIn

 Eileen Raymond  Executive Director, Recruiting  KPMG

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Today’s session

Share ideas for building these trends into your 2015 planning

Review top recruiting trends from LinkedIn surveys and data

Discussion with Eileen Raymond, KPMG

All sources LinkedIn surveys or data unless otherwise stated

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 Based on LinkedIn research and data analysis Five themes to build into your 2015 plan

2 Career-centric online media are core to the sourcing mix

1 Start preparing for growth and investment in 2015

3 Employer branding viewed as important but resourcing still lags

5 Improved candidate and job matching expected to reshape recruiting

4 Recruiting is now truly moving mobile

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Hiring Volume

Recruiting Budget

0

25

50

75

2011 2012 2013 2014

 Percent of recruiters projecting an increase in 2015 Talent acquisition set to intensify…

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 Percent of recruiters projecting hiring increase in 2015 …and most markets are optimistic

NAMER

Europe

APAC

Brazil

30

40

50

60

70

80

2011 2012 2013 2014

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The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and

2016, respectively.

High-income economies will contribute about half of global growth in 2015 and 2016, compared with

less than 40 percent in 2013.

 World Bank Global Economic Prospects, June 2014

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Preparing to grow and compete for talent in 2015 Practical points to consider in your planning

•  Ensure your executive team is fully informed about increasing market demand and competition for top talent

•  Apply LinkedIn data to quantify talent pools, supply-demand dynamics and trends Visit our ‘Insights’ booth to learn more

•  Build your team capability, ensure that budgets include training and tools to equip your team for success

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 Percent of recruiters ranking these ‘long lasting’ trends in top 3 Top trends from ‘2014 Recruiting Trends’

Trend Percent

Utilizing social and professional networks 37%

Upgrading employer branding 33%

Finding better ways to source passive candidates 26%

Being a strategic talent advisor to the business 19%

Boosting referral programs 17%

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Social professional networks

Job boards

Employee referrals

RPO's/Staffing

20

25

30

35

40

45

2011 2012 2013 2014

 Percent ranking each source of hire in top 4 for ‘quality hires’ Professional networks now an established source

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College recruiting

Company career website

CRM system Diversity recruiting programs

Referral programs

General career fairs

General social media

Internal hires

Internet job boards

Internet resume databases

Other

Print/trade journals

RPO’s, contingency & staffing agencies

Social professional networks

ATS/internal candidate database

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0% 10% 20% 30% 40% 50% 60% 70% 80%

‘Career-centric’ online media are core sources

Quantity of hires

Qua

lity

hire

s in

key

pos

ition

s

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0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

LinkedIn’s talent ecosystem continues to scale

Average open jobs

(000s)

LinkedIn Members (millions)

Members

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0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

LinkedIn’s talent ecosystem continues to scale

75M new members in

the past 12 months

Average open jobs

(000s)

LinkedIn Members (millions)

Jobs

Members

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Maximizing value from online sources in 2015  Practical points to consider in your planning

•  Adopt a clear ROI methodology to allow optimization across sources (value not cost!)

•  Align experience across jobs, company website, and LinkedIn

•  Focus efforts on ‘career-centric’ sites, rather than broad-appeal audiences

•  Ensure jobs are optimized for distribution, and written to work with search and recommendation engines

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 Percent of recruiters saying that ‘employer brand’ … Clear case for increased investment in employer brand

0

25

50

75

100

has significant impact on hiring

is a top priority has enough resources

is measured

43% 36%

75%

56%

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Reach of jobs vs. employer branding touchpoints

Jobs

1 person who viewed a job at the company prior to

being hired

Followers Career Page

1.4 people were following the

company or viewed the career page prior to being hired

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76% of job applicants viewed an

employee’s profile in 6 months prior

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Boosting employer brand investment in 2015 Practical points to consider in your planning

•  Benchmark budgets against other talent, HR, and business investments—is employer brand funded in line with importance?

•  Leverage your employees as ambassadors, their profiles are another branding touchpoint

•  Create a systematic content program to populate company page and followers’ feeds

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64% of job seekers use LinkedIn on their

mobile device

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 Percent of recruiters agreeing with these statements In 2014, recruiters got serious about mobile

0%

25%

50%

75%

A lot of candidates learn about our opportunities on

mobile devices*

Our career site is optimized for mobile

Our job postings are optimized for mobile

We have already seen a lot of candidates apply for our positions through mobile

devices

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20%

38%

0%

25%

50%

75%


mobile devices*




devices

▲90%

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20% 20%

38% 34%

0%

25%

50%

75%


mobile devices*




devices

▲90% ▲70%

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20% 20% 18%

38% 34%

30%

0%

25%

50%

75%


mobile devices*




devices

▲90% ▲70% ▲66%

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▲90% ▲70% ▲75% ▲66%

20% 20% 18% 16%

38% 34%

30% 28%

0%

25%

50%

75%


mobile devices*




devices

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Good news: optimizing for mobile is easier than ever  Practical points to consider in your planning

•  Compose job postings for mobile: easily scannable, engaging, concise

•  Have hiring managers ‘test’ on their phones, end-to-end

•  Optimize downstream flows, such as company careers site and apply flow

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 Top ‘upcoming’ trend for selected geographies Different countries see a different future…

