Creative & Sustainable Entrepreneurship in China

Marc van der Chijs

Overview of business activities

After a career with Daimler in Germany, Indonesia and China, I quit my job in 2002 and decided to become an entrepreneur in China. Among others I (co-)founded:

Spil Games Asia (2006) – Online games

Unitedstyles (2011) – Online fashion

Also an active angel investor and advisor for Chinese Internet start-ups

Tudou.com (2004) – Online video

HOW DO I START MY COMPANIES?

Never do it alone

MY STRATEGY:

Launch early and iterate quickly

MY STRATEGY:

Get the best people you will earn it back eventually

MY STRATEGY:

Use your network

MY STRATEGY:

CHINA CHALLENGES

Government

CHINA CHALLENGES:

Competition

CHINA CHALLENGES:

A different Internet

CHINA CHALLENGES:

Guanxi (“network”)

CHINA CHALLENGES:

BUILDING A CREATIVE AND SUSTAINABLE

BUSINESS:

Tudou.com – Online Video

Put the customer central

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: TUDOU.COM

“Be The Director Of Your Own Life”

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: TUDOU.COM

Made-for-Internet Content

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: TUDOU.COM

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: TUDOU.COM

Is a free website sustainable?

BUILDING A CREATIVE AND SUSTAINABLE

BUSINESS:

unitedstyles.com – Online Fashion

Put the customer central

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

Ecological Production: Inkjet printing

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

Efficient production: piece-by-piece

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

Ecological production: put workers central

Transparency

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

BUILDING A CREATIVE & SUSTAINABLE BUSINESS: UNITEDSTYLES.COM

Is piece-by-piece production sustainable?

Marc van der Chijs Twitter: @chijs

Facebook.com/chijs Blog: www.marc.cn

Thanks for your attention!