Creative Methods
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Transcript of Creative Methods
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
The Creative Method and Systems v2a toolkit for the age of ideas
JasonTheodor.com
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
@jted
Jason TheodorCreative Director
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
I facilitates ideas. I direct the creation of communications so that they solve a specific client problem or need using the appropriate digital channels, and then I oversee the output of designers, art directors, copywriters, information architects, user experience experts, programmers, planners and marketing scientists, all the while keeping the bigger vision in mind.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
The Creative Method & Systemsis my attempt to describe creativity
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creativity means not copying.Jacques Maximin, chef
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theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creativity is effective noveltyMichele & Robert Root-Bernstein, Psychology Today
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creativity is coming up with something new by letting go of convention.Kenneth Heilman, neurologist
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creativity is the ability to restructure one’s understanding of a situation in a non-obvious way.Dr. John Kounios
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creativity is kind of like pornography— you know it when you see it.Dr. Rex Jung
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Unlike many phenomena in science, there is no single, authoritative perspective or definition of creativity.Wikipedia
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
The Scientific MethodFocus
ObserveHypothesizeExperiment
Evaluate
theCreativeMethod
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The Scientific Methodis expressed from the outside in,
trying to understand existing things,and put them in a tidy box.
theCreativeMethod
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Creativity is not like that.
theCreativeMethod
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The Creative Methodis expressed from the inside out,trying to make new things, and
forget there ever was a box.
theCreativeMethod
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It’s about the ACTION
of creating something that never existed.
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It’s about the CONNECTION
of this act to our culture and humanity
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It’s aboutDEVIATION
from the default pathby forging a new one.
theCreativeMethod
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FocusActConnectDeviateEvaluate
Creative Method
Scientific Method vs Creative MethodTwo very different approaches
FocusObserve
HypothesizeExperiment
Evaluate
Scientific Method
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Recipe for Creative Success:Have a focus.
Just do itFind meaning
Think differentStay on target.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Induction PhaseBrainstorming Quantity
Action Methods used tobreak barriers
The Creative Method & Systems v2
Analysis PhaseOrganizing Quality IdeasConnection Methods used tostrengthen bonds
Synthesis PhaseCreating a uniQue Expression
Deviation Methods used toescape default settings
Evaluation PhaseJudge and Purge Ideas Against FocusCreative Success Meter used torate and rank creative work
The Creative Method Preparation PhaseDefinition of Problem or GoalFocus Methods used to provide insight and direction
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Elements of Science
ExperimentationObservation Hypothesis
theCreativeMethod
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Elements of Creativity
DeviationAction Connection
do glue skew
theCreativeMethod
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‘do’Quantity
breaking barriersleads to simple, smart, well-crafted work
Pablo Picassocreated over 50,000 works
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Action
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
‘glue’Quality
strengthening bondsleads to familiar, resonant, shareable work
Pablo Picasso’s Guernicadepicts the anguish of civil war
Connection
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
‘skew’uniQueness
forging new pathsleads to original, flexible, challenging work
Pablo Picasso’s Bull Sketchesgo in unexpected directions
Deviation
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Elements of CreativityPut the three elements together and you have magical powers
Deviation
Action
Connection
magic
theCreativeMethod
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Not all of us have these3 elements in equal measure
theCreativeMethod
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Strengthening Weaknessesbash barriers, strengthen ties, take unmarked paths
barriers superficiality default
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Strengthening Weaknessesbash barriers, strengthen ties, take unmarked paths
barriers superficiality default
Some of us have a hard time getting things started.There are simply too many barriers in our way.We are weak on action.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Strengthening Weaknessesbash barriers, strengthen ties, take unmarked paths
barriers default
Some of us have a hard time giving things real meaning.We focus on the superficial instead of the fundamental.
We are weak on connection.
superficiality
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and systems The Creative Method & Systems v2 JasonTheodor.com
Strengthening Weaknessesbash barriers, strengthen ties, take unmarked paths
barriers default
Some of us have a hard time being original.We default to status quo, the ‘normal’ way of doing things.
We are weak on deviation.
superficiality
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What are your strengths & weaknesses?
I have identified 8 general creative types.
Which one are you? Let’s take a quick test.
Get out a pen & paper**If you don’t have a pen & paper, see “Capture,
Catalogue, Review” in the Focus section.
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Creative Type Analyzer
Taker Mimic Empath Crazy
Dreamer Outsider Producer Maker
which creative type are you?
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a) Immediately start creating something
b) Take it all in, but do nothing.c) Ponder its intrinsic meaningd) Imagine how you would have
done it differently.
1. When you see great creative work you:
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a) That I’m doing itb) Nothing — it’s not a priorityc) That it resonates with other
peopled) That nobody has ever done it
before
2. The most important thing about my creative work is:
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and systems The Creative Method & Systems v2 JasonTheodor.com
a) Never have difficulty getting started
b) Give up because you don’t really know what to do
c) Do a lot of research (you <3 Wikipedia)
d) Experiment with a large variety of options
3. At the start of a new project you:
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a) I always have a creative project on the go
b) I prefer to relax by watching TVc) I find it easy to empathize with
othersd) If people knew all of my ideas
they would probably lock me up
4. Which statement(s) do you identify strongly with:
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a) I usually finish what I startb) I’m not a very creative personc) I am very interested in other
races, cultures and religionsd) I wear ‘strange’ like a badge of
honour
5. Choose all that apply (answer truthfully!):
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a) I make many, many versions of my art before I’m satisfied
b) I’m just glad to get a project over with so I can watch a game on the Television
c) I’m never happy until a project ‘feels’ right
d) If something I’ve made has been done before, I change it or set it on fire
6. Choose all that apply:
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Add up your totals:a=___ b=___ c=___ d=___
Now subtract b from a, c and d:a-b=___ c-b=___ d-b=___
Your creative type:If your total for a letter is 0, 1, 2 or 3 use a lowercase letter (a, c, or d).