Australia, India, South Africa Improved candidate & job matching

USA, Canada, Mexico & Brazil Improved candidate & job matching

Germany, Italy, Netherlands Recruiting becoming more like marketing

Belgium Remote workforce options

China Using “big data” to predict future talent needs

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…but matching candidate to jobs has global appeal

Improved candidate and job

matching


matching


matching

Recruiting becoming more like marketing



matching


matching


matching


matching

Using "big data" for

predicting future talent

needs





matching



needs

Using in-house

marketing to advertise our

employee experience


Focusing on referrals as a primary source of

talent



needs


matching

Defining and measuring

the quality of our hires



Proving ROI for our

recruiting tools




matching

Proving ROI for our

recruiting tools



Proving ROI for our

recruiting tools

Proving ROI for our

recruiting tools


Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA UK Nordics Germany France Spain Australia India Brazil China

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…but matching candidate to jobs has global appeal


matching


matching


matching




matching


matching


matching


matching



needs





matching



needs

Using in-house

marketing to advertise our

employee experience


Focusing on referrals as a primary source of

talent



needs


matching





Proving ROI for our

recruiting tools




matching

Proving ROI for our

recruiting tools



Proving ROI for our

recruiting tools

Proving ROI for our

recruiting tools


Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

USA UK Nordics Germany France Spain Australia India Brazil China

#1 Improved candidate and job matching

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LinkedIn matching: right jobs, right talent, right time

Your Jobs

Profiles on LinkedIn

LinkedIn Matching Engine

New Opportunity

Recommendations

 Reach passive candidates across multiple channels

xyzCo

Careers at xyzCo

Multiple delivery channels to all members

Over half of all job views on LinkedIn come through these recommended channels

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 Jobs are front and center in the feed on LinkedIn Mobile Matching is core to mobile experience

Quickly view, save and apply to jobs all

on mobile

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 LinkedIn helps candidates become more informed before they apply Applicants can prioritize best jobs for their skills

Job seekers get profile and skills comparisons to

other applicants for a given role

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 What we’ve heard from our users Does it work?

It is a more directly targeted audience

Hiring managers say…

…loved that it also matched my posting with

likely candidates

Surprisingly more targeted than a lot of

niche sites

Job seekers say…

The app provides good matches for my skillset

The opportunity to view my strengths against

other applicants

The features that show information about other

applicants are very helpful

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Planning for a world of better job-candidate matching

•  Use industry-standard titles and keywords to ensure your jobs are targeted optimally

•  Analyze historical hires and performance to identify patterns and profile attributes of high quality candidates

•  Track quality of applicants by source, compare matching environments to untargeted sites

 Practical points to consider in your planning

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US Recruiting Trends Report: Oct 27th Global Recruiting Trends Report: Nov 12th

LinkedIn’s 4th Annual Recruiting Trends Report

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Three thoughts to take into 2015 planning

Inspire your team to make data-driven business cases for investment in talent, employer brand, and capabilities 1

2 Quantify total ROI of each online channel… can be a complex analysis, but essential for planning

3 Mobile is a question of ‘what’ and ‘how’, not ‘if’

Winning in the Marketplace: KPMG & LinkedIn Eileen Raymond Executive Director, US Experienced Hire Recruiting

October 22, 2014

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KPMG Overview

In the United States

1,800 Partners

25,000+ Professionals

89 Offices

50 States

Operational

$6B In Revenue

Around the world

9,000+ Partners

155,000 Professionals

700+ Offices

156 Countries

Operational

$23B In Revenue

Employer of Choice

We link our functional, operational and technology consulting capabilities with deep expertise in audit, risk, regulatory, tax and M&A issues to help address clients’ most complex problems

Audit Advisory Tax

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COMPANIES WE SERVE

Our Clients Have a Broad, Diverse Set of Needs ASSIST

the world’s largest organizations

We have relationships with more than...

70% 1,200 S&P

Global firms

400 U.S.

FORTUNE 500 firms

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Social Media is a Cornerstone of our Recruiting Strategy

Attract

Integrate

Engage

Measure

Job Distribution

SEO & PPC

Email & RSS

Referrals Viral Marketing

Talent Community

Career Site

Social Media

Talent Community

Repeat Visitors

Applicant Tracking System

Talent Pipeline

Candidate Capture

•  Candidate Experience •  Social Job Matcher •  LinkedIn Network Identifier •  Job Postings •  Virtual Career Fairs

Virtual Career Fair

•  Visitor Intelligence •  Keyword Rankings •  Source Tracking •  Campaign Tracking •  Social Network Monitoring •  Mobile Visitors •  Cost Per Applicant &

Source

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We Are Maximizing LinkedIn’s Suite of Offerings

InMails

Corporate/Careers Pages

LI Recruiter Seats

Talent Brand Index/Talent Flows

Sponsored Updates

Talent Directs

Job Slots

Work With Us Ads

KPMG Assets

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We Are Leveraging Mobile & LinkedIn to Engage Talent

us-jobs.kpmg.com

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The Results: •  32% increase in employee referral hires

•  34% increase in employee participation

We Are Leveraging LinkedIn with KPMG Employees

KPMG launched a rebrand of our Employee Referral Program – Stellar Connections. The key message to our employees is to leverage their LinkedIn network to find referrals.

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0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

2008 2009 2010 2011 2012 2013 2014

Results: 45% of FY14 Hires were Influenced by LinkedIn

Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014

Recruiting & HR

Transcript of Winning in 2015: Be Ahead of Talent Trends | Talent Connect San Francisco 2014