Construct Unique Value Proposition

7/31/2019 Construct Unique Value Proposition

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HOUSEKEEPING ITEMS

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ITS NOT ABOUT YOU

Constructing Your

Unique Value PropositionTo Connect with Top Decision Makers

Using the WIFT Principal

(Whats In it For Them)

EQ Ventures, LLC

Strategic Communications and Executive Coaching Services

Leading to Increased Demand for Top-Performing Business Leaders


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Unique Value Proposition

Its not where youve been

Its not EVEN what youve done

Or how great you are

Its not about YOU at all

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What Its NOT


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A Compelling Construct

That Effectively Presents, Conveys and Illustrates

Your Highest Best Use

Your Intrinsic Value

To Your Specific Targets

That Harbor Critical Needs and Demands

That YOU are Uniquely Positioned to Address

Defined


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Its how you stand out . . . but more importantly

Its the foundation from which you define and

establish your positioning, ranking and intrinsic

value within the marketplaces you engage

Its the platform from which you build-out yourbrand persona . . . and establish and expand your

reputation

Its your content and image bank from which you

develop your resumes, your talking points, your

power-points . . . your story . . . your pitch

Its the central factor establishing your asset value

to your targets

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Why YouShouldCare


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How it Impacts Your RESUME

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The BEFORE Picture

What NOT to do . . . the Its all about ME Approach:

SUMMARY OF QUALIFICATIONS

A successful executive who has consistently delivered industry-leading

operations in support of enterprise growth and profit. Key competencies

include the ability to analyze and coordinate complex business scenarios in

support of corporate strategies while working collaboratively and cross-

functionally to insure an optimal execution of plans. Key experience

includes all facets of General Management with a special expertise in

Supply Chain, Operations and Distribution/Logistics.


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Another BEFORE Picture

What NOT to do . . . the Its all about ME Approach:

I am a successful tech savvy, communication, research oriented marketing

and sales executive who blends disciplines with entrepreneurial spirit todrive innovation, strategic focus, accountability and ROI. I have extensive

B2C, B2B and DR experience across blue chip marketers and startups in

categories including, financial, automotive, retail, packed goods,

entertainment, travel and healthcare. I bring critical thinking, adaptability

and connectivity to identify market opportunities that leverage todaysdiffused and highly competitive marketplace with emerging social and

behavioral shifts that drive success.


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Another AFTER Picture

What TO do...the Whats in it for THEM (WIFT) Approach:

Chief Performance Officer

Maximum Return on Vision

A high-performance business leader with a proven capability for turning

promising companies founded on true genius for which applications are

promising and plentiful into smart companies top-performing, business-

expansion operations.


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One more BEFORE Picture

SENIOR MANAGEMENT EXECUTIVE

I am seeking to lead a $25 to $250M a private or private equity owned Building

Products or Consumer Durables company ~ MBA ~ MA, Management

Dynamic, results-charged 20+ year career reflects an outstanding record of

management performance and consistent achievements in enhancing corporate and

shareholder value. High energy and effective communicator with customers,

shareholders and employees. Exceptional ability to build strong teams, develop staff,

improve productivity and manage diverse workforces that deliver results. Careerhighlights:


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One more AFTER Picture

Restoring Undervalued Family Business Assets

To Financial Health and Heightened States of Deal Readiness

Expert in turning under-valued, under-performing family business and related assets

that typically drag portfolio performance down into top-performing, value-creating,deal-ready holdings. Known for developing and orchestrating the most

comprehensive, end-to-end rescue-recovery-transformation solution campaigns in

the industry, securing conditions leading to best prospects for long term asset value

creation for these holdings. Pioneer and industry authority behind the practice of

Mass-Customization, comprehensive digital system upgrades across these

organizations, particularly for manufacturing-based companies with regional orspecialized footprints that require smart pathways from their current constraints to full

integration into the global supply resource chain in order to stay or to become

competitive in this rapid-change world.


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Targets Defined...and Justified (Strategic Selection Criteria)

What Does Success Look Like...to THEM?

Whats Stopping Them from Achieving Success TODAY?Whats standing in their way? What frustrates them?

Wheres the pain? Whats are their challenges? What do

they NEED?

If they had what they NEEDED...WHAT WOULD CHANGE

for THEM?

What do they REALLY need?

What do you bring? What is your highest/best use?

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How WeDo It

Constructing the Unique Value Proposition Fromthe Vantage-Point of the Other


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CONTACT US:

EQ Ventures LLC

2848 E. Foothill Blvd.Pasadena, CA 91107

Mark Alexander/Jim Spence

888.300.7224

[email protected]

Construct Unique Value Proposition

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