If your total is 4, 5, or 6 than use an uppercase letter (A, C, or D)
___ ___ ___a or A c or C d or D
theCreativeMethod
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Your creative type:
___ ___ ___a or A c or C d or D
___ ___ ___Taker
___ ___ ___Mimic
___ ___ ___Empath
___ ___ ___Crazy
___ ___ ___Dreamer
___ ___ ___Outsider
___ ___ ___Producer
___ ___ ___Maker
a c d
A c d
a C d
a c D
a C D
A c D
A C d
A C D
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
The 8 Creative Types
Takeracd
MimicAcd
EmpathaCd
CrazyacD
DreameraCD
OutsiderAcD
ProducerACd
MakerACD
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Takerwatches gameshows
A Taker just consumes what is put in front of him. He is rarely interesting in creating anything but a sandwich.(eg. most North Americans)
a c d
theCreativeMethod
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Mimicmimic
A Mimic can copy anything, but doesn’t understand a work’s greater significance. He has a hard time coming up with ideas on his own.(eg. Counterfeiter)
A c d
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Empathmore than a feeling
An Empath has an intimate grasp of culture and the human condition, but cannot translate this into concrete or original ideas.(eg. That person who cries at parties)
a C d
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Crazymr out of left field
A Crazy is all over the place. She is constantly thinking, but her strange ideas have no focus and are very hard to relate to. She never finishes anything she starts.(eg. Your cousins kid)
a c D
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and systems The Creative Method & Systems v2 JasonTheodor.com
Dreamernothing but a dreamer
A Dreamer is full of wonderful, creative ideas but has a very difficult time finishing what they start. He is often too intimidated by reality and prefers the warm solace of his mind.
a C D
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Outsideralways looking in
The Outsider is disconnected from culture either through choice or affliction, but this doesn’t stop him from creating large quantities of strange, inaccessible works.(eg. Wesley Willis, Henry Darger)
A c D
theCreativeMethod
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Producerget ‘er done
A Producer is very good at making things happen and creating things people like, even if they aren’t very original. Her work is often described as ‘churned out’.(eg. Danielle Steel, Robert Bateman)
A C d
theCreativeMethod
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Makerbusy making cool stuff you’ll like
A Maker is a rare and balanced artist who is prolific, relevant, and original.(eg. Lady Gaga, Picasso)
A C D
theCreativeMethod
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Strengthen your weakest elements.
Build creative teams by combiningcreative strengths of individuals.
theCreativeMethod
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Strengthening Weaknessesfight barriers, fight superficiality, fight default
routinize entangle meander
theCreativeMethod
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But before we tackle the elements individually, you can strengthen all
your creative elements by working on Focus.
theCreativeMethod
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Chance favours the prepared mind.Louis Pasteur
theCreativeMethod
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theCreativeMethod
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Capture Catalogue Review
theCreativeMethod
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CaptureCarry a fast, omnipresent, accessible capturing device.
theCreativeMethod
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CapturePlane hits Truck, Guatemala, 1976
theCreativeMethod
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theCreativeMethod
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CatalogueFile all ideas to make them findable and useful.
theCreativeMethod
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CataloguePiles vs Stacks
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theCreativeMethod
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ReviewAppraise your ideas regularly.
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ReviewIdeas have a shelf life.
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Focusa creative brief in 4 parts
Key MessageWhat is the most important thing to convey?
Whatis the challenge?
Whois this for?
Whydo this?
target audience purpose statementcha$enge statement
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Key MessageThe Creative Method and Systems can help you be a more creative person.
WHAT: Challenge StatementDefine creativity. Help others identify their creative strengths and weaknesses. Provide tools for improving and enabling creativity.
WHO: TargetAnyone intent on making interesting original things. Could be an artist, musician, art director, designer, writer, entrepreneur, investment banker, inventor.
WHY: Purpose statementTo inspire and enable better creative output in the universe.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Find a dark, relaxed space and mute all your equipment.
2. Close your eyes.3. Concentrate on breathing deeply4. Ignore your own thoughts as if they
were clouds.
DarkroomStudies show that people are better prepared for insight into a problem after a short mental break. In this era of ubiquitous connectivity, email, IMs, and social media saturation it does your brain well to reboot on occasion.
1. Find a dark, relaxed space and mute all your equipment.
2. Close your eyes.3. Concentrate on breathing deeply4. Ignore your own thoughts as if they
were clouds.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
How to BS* Bettera simple guide to better *brainstorming
Bring enough supplies (p
ens, paper, stickies, food)
Appoint a neutral Facilit
ator to keep the group o
n
task and draw out full participation (
group option)
Work in short bursts with immediate deadlines
(timeboxing) to create a fals
e sense of urgency
Get out ALL ideas: reserve
censorship & judgement
Create lots of ideas. Build on them. Bend them.
Capture everything
flickr photo: ‘Playingwithbrushes’
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How to BS* Bettera simple guide to better *brainstorming
theCreativeMethod
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Types of BS*Quantity, Quality, and uniQueness
Ideation (induction)Brainstorming for Quantity
Problem Solving (analysis)Connecting & Grouping Quality Ideas
Innovation (synthesis)Pushing Ideas into uniQue Territory
theCreativeMethod
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Action is about doing.The act of creation.
