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Creating Killer Content
Presented by: Casie Gillette
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KILLERWHAT IS
CONTENT?
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GIVES YOUR AUDIENCE WHAT THEY ARE LOOKING FOR
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ENTERTAINS YOUR AUDIENCE
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ENGAGES YOUR AUDIENCE
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MAKES THEM LIKE YOU
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MOVES THEM THROUGH THEBUYER JOURNEY
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THEY TAKE ACTION
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And there’s a ton of shit content out there.
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LOVE YOUR DATA
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TOP PAGES
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TOP PAGES
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TOP PAGES
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TOP PAGES
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TOP REFERRAL PAGES
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TOP LINKED CONTENT
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TOP SHARED CONTENT
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TOP SHARED CONTENT
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TOP SHARED CONTENT
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CONTENT TOPICS
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TOPIC TRENDS
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ORGANIC VISIBILITY
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WHO ARE YOUR SUBSCRIBERS
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YOU GET THE POINT.
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KNOW THE COMPETITION
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KNOW THE AUDIENCE
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FIND QUESTIONS
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FIND QUESTIONS
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FIND QUESTIONS
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FIND INFLUENCERS
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FIND INFLUENCERS
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FIND INFLUENCERS
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FIND INFLUENCERS
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GOOD CONTENT IS THE STUFF OF LOVE AFFAIRS.
~ Tom Webster, Edison Research
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• Director of Online Marketing at KoMarketing, a B2B Digital Marketing firm in Boston, MA.
• In the online marketing industry for over 10 years, working on both the agency side and in-house.
• Responsible for developing and implementing strategies for both small businesses and Fortune 500 companies.
• Connect with me on Twitter @casieg.
ABOUT ME: