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Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand
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Transcript of Leveraging LinkedIn Creating a Powerful Profile that Maximizes your Presence and Personal Brand
Leveraging LinkedIn Creating a Powerful Profile that Maximizes
your Presence and Personal BrandMaggie Tomas
April 2013
AgendaWhat LinkedIn Is and Isn’t
Profile Set Up
Profile “hits”
Profile “brand”
Profile Accounts and Settings
Interaction
Introduction
History
2003: 81,ooo
users. 2012: 147,000,000
users
Executives from all
Fortune 500 companies present on LinkedIn
Finance industry has
the 2nd largest
concentration of users at 12.4%
39% of users are manager,
director, or VP level
Demographics
Ages 18-24 Ages 25-34 Ages 35-54 Ages 54 +0.00%5.00%
10.00%15.00%20.00%25.00%30.00%35.00%40.00%
Series 1
More fun factsLinkedIn users are your ideal
clients
80% have a college/post
college degree
Average income is $100K+,
average portfolio $250K+
Let’s work on Profiles
LinkedIn Profile
Look at:• Branding• Vision• Tagline• Photo• Publications
5 Tips to Creating a Great Profile
Honesty
Complete
Heavily Branded
Searchable
Recommendations
Branding
Before you start
• Spend time thinking about your brand.• Who is your target audience?• What do you want to say?• What is the first impression you want to leave?• Spend just as much time on this as your resume
Setting up your profile
Editing your Profile
Name and PhotoFull Name
No initials
Not the place for company titles
Needed for customer support from LinkedIn
99% of users show full name
Professional Photo-Alone
Headline
“Finan
cial
Analyst”
“Experienced
Sr. Financial
Advisor”
“Financial Industry Leader”
Summary Section
This is your
personal statement
Tagline: One
sentence that sums
you up
KeywordsKey
accomplish-ments
Experience Section
Write enough information to support the headline
Make someone want to contact you
Not a resume (less text)
Another example
LinkedIn Profile What works? What doesn’t work?
TipsKeywords in your headline optimize SEO
LinkedIn is standardized: find a way to stand out
Vanity URL
Groups that match your brand
Interests
Websites if applicable
Account and Settings
Finally
Fastest growing site but there is no point in engaging if you don’t do it
right