It is about learning how to fail well.It is a journey of ten-thousand steps.
It is moving forward.
theCreativeMethod
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If Action is about doing, than the weakest of us— the Empaths,the Crazies, and the Dreamers—
need to break our inertia andbuild up momentum.
theCreativeMethod
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Common barriers:Time
Doubt/FearProcrastination
Distraction
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To break down barriersyou need one of these.
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Barrier vs RoutinePesky barriers are resistant to random attacks
0 1
Barrier
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Barrier vs RoutineBut a barrier cannot hold up to a persistent routine
Routine0 1
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I must create a system or be enslaved by another man’s.William Blake
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David Allen’s Systemgetting things done
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Scott Belsky’s Systemthe action method
theCreativeMethod
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Twyla Tharp’s Systema cardboard box
great ideas
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Ben Franklin’s SystemFocus & Reflection
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Once you break through your barriers (or get around them, or use them) you can use that
momentum to improve your craft.
Action begets genius.
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10,000 hours is equivalent to roughly 3 hours a day, or 20 hours a week, of practice over 10 years… No one has yet found a case in which true world-class expertise was accomplished in less time.Malcolm Gladwell quoting Daniel Levitin
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As you put in the hours of doing…
Your work becomes simpler to execute, and to explain due to your increased exposure.
Your work becomes smarter as you learn best practices from previous failures.
Your work becomes well-crafted because of the sheer time put against it.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Gladwell Genius Development TrackerUse this handy dandy chart for the next decade. Print on non-yellowing acid-free paper.
Only 9083 more hours to go!
theCreativeMethod
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focused on quantity
break inertiaaid in ideation
provide variety
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Induction PhaseBrainstorming Quantity
Action Methods used tobreak barriers
The Creative Method & Systems v2
Analysis PhaseOrganizing Quality IdeasConnection Methods used tostrengthen bonds
Synthesis PhaseCreating a uniQue Expression
Deviation Methods used toescape default settings
Evaluation PhaseJudge and Purge Ideas Against FocusCreative Success Meter used torate and rank creative work
The Creative Method Preparation PhaseDefinition of Problem or GoalFocus Methods used to provide insight and direction
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Start a creative exercise.2. Don’t judge, censor, hesitate.3. Don’t let yourself stop until the time
is up, usually 10 minutes to an hour.
Streaming“Just do it.” Don’t think, just do. No judgement, no self-censorship, no hesitation, no stopping until the allocated time is up.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
When I [hear] the word “stream” uttered with such a revolting primness, what I think of is urine and not the contemporary novel.James Joyce on the Stream of Consciousness writing method
theCreativeMethod
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1. Block off 10 minutes of uninterrupted time and start the clock
2. Write one or more ideas every minute for 10 minutes straight
3. Every idea counts and you must write down something even if it is ‘bad’ or doesn’t make sense
10 Ideas in 10 Minutes™This exercise is a great way to push over the barriers of time, procrastination and distraction in one concentrated sprint of ideation.
theCreativeMethod
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10 Ideas in 10 MinutesWays to Illustrate Creative Elements
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theCreativeMethod
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1. Spend the time to write every single idea you can think of around the focus. Then think of more.
2. Exhaust all possibilities, then think of more.
3. When you get to 100 ideas (per person) you can stop.
The Law of 1%Mass quantity eventually yields quality.Helps build up Connection and Deviation skills as well, because it forces you to dig deeper to find stronger connections, and to forge new paths to find more ideas.
theCreativeMethod
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Genius is 1% inspiration,99% perspiration.Thomas A. Edison
