1. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .NOCOMPETITION! CREATING A UNIQUE SELLING PROPOSITION www.yourmarketingcoachonline.com..

2. Hi, my name is Misty (: Im a Marketing Coach Founder of Marketing 101 and Your Marketing Coach My formal education is in Marketing and Graphic Communications and over 16 years of sales experience. I empower small business owners to take control of their business growth by showing them how to inexpensively, yet effectively market their business. 3. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .MARKETING 101 Fundamentals of Marketingwww.yourmarketingcoachonline.com.. 4. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .WHAT WE ARE GOING TO COVER TODAY1. 2. 3..What is a Unique Selling Proposition? Ideas for creating one for your business How to bring it fourth in your marketingwww.yourmarketingcoachonline.com. 5. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .WHAT IS A USP?? Something that gets your audience to choose you over your competitionwww.yourmarketingcoachonline.com.. 6. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .MOST SAY... Our Customer Service Our Quality Our Education We are the Bestwww.yourmarketingcoachonline.com.. 7. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .GET NOTICED... By saying something your targeted audience wants to hear!www.yourmarketingcoachonline.com.. 8. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .WHAT YOUR AUDIENCE CARES ABOUT... 1. 2. 3. 4.What are you trying to sell me? How much does it cost? Why should I believe you? What's in it for me?www.yourmarketingcoachonline.com.. 9. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .We GUARANTEE Fresh hot pizza, delivered in 30 minutes or less or its FREE!www.yourmarketingcoachonline.com.. 10. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .Where it absolutely, positively has to be there overnightTodays Fed Ex: The World On Timewww.yourmarketingcoachonline.com.. 11. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - ...Powered by Service A customer service company that happens to sell shoes - Jon Wolskewww.yourmarketingcoachonline.com 12. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .DEVELOPING YOUR USP... Know your customer! Understand that your product may not be unique But HOW you deliver it can be!www.yourmarketingcoachonline.com.. 13. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .PROBLEM DRIVEN USP... What are 3 problems of your target market?www.yourmarketingcoachonline.com.. 14. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .BENEFIT DRIVEN USP... What are 3 benefits of using your product or service?www.yourmarketingcoachonline.com.. 15. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .ADVICE... Keep it clear, simple and to the point!www.yourmarketingcoachonline.com.. 16. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - ..HOW DO YOU SHOW YOUR USP? Tagline Its in your core values Its in your mission Its in your service Its in your why BOTTOM LINE: Its WHO YOU AREwhat you want to be known for!www.yourmarketingcoachonline.com. 17. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .LOOK FOR WAYS TO BE OTT!!! EXAMPLES: Vending Service Car Sales Service Reminders Special Events Free Classes Free Service Unique Gifts Deliver Unadvertised Surprises Deliver OTT Customer Service Deliver OTT Gifts & Giveawayswww.yourmarketingcoachonline.com.. 18. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .ELIMINATE RISK EXAMPLES: Money Back Guarantees Payment Plans Try For Free Only Pay if you Get Results! Offer Loss Leaders First Ones Freewww.yourmarketingcoachonline.com.. 19. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .WHAT WE COVERED TODAY1. 2. 3..What a Unique Selling Proposition is Ideas for creating one for your business How to bring it fourth in your marketingwww.yourmarketingcoachonline.com. 20. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .QUESTIONSwww.yourmarketingcoachonline.com.. 21. - - - - - - - - - - - - - - - - - - - - - - - - - - -- - - UNIQUE SELLING PROPOSITION - - - - - - - - - - - - - - - - - - - - - - - - - - .ACTION STEPS 1. 2.Develop your own USP Sign up for my next Webinar www.yourmarketingcoachonline.com..