Crowds and Creativity
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Transcript of Crowds and Creativity
![Page 1: Crowds and Creativity](https://reader033.fdocuments.us/reader033/viewer/2022051014/54c7bb754a795931208b45dd/html5/thumbnails/1.jpg)
Crowds & CreativityMike KriegerStanford HCI GroupAdobe Plerk Workshop
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How can we tap into the creative potential of online crowds?
Big Picture
![Page 3: Crowds and Creativity](https://reader033.fdocuments.us/reader033/viewer/2022051014/54c7bb754a795931208b45dd/html5/thumbnails/3.jpg)
Outline
1. Current projects
2. When do crowds make sense for a project?
3. How can we design for better collaboration & creativity?
(4 principles)
How can we tap into the creative potential of online crowds?
Big Picture
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Wisdom of the crowd...
...or tyranny of the masses?
![Page 5: Crowds and Creativity](https://reader033.fdocuments.us/reader033/viewer/2022051014/54c7bb754a795931208b45dd/html5/thumbnails/5.jpg)
diversity of background, expertise, thoughts, ideaspower in numbers“collective intelligence”validation & feedback
Positive traits
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Successful Projects
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Evaluating Scenarios
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Evaluating Scenarios
6
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Evaluating Scenarios
6
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7
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“Personally I prefer the idea of storyboard one. This is because the user freely walks around the museum as they would traditionally, yet automatically receive info about exhibits - a virtual guide without user input. Much more impressive.”
Reactions “Personally I think the
idea from storyboard
one is more compelling.
The reason for this is that I would be interested in finding out
interesting information
about a piece of artwork
or a particular artist that
I couldn't just get at the
museum. The map of
the museum is something that I can get
at the museum on a piece of paper that doesn't require me to be
pulling out my phone and wasting the battery
to get to an exhibit.”
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Phil’s in
the
Coffee
Shop!
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Hi Phil!
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#8':1'129158'9:1'8:@<?':68'<:@21'4F1598':6='9@'9:1'H43L8'8<1J64F'@K158C
! Price Latte
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fun activitieshidden ambitionssmall, parallelized tasksencouraging experimentation & iterationright representation
Why sucessful?
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Not-so-successful ones
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lack of conceptual integritylack of constructive behaviorasking too much, or in the wrong way
Why not sucessful?
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9 guidelines1. When diversity
matters2. Small chunks/
delegate-able actions
3. Easy verification 4. Fun activity, or
hidden ambition5. Better than
computers at performing a task
6. Learn from hacks, mods, re-use from crowd
7. Enable novel knowledge discovery
8. Maintain vision & design consistency
9. Not just about lowering costs
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Designing for crowd creativityto let them run wild, you need careful design & constraints
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Project:Crowd Brainstorming
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In brainstorming, constructive ideation is critical
“yes, and...”
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Current systems look like Digg...
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Current systems look like Digg...
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So folks act like they’re on Digg
(no constructive ideation)
![Page 31: Crowds and Creativity](https://reader033.fdocuments.us/reader033/viewer/2022051014/54c7bb754a795931208b45dd/html5/thumbnails/31.jpg)
Our project:
Ideas2Ideas
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Our project:
Ideas2Ideas
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Our project:
Ideas2Ideas
Ideas2Ideas Dell IdeaStorm Clone
Non-building ideas 35 52
Constructive ideas 43 25
!2 test of independence = 10.8776, p < 0.001
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1. the value of designing for constructive ideation2. reducing staleness by visualizing “long tail” of crowd contributions
2 design principles
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Not just building o! ideas, but others’ work as well
Project 2
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Not just building o! ideas, but others’ work as well
Project 2
WikiTasks
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How does the Wikipedia crowd of editors organize their actions (to-dos), on a personal and site-wide level?
Question
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1. Bottom-up structure2. Existing system doesn’t encourage “next action” thinking3. Lack of triage
Insights
4. Disconnect between individual & site-wide goals
5. Lack of support for contextual discovery
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WikiTasksPrototype
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WikiTasksPrototype
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Lowers barriers to participationEncourages collaborative task-making70% of completed actions originated from someone else
Findings
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1. Contextual display of task and work information alongside crowd’s work
design principles
2. Sliding scale of participation and bottom-up creation
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1. strong potential for creative crowds2. but need to consider right applications for crowds3. and keep design principles in mind when building “crowd-powered” sites
wrapping it up
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Scott Klemmer & Joel Brandt for guidance and feedback
Collaborators & Wikipedia participants
Everyone here for participating
thanks!