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The Law of 1%photography
I am impressed with what happens when someone stays in the same place and you took the same picture over and over and it would be different, every single frame.Annie Leibovitz, photographer
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theCreativeMethod
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#1: Stewbuilder Dennis #2: Cholly the Yegg #3: Holden the Expert Dreamtwister #4: The Rza #5: Jack Skunk #6: Jack Skunk Fils #7: Lord Dan X. Still-Standing #8: Marlon Fitz-fancy #9: Bazino Bazino, The Kid Whose Hair Is On Fire #10: Whispering-Lies McGruder #11: Nit Louse #12: Dan'l Dinsmore Tackadoo #13: Hobo Zero #14: The Silver Jacket Man #15: No-Shoulders Smalltooth Jones #16: Sistery Brothery Nabob #17: Name Withheld #18: Staniel the Spaniel #19: Frederick Bannister, the Tree Surgeon #20: Tarnose Cohen #21: Mr. Wilson Fancypants #22: Floyd Dangle #23: Shane Stoopback #24: Wicked Paul Fourteen-Toes #25: Normal-Face Olaf #26: Tearbaby Hannity Stoop #27: The Damned Swede #28: Pierre Tin-Hat #29: Ol' Barb Stab-You-Quick #30: Mr. Whist #31: James Fenimore Cooper #32: Twistback John, the Scoliosis Sufferer #33: Sweet Daddy Champagne #34: Senator Cletus Scoffpossum #35: Horus, the Bird-Headed Fool #36: 50-Tooth Slim #37: Monk, the Monkey Man (which is to say: "the Man") #38: Thad the Bunter #39: Balloonpopper Chillingsworth #40: All-but-Dissertation Tucker Dummychuck #41: Finnish Jim #42: Flemish Jim #43: Foreign Tomas, the Strangetalker #44: Roadhouse Ogilvy and Sons #45: Jokestealer John Selden #46: Giancarlo, Master of the Metal Trapeze #47: Dr. Bill Stain-Chin, the Boxcar Medic #48: Boxcar Ted #49: Boxcar Mick #50: Boxcars [sic] Timothy Twin #51: Boxcar Jones, the Boxcar Benjamin Disraeli #52: Boxcar Aldous Huxley #53: JR Lintstockings #54: Gila Monster Jr. #55: Irontrousers the Strong #56: "X," the Anonymous Man or Woman #57: Orphaned Reynaldo, the Child with Haunting Eyes (while there were children hoboes, Reynaldo took this when he was 45; prior to this, he was known as...[See #58]) #58: Reynaldo Reynaldoson, Who Will One Day Kill His Father #59: Thoughtless Harry Hsu #60: Clinical Psychiatrist Huga Rivera #61: Peter Ox-Hands #62: Ponytail Douglas Winthrop #63: Lil' Jonny Songbird, the Songbird-Eater #64: King Snake: The Eternal Mystery #65: Ghostly Nose Silvie #66: Fonzie #67: DiCapa the Hound #68: Beef-or-Chicken Bob Nubbins #69: Honest Amelia Dirt #70: Slow Motion Jones #71: Canadian Football Pete #72: Meep Meep, the Italian Tailor #73: Jonathan William Coulton, the Colchester Kid #74: Maria the Pumpkin-Patch Crooner #75: Bix Shmix #76: Vice President Garrett Hobart #77: Stun Gun Jones #78: Prostate Davey #79: Flea Stick #80: Niles Butterbal, the Frozen Turkey #81: Todd Four-Flush #82: Stick-Legs McOhio #83: The Unanswered Question of Timothy #84: Mickey the Assistant Manager #85: Guesstimate Jones #86: Goofus #87: Gallant #88: Sir Roundbelly DeDelight #89: Newton Fig #90: Chicken Nugget Will #91: Parlor Peter, the Sneak Thief #92: Ovid #93: Bathsheba Ditz #94: Alan Pockmark, Esq. #95: Lolly Hoot Holler #96: Von Skump #97: Lonnie Choke #98: Chisolm Chesthair #99: Freak Le Freak, the Freakster #100: Rex Spangler, the Bedazzler #101: Randall Mouth-Harp #102: Chrysler LeBaron #103: The Fishin' Physician #104: Persuasive Frederick #105: Celestial Stubbs #106: Teary-Eyed Fingal #107: Mairah Nix #108: Cthulhu Carl #109: Del Folksy-Beard #110: No-Banjo Burnes #111: Chainmail Giles Godfrey #112: Lois "Charles" Ladyfinger #113: Plausible Zane Scarrey #114: Huckle Smothered #115: Mmmmm Dandy Dundee #116: Mountain-Humper Edgar Ames #117: Spasmodic Hilary #118: Doc Aquatic #119: Molly Bewigged #120: Cincinnati O'Gurk #121: Metuchen O'Sullivan #122: Cherry Hill O'Manley #123: Cheesequake O'Lennox #124: Booper O'Montauk #125: Zaxxon Galaxian #126: Drinky Drunky Thom, the Drunk #127: Terry Gross #128: Spooky-Night Spooky Day #129: Zipgun Gloucester Gluck #130: Human Hair Frum #131: Sherlock-Holmes-Hat Carl III #132: Patrick Intergalatic #133: Abmidextrous Stang #134: Yum-Yum Sinclair Snowballeater #135: Ponzi-Scheme Jeremiah Ponzi #136: Toodles Strunk #137: Monkeybars Matthew Manx #138: Pineneedle-Jacket Jericho Fop #139: Robert the Tot #140: Robert the Child-Size #141: Robert the Minuscule #142: Robert the Wee #143: Robert Fits-in-a-Case #144: Robert Eats-for-Free #145: Robert Is-He-an-Elf? (The seven Silk brothers, all named Robert, were also known for the small stature and predictable bitterness.) #146: Dennis Big-Ear Fox #147: Jethro the Pagan #148: Asterix the Gaul #149: Black Bolt, King of the Inhumans #150: Strictly Local Henry Bobtail #151: Manny the High-Ranking Mason #152: Fry-Pan Jim Fry #153: Slo-Mo Deuteronomy #154: Half-Bearded Mark #155: Knee-Brace Kenny #156: Morris the Personal Trainer #157: Thundertwine #158: Cleats Onionpocket #159: Deformed Abe #160: Trainwhistle Abejundio #161: David No-Ears #162: Achilles Snail-Hair the Buddha #163: Frog-Eatin' Lou #164: Admiral's Club Wilbur #165: Max Meatboots, the First-Class Lounger #166: Dora the Explorer #167: Ms. Mary Manx, the Tailless Cat #168: Free-Peanuts Doug #169: Steve the Human Tunneler #170: Redball Charlie Dickens #171: Twink the Reading-Room Snoozer #172: Microfiche Roy, the Side-Scroller #173: McGurk, Who May Be Found by the Card Catalogue #174: Booster D'Souza #175: Commodore Sixty-Four #176: Moped Enid, the Mopedist #177: Lamant the Junkman #178: Fast-Neck Nell #179: Bill Never-Uses-a-Cookbook #180: Bee-Beard #181: Lil' Max Meatboots #182: The Personal Secretary to Jed #183: Dee Snider #184: Sausage Patty #185: Desert Locust #186: Gummy Miles #187: Gyppo Moot, the Enigma Machine #188: Ol' Stiffpants #189: Skywise the Sexual Elf #190: Craine T. Eyebrow-Smeller #191: Lonely Heiney Alan Meister #192: Shakey Aitch the Boneyard Concierge #193: Woody Damn #194: Alatar #195: Pallando #196: Saltfish Bunyan #197: Poor, Poor, Poor Charlie Short #198: Venomous Byron #199: Five-Chambered-Stomach Mort St. John #200: Gravybelly Dunstan #201: Extra-Skin Dave #202: Beanbag-Chair Bill #203: Grant Sharpnails, the Scratcher #204: Tommy Lice-Comb #205: "Medicated Shampoo" Jonah Jump #206: General Woundwort, the Giant Rabbit #207: Genius L. Cravat, the Gentleman #208: Giant Bat Wings Roland #209: Nick Nolte #210: Salty Salty Friday #211: Fatman and the Creature (note: there was no creature) #212: Cecelia Graveside #213: Hoosegow Earl French #214: Stymie Stonewrist #215: Roadrunner "Meep Meep" Fabong #216: Bruised-Rib Johansson, the Beefer #217: Joachim Bat-in-Hair #218: Food-Eating Micah #219: Rubbery Dmitry, the Mad Monk #220: Honey Bunches of Donald #221: Crispy Morton #222: Feminine Forearms Rosengarten #223: Two-Headed Mike Hoover #224: Manny Stillwaggon, the Man with the Handlebar Eyebrows #225: Bean-Hoarder Newt #226: Texas Emil #227: The Moor of Venice #228: Averroes Nix #229: Human Hair Blanket Morris Burnes #230: Canadian Paul Tough #231: Crooner Sy #232: Manuel Pants-Too-High #233: Sylvia Patience Hidden-Forks #234: Sung, the Land Pirate #235: Opie, the Boston Bum #236: Hard-Flossing Hope Peak #237: Stingo the Bandana Origami Prodigy #238: Franklin Ape and His Inner Ear Infection #239: Questionable-Judgement Theodore Stomachbrace #240: Thermos H. Christ #241: Sir Mix-a-Lot #242: The Nine Doctor Whos #243: Lord Winston Two-Monocles #244: The Freewheelin' Barry Sin #245: Diego the Spark-Spitter #246: American Citizen Zane Pain #247: Abraham, the Secret Collector of Decorative China #248: Linty Sullivan, the Lint-Collector #249: Socks Monster #251: Pappy Churchill #252: The Young Churchill #253: The Young Churchill's Hated Bride #254: Churchill-Lover Phineas Redfish #255: Crispus T. Muzzlewitt #256: Stain-Sucker Duncan #257: Dick the Candy Dandy #258: Albuteral Inhaler Preson McWeak #259: Longtime Listener, First-Time Caller #260: Mastiff Mama #261: Tennessee Ernie Dietz #262: Sharkey, the Secret Cop #263: Gooseberry Johnson, Head Brain of the Hobosphere #264: Weekend-Cicular Deborah #265: Marcus Chickenstock #266: Stunted Newton #267: Magnus Shortwave #268: U.S. Fool #269: Manatee the Railyard Toreador #270: Utah Manfred Succor-Munt #271: Laura Delite #272: Edwin Winnipeg #273: Eyepatch Resse Andiron #274: Tom False-Lips Real-Teeth #275: Fabulon Darkness #276: Cricket-Eating Charles Digges #277: Pally McAffable, Everybody's Friend #278: Sully Straightjacket #279: Half-Dollar Funk Nelson #280: Whitman Sampler #281: Chili-Mix Wilma Bensen #282: Sting, the Glowing Blade #283: Professor Challenger #284: Lil' Shorty Longhorn #285: Rumpshaker Phil #286: Swing State Myron #287: Alistair Crowley, the Devil #288: Gutthrower Sy Salt #289: Sweetback Barney, the Dilettante #290: The Car-Knocker Killer #291: The Chamberlain #292: The Emperor #293: The Ritual-Master #294: The Garthim-Master #295: The Scientist #296: The Gourmand #297: The Slave-Master #298: The Treasurer #299: The Scroll Keeper #300: The Ornamentalist #301: Captain Slick-Talk #302: Sackfist, the Tapdancing Trombo #303: Souvenir-Selling Mlodinow #304: Blind Buck and "Woozy," the Invisible Seeing-Eye Dog #305: Roundhouse Farter #306: Red Ball Pnutz #307: Fake Cockney Accent Alan Strippe #308: Air and Whiskey Dale McGlue #309: Johnny RC Airplane #310: Narcotic Morgan Suds #311: Sir Francis Drank #312: Mahayana Mike #313: Miniyana Geoffrey #314: Three-Bean Otz #315: Maury the Monsoon #316: Czech Czarlie Czill #317: Sssssssssssssssss, the Hisser #318: Thanatos Koch #319: Henry Eatsmelts #320: Modem-Sniffer Gunderson #321: Half-Albino Alejandro #322: Gluttonous-Slim #323: Ragweed-Allergic