Winning in 2015: Planning for the Latest Talent Trends | Talent Connect London 2014

Winning in 2015 Planning for the latest talent trends

 Luke Baxter  Director of Insights, LinkedIn

Also on stage today

 Allison Schnidman  Research Consultant,

 LinkedIn

 Kyle Black  Head of TA &

Employer Branding,  Mr. Price Group

 Carol White  UK Head of Recruitment,

 WSP Group

 Helen Durkin  Employer Brand

Manager,  Dixons Carphone

Today’s session

Share ideas for building these trends into your 2015 planning

Review top recruiting trends from LinkedIn surveys and data

Discussion with Carol White, WSP Group, Kyle Black, Mr. Price Group and Helen Durkin, Dixons Carphone

All sources LinkedIn surveys or data unless otherwise stated

 Based on LinkedIn research and data analysis Five themes to build into your 2015 plan

2 Career-centric online media are core to the sourcing mix

1 Start preparing for growth and investment in 2015

3 Employer branding viewed as important but resourcing still lags

5 Improved candidate and job matching expected to reshape recruiting

4 Recruiting is now truly moving mobile

Hiring Volume

Recruiting Budget

0

25

50

75

2011 2012 2013 2014

 Percent of global recruiters projecting an increase in 2015 Global Talent acquisition set to intensify…

 Percent of recruiters projecting hiring increase in 2015 …and most European markets are optimistic

20

30

40

50

60

70

2011 2012 2013 2014

Netherlands Europe

UK

France

 Percent of recruiters projecting hiring increase in 2015 …and most European markets are optimistic

UK

France

20

30

40

50

60

70

2011 2012 2013 2014

Netherlands

Europe

The global economy is expected to pick up speed … strengthening to 3.4 and 3.5 percent in 2015 and

2016, respectively.

High-income economies will contribute about half of global growth in 2015 and 2016, compared with

less than 40 percent in 2013.

 World Bank Global Economic Prospects, June 2014

Preparing to grow and compete for talent in 2015 Practical points to consider in your planning

•  Ensure your executive team is fully informed about increasing market demand and competition for top talent

•  Apply LinkedIn data to quantify talent pools, supply-demand dynamics and trends Visit our ‘Insights’ booth to learn more

•  Build your team capability, ensure that budgets include training and tools to equip your team for success

 Percent of recruiters ranking these ‘long lasting’ trends in top 3 Top trends from ‘2014 Recruiting Trends’

Trend Global Europe

Utilizing social and professional networks 37% 41%

Upgrading employer branding 33% 37%

Finding better ways to source passive candidates 26% 27%

Being a strategic talent advisor to the business 19% 17%

Boosting referral programs 17% 15%

Social professional networks

Job boards

Employee referrals

RPO's/Staffing

15

20

25

30

35

40

45

50

2011 2012 2013 2014

 Percent ranking each source of hire in top 4 for ‘quality hires’ Social networks now an established source in Europe

‘Career-centric’ online media are core sources

Quantity of hires

Qua

lity

hire

s in

key

pos

ition

s

Internet job boards Social professional networks RPOs, contingency or

staffing agencies Company career website

Internal hires

Employee referral programs

Student and youth recruiting programs Internet resume

databases ATS/ internal candidate database Print/trade

journals General social media

General career fairs

CRM system Other

Diversity recruiting programs

0%

5%

10%

15%

20%

25%

30%

35%

40%

45%

0% 10% 20% 30% 40% 50% 60% 70% 80%

0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

LinkedIn’s talent ecosystem continues to scale

Average open jobs

(000s)

LinkedIn Members (millions)

Members

0

100

200

300

400

500

600

700

0

50

100

150

200

250

300

350

Q2 2011 Q2 2012 Q2 2013 Q2 2014

LinkedIn’s talent ecosystem continues to scale

75M new members in

the past 12 months

Average open jobs

(000s)

LinkedIn Members (millions)

Jobs

Members

Maximizing value from online sources in 2015  Practical points to consider in your planning

•  Adopt a clear ROI methodology to allow optimization across sources (value not cost!)

•  Align experience across jobs, company website, and LinkedIn

•  Focus efforts on ‘career-centric’ sites, rather than broad-appeal audiences

•  Ensure jobs are optimized for distribution, and written to work with search and recommendation engines

 Percent of recruiters in 2014 saying that ‘employer brand’ … Clear case for investment in employer brand in Europe

0

25

50

75

100

has significant impact on hiring

is a top priority has enough resources

is measured

35% 30%

70%

48%

Reach of jobs vs. employer branding touchpoints

Jobs

1 person who viewed a job at the company prior to

being hired

Followers Career Page

1.4 people were following the

company or viewed the career page prior to being hired

76% of job applicants in Europe viewed

an employee’s profile in 6 months prior

Boosting employer brand investment in 2015 Practical points to consider in your planning

•  Benchmark budgets against other talent, HR, and business investments—is employer brand funded in line with importance?

