Moshe.JoVe.Tuesday 830 Crowds
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Transcript of Moshe.JoVe.Tuesday 830 Crowds
JoVE
Video-Publication for Biological Research
Crowdsourcing in Professional Environment
Moshe Pritsker, Ph.D.
Journal of Visualized Experiments
www.jove.com
Why to Publish Research on Video???
Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
Typical description of an experiment in scientific literature
Try to understand it even if you are a scientist….
???!!!
Position the metaphase spindle at 3 o’clock and hold it with holding pipette. Apply piezo pulses to penetrate the zona pellucida. Touch the metaphase plate with the enucleation pipette. Aspirate the spindle and withdraw the pipette.
Scientific Article VS. Real Life
Why to publish biological research on video?
?!?!?!
Problem: unefficient knowledge transfer in life sciences
Text scientific literature does NOT provide an adequate description of biological experiments
Low efficiency of biomedical research
High cost for development of new therapies (~$1 billion and 10 years to make a drug)
Problem to sole
Biological Scientist
- make videos on their experiments
JoVE
- Display videos online
Soilution: large database of scientific videos
Online cooking show for scientists
Content
Content
In theory: very simple scientists make and upload videos on their experiments to JoVE
- Do scientists want to film their experiments? Incentive- Can scientists make video? Tools for contributors
- What online video technology to use? Web Technology- How to display research in video? Format of presentation
In reality: questions, questions, qustions
Biological Scientist
- make videos on their experiments
JoVE
- Display videos online
Incentives-“journal“ vs “database“
Tools for contibutors-Video-production network in 30 cities
Format of presentation- 10 min. videos, step-by-step demonstrations, chapters
Web Technology
- Flexible platform, video, text, design, elements of social network.
How it works
-Published 17 monthly issues (230 video-articles): Neuroscience, Cellular Biology, Developmental Biology, Microbiology, Immunology.
-Content contributors: scientists at Harvard, MIT, Princeton, Stanford, etc...
- Listed in PubMed
- Independent survey May 2008: 8% use JoVE, May 2008
- Traffick: 35,000 unique visitos per month, 20% return
Results
JoVE Traffic
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
Months
# V
isit
ors
Returning Visitors
Unique Visitors
Recognition by the scientific community: citations in other journals
Dos- put in charge someone with knowledge of your community- identiy real interests of your users- identify incentives for content contributors- provide tools- run it like business (market research, marketing, etc...)
Don‘ts- do not put an IT technologist in charge- do not waste time of your users with boring things- do not compare yourself with Wikipedia and YouTube
Dos and Don‘ts if you build an online resource
Team
Moshe Pritsker, Ph.D. - science
Nikita Bernstein - Web development
Klaus Korak, M.D. - financing, business development
Aaron Kolski-Andreaco, Ph.D. - video-production
Nandita Singh, Ph.D.
Lori Chesla
Kai-Jae Wang