Stuff.co.nz Advertising Creative...
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Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected] Stuff.co.nz Advertising Creative Specifications All creatives must be e-mailed to [email protected] with the Client Reference Code included in either the subject line or body of the e-mail. Any creative sent without a Client Reference Code will be returned to the sender. The Client Reference Code will be issued to you by Fairfax Digital upon signing the I.O. (Insertion Order). Half Page Ad Skyscraper Banner Medium Rectangle Text Link Multi Link 300x600 pixels Maximum 40KB 160x600 pixels Maximum 40KB 760x120 pixels Maximum 40KB 300x250 pixels Maximum 40KB 250 pixels or approx. 35 characters (incld. Spaces) Image plus text. Image 70x44 pixels – static only, 2KB max. Text 185 pixels or approx. 30 characters per line. (Max three lines) Accepted Data Formats Include: • GIF • JPG • SWF (must have a backup GIF or JPG) • HTML • Third Party Redirect Tags (please supply IFRAME tags). The physical .swf and back-up creative must be sent with the Third Party Redirect Tag. HTML: • HTML including any inline JavaScript must not exceed 4KB in size. • External JavaScript files referenced from HTML creative must not exceed 6KB in size. Stuff.co.nz will need to be informed of any links to external servers. • Acceptance of HTML creative containing JavaScript is at the discretion of Fairfax Digital on a case by case basis. • The use of JavaScript is limited to interaction only with elements inside the advert HTML supplied. • If the HTML creative submits data using a form to a server side script then the form will need to use the GET method. Flash Creatives: • If supplying a Flash creative you must also supply a backup GIF or JPG. • Ads should be designed for Flash Player 8 or less. • Embedded URLS are to be avoided where possible as no click-through data will be recorded. A “clickTAG” must be used instead (See clickTAG specifications). • Ads must not exceed 18fps. • For more information on best practices for advertising with Flash visit: http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html Eyeblaster: • All Eyeblaster material must be loaded into our “Stuff NZ” Eyeblaster account. • Campaign/flight dates must be set up in Eyeblaster to start at least one day prior and end one day later than the campaign is due to run. The adverts will not be publically viewed in these extra days but are required a) so the trafficker can test the ad and b) to ensure potential timing issues with Eyeblaster do not affect the flight. • For Eyeblaster queries or support, please phone: +61 (02) 9698 3677 http://www.eyeblaster.com • For Eyeblaster Rich Media Best Practice Guides, visit: http://www.eyeblaster.com/dontwasteit/eyeblasterdontwasteit.htm Polite Banners: • Described by Eyeblaster as “a Macromedia Flash enabled banner ad that uses polite, sequential downloading and proprietary compression technology to allow for extra large file sizes.” • File size: 40KB initially then up to 1MB for Video Units. 40KB initially then up to 80KB for Expandable/Retractable units. 80KB initially then up to 160KB for Floating Layer units. Expandables: • Expandables must automatically close on roll off and include a close box. Expanding Top Banner 760x120 pixels can expand to 760x360 when expanded. Expanding Medium Rectangle 300x250 pixels, which must expand to the left and down to 600x350 when expanded. Expanding Half Page 300x600 pixels, which must expand to the left and be 600x600 when expanded. Floating Layers: • A 5 second, moving, floating layer DHTML creative can be automatically activated within the specified area of the Stuff homepage and index pages. • As a DHTML creative the floating layer can only be served via a third party e.g. Eyeblaster, Doubleclick etc… • The floating layer must not exceed 500x500 pixels. The size of DHTML objects should be such that it remains inside the 500x500 area. • The floating layer must be fully opaque and square in shape. • The 500x500 floating layer must close after the DHTML activity has stopped and return to its standard creative size e.g. 160x600, 300x250, or 300x600. • A prominent “close” button must also be included in the top right hand corner throughout so the user can cease the animation at will. • Floating layer placements cannot have multiple creative in rotation. General Guidelines: • All advertising must conform to Fairfax Digital’s Terms and Conditions . • Creatives must not be sent in two parts e.g. text for a textlink in one e-mail and the clickthrough URL in another. The creative must be received whole in one e-mail. • There is a limit of four rotating creatives per ad placement. • Any special flight instructions must be included with the creative. • All creatives must clickthrough to a new window. • Creatives must not contain strobing affects. • Ads should be designed with performance on older computers in mind. • Only static creatives (.jpg or .gif) are accepted for Newsletters. Rich Media is not compatible with all e-mail programs. • Any additional 3 rd party costs are to be absorbed by the advertiser. • Rich Media ads must not hide the mouse cursor. • Ads with audio properties must be user initiated and have an obvious play/stop and mute function. • Ads with video properties must have an obvious play/stop and mute function.