Matt #324: Amorous Luminous Dirk #325: Moray Eel Ken Elmer #326: The Railbender #327: Antonio the Ombudsman #328: Karl Solenoid IV #329: Czar King Rex the Glorious Leader #330: Andy Bunkum #331: Plastic-Moustache Mortimer Tall #332: Samuel Gel Insole #333: Lemuel Gel Insole #334: Amanda Until #335: Crispy Whiskery #336: Robert Louis Stevenson, the Pirate #337: Hobo Overload #338: Leopard Print Steven Kane #339: Astonishing Shaun Eyelash #340: Billy Creak Knees #341: Owlie #342: Anwar, the Bionic #343: Reasonably Priced Motel Resse Unger #344: Ribery Dana #345: Cranberry Sauce Oppenheimer #346: Nancified Frederick #347: The Loon #348: Itinerant Jane #349: Holy Hannah Hottentot-Smythe #350: Fleabottle Boone #351: Amazin' Jack Caroo #352: Stupefying P, the Riddle-Maker #353: Todd Flaky-Palms #354: Waspwaist Fritz #355: Judge Roughneck #356: Slam Dance Dooze #357: Mariah Duckface, the Beaked Woman #358: Count Mesmerize #359: Sonny-Boy Oedipus Acre #360: Pick Mama Susan Xavier #361: Chelsea Bacon #362: Archie Axe #363: Sally Hoot-Hoot #364: Mr. Pendleton #365: Saves-Receipts Dave #366: Sir Walter British #367: Elmer, the Crankscout #368: Golden Neck #369: Marinated Alex Pons #370: El Boot #371: Shapeshifting Demon #372: Jeremiah Tip Top #373: Amanda CeeCee Stobelight #374: Irving Alva Edison, Inventor of the Hobophone #375: Leather Apron #376: Lead Apron #377: Foil Apron #378: Burnt Goathead #379: Saint Sorryass #380: Overly Familiar Fung #381: Chalmers, the Bridge Champ #382: Elephantine McMoot #383: Neekerbeeker Perry Toenz #384: Teattime BB Stiles #385: Coalie T #386: Hubbel "I Predicted Lindy Hop" Deerblind #387: Hubie Hewitt, the Broadway Legend #388: Huge Crybaby McWeepy #389: Poo-Knickers Elias #390: Elffriend Weingarten #391: Forktongue Nigel Fork #392: Woodeye Apfel #393: Hairlip Mikhail #394: Solid First Draft Patton Taylor #395: Prettynickels, the Lamb #396: Not-Only But-Also Pete #397: Pentheif Hickock #398: La Grande Mel #399: Applebee O'Bennigan McFridays #400: Ladry Jerry Lardo #401: Low-Carb Aleks Stovepipe #402: Hugo Stares #403: Eldred Splinters #404: Oliver, the Train-Oyster #405: Pring, Ultralord of the Hobo Jungle #406: Utz, the Crab Chip #407: Salt-and-Pepper Chest #408: Beverly Hills Buntz #409: Mississippi Barry Phlegm #410: Matter-Eater Brad #411: 49-State Apthorp, the Alaska-Phobe #412: New Hampshire Todd #413: "Taxachusetts" Glenn #414: Hydrocephalic Jones #415: Vermont "Greenmountain Boy" Phil Marijuana #416: Alaska Mick the Crabber #417: Arizona Ludwig #418: California Ainsley Shortpants #419: Collegeboy Brainiac, the Hobo Einstein #420: Dr. Zizmor #421: Silas Swollentoe (2 illustrations) #422: Slimneck Holden Fop #423: Aspiring Jaster #424: Illinois Obama #425: Sammy Austere #426: New Mexico Anselm Turquoise-Eater #427: Caboose-Fouling Ferris Ntz #428: Prayerful Stan, the Bent-Knee Yahoo #429: Four-Fisted Jock Socko #430: Buttery-Cheeks Anton #431: Shadow ("Blinky") Preston #432: Godigisel the Vandal #433: Gunderic Godigiselson #434: Panzo the Spiral-Cut Ham #435: Smoke-Collecting Reg #436: Hot Gnome Jimmy Jackson #437: Pontius Cornsilk-Heart #438: Sanfor Who Lacks Fingerprints #439: Treesap-Covered N. Magruder #440: Thor Hammerskold, the Mexican #441: Bingo-Balls Nick Chintz #442: Bleedingtoe the Barefoot 'Bo #443: Hondo "Whatever That Lizard Is That Walks on Water" #444: Salami Sunshine #445: Fourteen-Bindelstick Frank #446: Oregon Brucie Shunt #447: Pirandello, the Many-Bearded #448: Quinn and His Quaker Oats Box Drum #449: Fatneck Runt #450: my-e-hobo.com #451:
The Law of 1%700 Hobo Names
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Connection is the ‘glue’, the meaning, that bonds the fabric of our culture, of
our emotions, of our humanity.It is imagination and empathy.
It is the threading of things together.It is the right pieces to make a
greater whole.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
If Connection is about bonding, than the weakest of us— the
Mimics, the Crazies, and the Outsiders— need to get past the superficial, the anti-social, and
explore deeper meaning.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Common bonding agents:Imagination
EmpathyHistoryCulture
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Trendy vs LegendaryThin shallow (superficial) content cannot compete longterm with rich deep content.
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Trendy
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Trendy vs LegendaryThin shallow (superficial) content cannot compete longterm with rich deep content.
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Legendary
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
As you strengthen the bonds…
Your work is familiar because it contains universal truths.
Your work is resonant as it taps into basic human emotion.
