Creating a Powerful Personal Brand
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Transcript of Creating a Powerful Personal Brand
![Page 1: Creating a Powerful Personal Brand](https://reader036.fdocuments.us/reader036/viewer/2022062513/554cf717b4c90513118b5115/html5/thumbnails/1.jpg)
CAPTURE THE MINDSHARE AND THE MARKET SHARE WILL FOLLOW
Creating a Powerful Personal Brand
www.LibbyGill.com
![Page 2: Creating a Powerful Personal Brand](https://reader036.fdocuments.us/reader036/viewer/2022062513/554cf717b4c90513118b5115/html5/thumbnails/2.jpg)
A brand is the promise of authentic value expressed across multiple platforms.
A “Mindshare Brand” is one that consistently over-delivers on that promise.
What Is a Brand?
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Why Do We Need a Brand?
Your brand is a digital legacy in the making. If you don’t define your brand, the world will simply assign you one.
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• Deliver consistent value
• Create loyalty
• Motivate others to act
• Connect emotionally
• Confirm credibility
Powerful Personal Brands…
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Confirm Your Expert Status
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Connect Emotionally
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• Captures heads & hearts• Is meaningful & memorable• Delivers massive value
Craft a “Sticky” MessageThat Consistently…
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[email protected] Twitter @LibbyGill Facebook “Meet Libby Gill”
“Be yourself. Everyone else is taken.”
- Oscar Wilde