Transcript of Stuff.co.nz Advertising Creative...
Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected]
Stuff.co.nz Advertising Creative Specifications All creatives must be e-mailed to [email protected] with the Client Reference Code included in either the subject line or body of the e-mail. Any creative sent without a Client Reference Code will be returned to the sender. The Client Reference Code will be issued to you by Fairfax Digital upon signing the I.O. (Insertion Order).
Half Page Ad Skyscraper Banner Medium Rectangle Text Link Multi Link 300x600 pixels Maximum 40KB
160x600 pixels Maximum 40KB
760x120 pixels Maximum 40KB
300x250 pixels Maximum 40KB
250 pixels or approx. 35 characters (incld. Spaces)
Image plus text. Image 70x44 pixels – static only, 2KB max. Text 185 pixels or approx. 30 characters per line. (Max three lines)
Accepted Data Formats Include:
• GIF • JPG • SWF (must have a backup GIF or JPG) • HTML • Third Party Redirect Tags (please supply IFRAME tags). The physical .swf and back-up creative must be sent with the Third Party Redirect Tag.
HTML:
• HTML including any inline JavaScript must not exceed 4KB in size. • External JavaScript files referenced from HTML creative must not exceed 6KB in size. Stuff.co.nz will need to be informed of any links to external servers. • Acceptance of HTML creative containing JavaScript is at the discretion of Fairfax Digital on a case by case basis. • The use of JavaScript is limited to interaction only with elements inside the advert HTML supplied. • If the HTML creative submits data using a form to a server side script then the form will need to use the GET method.
Flash Creatives:
• If supplying a Flash creative you must also supply a backup GIF or JPG. • Ads should be designed for Flash Player 8 or less. • Embedded URLS are to be avoided where possible as no click-through data will be recorded. A “clickTAG” must be used instead (See clickTAG specifications). • Ads must not exceed 18fps. • For more information on best practices for advertising with Flash visit: http://www.adobe.com/devnet/flash/articles/flash8_bestpractices_10.html
Eyeblaster:
• All Eyeblaster material must be loaded into our “Stuff NZ” Eyeblaster account. • Campaign/flight dates must be set up in Eyeblaster to start at least one day prior and end one day later than the campaign is due to run. The adverts will not be
publically viewed in these extra days but are required a) so the trafficker can test the ad and b) to ensure potential timing issues with Eyeblaster do not affect the flight.
• For Eyeblaster queries or support, please phone: +61 (02) 9698 3677 http://www.eyeblaster.com • For Eyeblaster Rich Media Best Practice Guides, visit: http://www.eyeblaster.com/dontwasteit/eyeblasterdontwasteit.htm
Polite Banners: • Described by Eyeblaster as “a Macromedia Flash enabled banner ad that uses polite, sequential downloading and proprietary compression technology to allow for
extra large file sizes.” • File size: 40KB initially then up to 1MB for Video Units. 40KB initially then up to 80KB for Expandable/Retractable units. 80KB initially then up to 160KB for Floating
Layer units. Expandables:
• Expandables must automatically close on roll off and include a close box.
Expanding Top Banner
760x120 pixels can expand to 760x360 when expanded.
Expanding Medium Rectangle
300x250 pixels, which must expand to the left and down to 600x350 when expanded.
Expanding Half Page
300x600 pixels, which must expand to the left and be 600x600 when expanded.
Floating Layers:
• A 5 second, moving, floating layer DHTML creative can be automatically activated within the specified area of the Stuff homepage and index pages. • As a DHTML creative the floating layer can only be served via a third party e.g. Eyeblaster, Doubleclick etc… • The floating layer must not exceed 500x500 pixels. The size of DHTML objects should be such that it remains inside the 500x500 area. • The floating layer must be fully opaque and square in shape. • The 500x500 floating layer must close after the DHTML activity has stopped and return to its standard creative size e.g. 160x600, 300x250, or 300x600. • A prominent “close” button must also be included in the top right hand corner throughout so the user can cease the animation at will. • Floating layer placements cannot have multiple creative in rotation.
General Guidelines: • All advertising must conform to Fairfax Digital’s Terms and Conditions. • Creatives must not be sent in two parts e.g. text for a textlink in one e-mail and the clickthrough URL in another. The creative must be received whole in one e-mail. • There is a limit of four rotating creatives per ad placement. • Any special flight instructions must be included with the creative. • All creatives must clickthrough to a new window. • Creatives must not contain strobing affects. • Ads should be designed with performance on older computers in mind. • Only static creatives (.jpg or .gif) are accepted for Newsletters. Rich Media is not compatible with all e-mail programs. • Any additional 3rd party costs are to be absorbed by the advertiser. • Rich Media ads must not hide the mouse cursor. • Ads with audio properties must be user initiated and have an obvious play/stop and mute function. • Ads with video properties must have an obvious play/stop and mute function.
Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected]
• Video animation should not exceed 30 seconds. • Audio and video ads should not continually loop. Instead, the user should be able to select additional loops by initiating the play button. • If a Rich Media ad is responsible for technical problems (e.g. if it interferes with the functionality of the site), we reserve the right to immediately suspend the
campaign until the problem is resolved. • Advertisements cannot mislead the user. E.g. Fairfax Digital will not accept advertisements that look or act like Windows dialogue boxes or error messages. • Advertisements cannot look like Fairfax Digital content. Creatives must either have a one-pixel wide border. • Fairfax Digital reserves the right to reject creatives that require a high percentage CPU resources (i.e. resulting in a CPU spike). • Fairfax Digital reserves the right to final approval of all ads.
Ad Serving:
• All standard creative material must be delivered to [email protected] no later than Tuesday 5pm the week before launch. For Rich Media, Monday 9am the week before launch.
• Creative change-outs will be actioned within 24 hours upon receipt of the new version. • Atlas Admanager (http://www.atlassolutions.com) is the ad serving software utilised on all our sites. This software records all live campaign data. Data recorded by
an unapproved third party i.e. Google Analytics, is not considered an accurate reflection of campaign results.
Ad Locations Half Page Ad
Skyscraper Ad
Banner
Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected]
Medium Rectangle
Text Link/Multi Link
Multi links
Text links
Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected]
Magazine Sites & Newsletters Advertising Creative Specifications
Site Top Banner Skyscraper Other Newsletter
(All newsletter images must be static)
NZ House and Garden
760x120 40KB *excld. homepage
160x600 40KB
• Monthly insertion • Advertorial: Image 90x68 pixels 3KB & 50 words • Banner: 468x60 pixels 15KB
Cuisine 468x120 40KB
160x600 40KB
Site Button 150x90 Pixels 40KB
• Bi-Weekly insertion • Advertorial: Image 65x65 pixels 3KB & 100 words• Skyscraper: 160x600 pixels 15KB
NZ Gardener N/A N/A N/A • Weekly insertion • Advertorial: Image 90x68 pixels 3KB & 50 words • Skyscraper: 160x600 pixels 15KB • Banner: 468x60 pixels 15KB
Sponsorship Logos Advertising Creative Specifications *No Flash or Rich Media Site
Stuff and Rugby Heaven Section sponsorship 135x45 Pixels 5KB, .gif or .jpg
Business Day Section sponsorship 135x45 Pixels 5KB, .gif or .jpg
Homepage Table Sponsorship: Indices/ Top Movers/ Currency 42x60 Pixels 2KB, .gif or jpg
NZX Section sponsorship 135x45 Pixels 5KB, .gif or .jpg
Stock Search Bar Sponsorship 88x31 Pixels 3KB, .gif or .jpg
Kate Morris Ad Trafficker Phone +64 04 496 9849 [email protected]
ClickTAG Specifications (Tracking Advertisements in Flash) Standard clickTAG Code The destination URL should not be embedded in the Flash file; instead the variable clickTAG should be referenced. We will assign the destination URL to this variable, allowing us to track clicks on the advertisement. Create a button or movie clip on the top layer with myButton_btn as the instance name (not to be confused with the symbol name). Add the standard clickTAG code to Frame 1 of the Timeline.
myButton_btn.onRelease = function() { if ((_root.clickTAG.substr(0, 5) == "http:") || (_root.clickTAG.substr(0, 6) == "https:")) { getURL(_root.clickTAG, "_blank"); } };
Universal clickTAG Code
The clickTAG variable is case-sensitive and other publishers may use the alternative clickTag. Agencies creating advertisements to run with several publishers may wish to use the universal clickTAG code. This does not distinguish between clickTAG and clickTag, and should work across all major sites.
myButton_btn.onRelease = function() { if (_root.clickTAG == undefined) { for (var prop in _root) { if (prop.toLowerCase() == "clicktag") { _root.clickTAG = _root[prop]; } } } if ((_root.clickTAG.substr(0, 5) == "http:") || (_root.clickTAG.substr(0, 6) == "https:")) { getURL(_root.clickTAG, "_blank"); } };
Multiple Click-Through URLs
If the advertisement has several buttons that click-through to different URLs, then a unique identifier (e.g. +”?first”, +”?second”) must be added to the clickTAG code. This should be appended to the clickTAG parameter of the getURL function. Fairfax Digital must be informed of advertisements that use this approach.
if ((_root.clickTAG.substr(0, 5) == "http:") || (_root.clickTAG.substr(0, 6) == "https:")) { getURL(_root.clickTAG+"?first", "_blank"); }