Your work is shareable by virtue of being a great story.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
focus on quality
link ideasstrengthen the message
tell great stories
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Induction PhaseBrainstorming Quantity
Action Methods used tobreak barriers
The Creative Method & Systems v2
Analysis PhaseOrganizing Quality IdeasConnection Methods used tostrengthen bonds
Synthesis PhaseCreating a uniQue Expression
Deviation Methods used toescape default settings
Evaluation PhaseJudge and Purge Ideas Against FocusCreative Success Meter used torate and rank creative work
The Creative Method Preparation PhaseDefinition of Problem or GoalFocus Methods used to provide insight and direction
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Pick a focus2. Connect that focus to a few other ideas3. Each idea might branch out into new ideas. 4. Follow each thread until you find something
unexpected
Connect-the-ThoughtsChoose a focus. What comes to mind? Write these words down and connect them to the focus. Now what do those words remind you of? Try to exhaust either your brain or the available space. Explore the edges for more interesting, connected stories or threads. Works with The Law of 1%
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Connect-the-ThoughtsConnect-the-Thoughts
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Tangentagram
TangentometryThe imprecise geometry of rabbit holes. We all go off on tangents sometimes. Connect the thoughts is about controlled connections but sometimes we jump from idea to idea, especially online: clicking from link to link to link as we do ‘research’. This is also called a rabbit hole, perhaps after the hole in Alice in Wonderland that’s full of random objects and feels completely endless.
Tangentagon
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Begin with a research topic or focus.2. At every juncture, or tangent,
capture it.3. Ask yourself if it relates back to the
original topic or focus.4. If it does, connect it to create a
closed loop, a strange wandering story that doubles back on itself.
5. If it doesn’t, keep going.
TangentagonNatural progression. To make tangents useful you have to tie them up and make them eat their own tail. If done correctly it can become a great story that makes you look quite clever.
Tangentagon
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
TangentagonGravitons and Alchemy
focus: science is still a mysteryGravitational force still cannot be fully understoodGravity is represented by an appleAn apple represents temptation in Judaeo-Christian mythologyThe snake did the tempting and was punished to crawl on his belly for eternityThere is an ancient symbol of a snake eating its own tailOuroboros has come to represent alchemyAlchemy is the blurry line between science and magic
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
TangentagonJerry Seinfeld and Larry David were Masters of the Tangentagon
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
TangentagramForces you to make connections between objects, to imagine new scenarios, to tell new stories. Also strengthens Deviation.
1. Take an arbitrary collection of images/objects/ideas.
2. Use all objects in a linear story that ends with the first object used
Tangentagram
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
TangentagramForced Progression
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Choose a focus.2. Write down scenarios that would
make your idea or project fail. Write down your worst, most destructive ideas.
3. Examine which of these ‘bad’ ideas you could fix and make work in your favour.
Through the Looking GlassThis is an exercise in perspective. Choose a focus, now instead of trying to find solutions, try to make it worse. How could you alienate people? How could you make this terrible? What would it take to destroy this project and have everyone hate you? Do the opposite. Thought reversal. Psych!
Works with: Action Method 10 Ideas in 10 Minutes
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Through the Looking GlassSun Fizz annimated mascot is terrifyingly real
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Deviation is the ‘skew’ that knocks your work on its own angle.It’s about breaking default.It’s about not being normal.
It’s about taking the path less travelled.It’s about expressing yourself in unique,
unexpected ways by altering (or finding) your voice.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
If Deviation is about new pathways, than the weakest of us— the Mimics, the Empaths, and the Producers— need to take the time to explore directions we’ve
never taken before.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Common Anomalies:Lying & Make believeForced Perspectives
Distortion Lenses Mutations
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
What is an Outlier?Learn how to be an outlier, a statistical anomaly. Be an original. A beautiful and unique snowflake. Not all mutations are good. Most die off. But the right ones can change the course of evolution.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Intelligence vs CreativityOur entire lives we are trained to be smart. Smart at school, smart at work. Smart means fast and efficient. It means quick, correct answers to specific questions.
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Inte$igence
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Intelligence vs CreativityCreativity is slow and meandering. It needs time to percolate and permeate. It needs time to wander and explore, to discover. And sometimes it doesn’t want to stop at the intended destination or answer.
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Creativity
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Intelligence vs CreativityCreativity is slow and meandering. It needs time to percolate and permeate. It needs time to wander and explore, to discover. And sometimes it doesn’t want to stop at the intended destination or answer.
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Creativity2
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Two roads diverged in a wood, and I—I took the one less traveled by,And that has made all the difference.Robert Frost
theCreativeMethod
and systems The Creative Method & Systems v2
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
As you forge new the paths…
Your work is original because it hasn’t been expressed that way before.
Your work is flexible because you have viewed it from every angle.
Your work is challenging because it transforms those who experience it.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
focused on uniQueness
make things upbreak default
look at things anew
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Induction PhaseBrainstorming Quantity
Action Methods used tobreak barriers
The Creative Method & Systems v2
Analysis PhaseOrganizing Quality IdeasConnection Methods used tostrengthen bonds
Synthesis PhaseCreating a uniQue Expression
Deviation Methods used toescape default settings
Evaluation PhaseJudge and Purge Ideas Against FocusCreative Success Meter used torate and rank creative work
The Creative Method Preparation PhaseDefinition of Problem or GoalFocus Methods used to provide insight and direction
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Everyone gets a piece of paper.2. Write a question on the paper. Any questions.
The first one that comes to mind.3. Fold paper in half and pass it to the person on
your left.4. Take the new paper and on it write the answer
to your previous question(without opening it).5. Pass to your left again.6. Open the paper and read the strange
combinations out loud.
Asynchronous Q+AAnswer a different question, just like politicians. This is a preparation exercise, not ideal for coming up with ideas, but good for making the mind more malleable.