•  Leverage your employees as ambassadors, their profiles are another branding touchpoint

•  Create a systematic content program to populate company page and followers’ feeds

65% of job seekers in Europe use LinkedIn

on their mobile device

 Percent of recruiters agreeing with these statements In 2014, European recruiters got serious about mobile

0%

25%

50%

75%

A lot of candidates learn about our opportunities on

mobile devices

Our job postings are optimized for mobile

Our career site is optimized for mobile

We have already seen a lot of candidates apply for our positions through mobile

devices


18%

35%

0%

25%

50%

75%


mobile devices




devices

▲94%


18% 15%

35% 29%

0%

25%

50%

75%


mobile devices




devices

▲94% ▲92%


18% 15%

20%

35% 29%

34%

0%

25%

50%

75%


mobile devices




devices

▲94% ▲92% ▲73%

18% 15%

20% 14%

35% 29%

34%

22%

0%

25%

50%

75%


mobile devices




devices


▲94% ▲92% ▲63% ▲73%

Good news: optimizing for mobile is easier than ever  Practical points to consider in your planning

•  Compose job postings for mobile: easily scannable, engaging, concise

•  Have hiring managers ‘test’ on their phones, end-to-end

•  Optimize downstream flows, such as company careers site and apply flow

 Top ‘upcoming’ trend for selected geographies Different countries see a different future…

Australia, India, South Africa Improved candidate & job matching

USA, Canada, Mexico & Brazil Improved candidate & job matching

Germany, Italy, Netherlands Recruiting becoming more like marketing

Belgium Remote workforce options

China Using “big data” to predict future talent needs

…but matching candidate to jobs is a focus in EMEA

Improved candidate and job

matching


matching

Recruiting becoming more like marketing



matching




matching

Using "big data" for

predicting future talent

needs

Using in-house

marketing to advertise employee

experience

Defining and measuring

the quality of our hires

Proving ROI for our

recruiting tools



Proving ROI for our

recruiting tools

Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

UK Nordics Germany France Spain EMEA Avg




Remote workforce options

Italy Netherlands


matching



matching


matching

South Africa Belgium MENA


matching







matching



Proving ROI for our

recruiting tools


matching


matching




…but matching candidate to jobs is a focus in EMEA


matching


matching




matching




matching

Using "big data" for

predicting future talent

needs

Using in-house

marketing to advertise employee

experience



Proving ROI for our

recruiting tools



Proving ROI for our

recruiting tools

Upcoming Trend #1

Upcoming Trend #2

Upcoming Trend #3

UK Nordics Germany France Spain EMEA Avg





Italy Netherlands


matching



matching


matching

South Africa Belgium MENA


matching







matching



Proving ROI for our

recruiting tools


matching


matching




#1 Improved candidate and job matching

LinkedIn matching: right jobs, right talent, right time

Your Jobs

Profiles on LinkedIn

LinkedIn Matching Engine

New Opportunity

Recommendations

 Reach passive candidates across multiple channels

xyzCo

Careers at xyzCo

Multiple delivery channels to all members

Over half of all job views on LinkedIn come through these recommended channels

 Jobs are front and center in the feed on LinkedIn Mobile Matching is core to mobile experience

Quickly view, save and apply to jobs all

on mobile

 LinkedIn helps candidates become more informed before they apply Applicants can prioritize best jobs for their skills

Job seekers get profile and skills comparisons to

other applicants for a given role

 What we’ve heard from our users Does it work?

It is a more directly targeted audience

Hiring managers say…

…loved that it also matched my posting with

likely candidates

Surprisingly more targeted than a lot of

niche sites

Job seekers say…

The app provides good matches for my skillset

The opportunity to view my strengths against

other applicants

The features that show information about other

applicants are very helpful

Planning for a world of better job-candidate matching

•  Use industry-standard titles and keywords to ensure your jobs are targeted optimally

•  Analyze historical hires and performance to identify patterns and profile attributes of high quality candidates

•  Track quality of applicants by source, compare matching environments to untargeted sites

 Practical points to consider in your planning

Global Recruiting Trends Report: Nov 12th LinkedIn’s 4th Annual Recruiting Trends Report

Three thoughts to take into 2015 planning

Inspire your team to make data-driven business cases for investment in talent, employer brand, and capabilities 1

2 Quantify total ROI of each online channel… can be a complex analysis, but essential for planning

3 Mobile is a question of ‘what’ and ‘how’, not ‘if’

Winning in 2015: Planning for the Latest Talent Trends | Talent Connect London 2014

Recruiting & HR

Transcript of Winning in 2015: Planning for the Latest Talent Trends | Talent Connect London 2014