Building Your Personal Brand Online

About Me:

• Kia Howey• Brightsmith Creative• Online Content,

branding, design, social media

• Product development, Print and web

Branding 101

• What is a Personal Brand ?

• Why it is important?

• Building your brand.

What is a Personal Brand?

• Branding defined: A brand is the identity of a specific product, service, or business[1][page needed]. A brand can take many forms, including a name, sign, symbol, or slogan.

Brands

What is a Personal Brand?

What is a Personal Brand?

• Your story.

• What you do.

• What makes you different, unique.

Why is it important?

• Looking for a job.

• Position yourself as an expert.

• Network/Customers.

• Stand Out.

• The new standard.

Three Steps:

• Discover Your Brand

• Create

• Monitor

Discover Your Brand

• What are you about?

• What makes you unique?

• What do you want people to know about you?

• What about you personally do you want to share with others?

Create Your Brand

• Ask critical questions

• Craft a compelling statement

• Variations and uses

• Get Help

Get Found/Monitor

• Google

• Your Own Website

• Register your URL

• Social Media

Your Website/ Blog

• About You

• Contact

• Resume or highlights

• Portfolio

• Testimonials

LinkedIn

• Craft your statement

• Get Recommendations

• Grow your network

• Get Involved

Social Media

• 44% of Employees look at Facebook Pages (Miami Herald 08)

• Facebook, Twitter

• Industry Specific

Get Noticed

• Start a blog

• Write for your company or others

• Be where you want to be

Extending Your Brand

• Business Cards

• Resume

• CD/Online Portfolio

• Cover Letter

Stand Out

• Videos

• Professional Headshot

• Testimonials

Considerations

• Reinvention

• Negative information

• You may change jobs, careers but you will always be you.

Privacy

• Facebook Settings

• Current employer?

• Monitor

• Resumes Online?

Resources

• Visualcv.com

• Wordpress, Blogger

• www.brightsmith.com

Contact

Brightsmithcreative.com

888.202.1846

kia@brightsmithcreative.com

Twitter: bright_smith