Q≠AWorks with: Action Method 10 Ideas in 10 Minutes
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Asynchronous Q+AYou didn’t answer my question.
Why is the sky blue?Is there ahuman soul?
The atmosphere filters out all but
the blue spectrum.
It depends who you ask. It’s very
hard to prove.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Prepare 30+ small scraps of paper2. Write 10 random objects (eg TRAP)3. Building on those 10 objects, in a separate pile
write the function of each of these objects. What does it do? (eg CATCHES MICE)
4. Building on the same 10 objects, and in the last pile, write a description of each object. What does it look like? What is it made of? (eg WOOD)
5. Draw one random scrap from each pile.6. Put together and describe your new invention.
Shining New ThingA trap (object) that catches mice (function) and is ‘better’ (description).This is another exercise for pushing your brain in new directions.
functiondescription
object
Works with: Action Method 10 Ideas in 10 Minutes
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
toaster
Shining New ThingPicking the random Object, Description, and Function
stem cells
mobile phone
steel
palm-sized
cultured
transfer images
crisps breadreverse aging
Objects Descriptions Functions
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Shining New ThingIntroducing the MicroDerma Face Toaster
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Make sh*t up
Misassociationalismthe art of telling a big fat lie
∞Works with: Action Methods Streaming, 10 Ideas in 10 Minutesand Connection Methods Connect the Thoughts, Through the Looking Glass
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
MisassociationalismJohn Hodgman: lier lier pants on fire extraordinaire
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
MisassociationalismPretend you are four years old. What would these signs mean to you?
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
MisassociationalismPretend you are four years old. What would these signs mean to you?
ice cube elfget big or little box
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
1. Take any existing idea and look at it through a different ‘lens’
2. This lens could be an unrelated genre, topic, or structure.
3. Express the old idea in a new way through this new lens.
4. Examine the unexpected results.
Content on ContentContent on Content
Works with: Action Method 10 Ideas in 10 Minutesand Connection Method Through the Looking Glass
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Content on ContentHello Kitty Bones by Michael PaulusCartoon Characters filtered through Anatomy
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Content on ContentHello Kitty Bones by Michael PaulusCartoon Characters filtered through Anatomy
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Content on ContentToon Museum by Hyungkoo LeeCartoon Characters filtered through Anatomy filtered through Dinosaur Museum
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Through the Looking GlassGarfield minus Garfield by Dan Walsh (with Jim Davis’ blessing)Main Character filtered out of the content.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Through the Looking GlassGarfield minus Garfield by Dan Walsh (with Jim Davis’ blessing)Main Character filtered out of the content.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Content on ContentPublic domain defiled
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Content on ContentPride and Prejudice and Zombies by Jane Austen and Seth Grahame-SmithClassic Literature filtered through Horror filtered through iPhone Apps
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Capture all of your ideas and scraps and brainstorming debris. Put the best ones forward.
Look for Quantity Quality uniQueness
Are they genius? Are they magical? It’s time to judge them.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Does this idea/project/solution/work of staggering genius relate back to the focus?
NOThrow it back into another brainstorming session, or catalogue it for later review.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Does this idea/project/solution/work of staggering genius relate back to the focus?
MAYBEGo through the Creative Method a few more
times and polish it up a bit.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Does this idea/project/solution/work of staggering genius relate back to the focus?
YESMark your work against the
Creative Success Meter
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creative Success Meter
Simple
Smart
Well-crafted
Magical
Familiar
Resonant
Shareable
Bonus
Original
Flexible
Challenging
TOTAL
Idea or Execution: _______________________________________
Check the attributes that apply to the idea/execution you are measuring. Score one point per strong attribute. If you love the idea, one point for magic. Bonus can be applied against an exceptionally strong attribute for total of eleven.
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Creative Success Meter
Simple
Smart
Well-crafted
Magical
Familiar
Resonant
Shareable
Bonus
Original
Flexible
Challenging
TOTAL
Idea or Execution: _______________________________________
Check the attributes that apply to the idea/execution you are measuring. Score one point per strong attribute. If you love the idea, one point for magic. Bonus can be applied against an exceptionally strong attribute for total of eleven.
The Creative Method Presentation
xx x
xxx
x
x x Flexible 9
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Go from Taker to MakerUse the creative method for better ideas
do
fight barrierswith routine
glue
fight superficialitywith entwined meaning
skew
fight defaultwith exploration
ACTION CONNECTION DEVIATION EVALUATIONFOCUS
reviewcue
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.comThe Creative Method & Systems v2
For continuing conversation and participation:
facebook.com/creativemethod
The Creative Method and Systemsis still in beta
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
some of these images are copyright protected by their respective ownersCredits
Angel Tears fontby Billy Argel
Sun Fizz Sprite Commercialby Lee Garfinkel, c1995
Vitruvian Homorby Matt Groening
Russellfrom UP! by Pixar
GTD: The Workflow Mapby XPLANE
Scott Belskyfrom Behance by Scott Belsky
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
some of these images are copyright protected by their respective ownersCredits
Gravitonby Jan-Henrik Andersen, 2005
William Blake 1809 portrait by Thomas Phillips
Ouroborosby Theodoros Pelecanos, 1478
Garfield Minus Garfieldby Dan Walsh (with Jim Davis’ blessing)
Garfield83-10-19 by Jim Davis
Portrait of Malcolm Gladwell for TIMEby Bill Wadman
theCreativeMethod
and systems The Creative Method & Systems v2 JasonTheodor.com
Stay in TouchI'd love to hear your feedback and ideas
[email protected]@jted