Creative methods of advertising
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Transcript of Creative methods of advertising
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Creative methods of advertising
Done by Raimonda
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Plan Creativity in advertising; Creative advertisement; Conclusion; Discussion.
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Why we should be creative?
Creative advertising is more memorable, long lasting...
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1. Escalator
Rediffusion DY&R in Mumbai, India
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2. Moldy Cheese
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3. Fruit
Klas and Maria Lindstrand's book - Tutti Frutti
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4. Dogs in the Park
"Wish I was here. But I'm not. Come visit me and other great shelter dogs at the PEDIGREE DOGSTORE on 46th and Broadway."
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5. Bubble
The Latin American candy company Arcor
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6. Welcome Mat
BBDO New York produced limited edition welcome mats to promote Havaianas flip-flops.
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7. Paint-by-Gum
Hubba Bubba chose to promote its product while fighting the gum-on-the-street problem.
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https://www.youtube.com/watch?v=QvJoc8oEays
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Originality
Elaboration
Flexibility
Artistic value
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My questions
1. Which advertisement do you like most?
2. Do you know more creative/ unusual/ weird advertising methods?
3. What is the best advertising media?