A Unique Vodka Proposition

Mission Statement

Precious Vodka aims to differentiate itself as the most unique vodka proposition in the spirits market by the following criteria; Uniqueness in terms of retail shelf and bar presence To be the most luxurious vodka in the world Taste and quality of the spirit General consumer experience both retail and

bar/club

Product Value Statement Precious Vodka represents the most innovative

Vodka in terms of; Bottle design

Internationally patented diamond bottle design A vodka bottle design that truely reflects the quality of the

spirit Box packaging

High quality box packaging that displays the bottle in a way that is akin to how jewelry is presented

Product Description The Vodka – Ultra Premium

6 times distilled from Grain Triple charcoal filtered Natural spring water

The bottle and packaging Unique diamond shaped bottle Luxury box packaging to enhance retail presence

The stones Fully certifiable gem stone included with each luxury

bottle; Sapphire, Ruby, Emerald, Topaz, or Peridot

Design Brief

To design a bottle and box packaging that is truely; Unique Eye-catching & Attractive Luxurious Innovative in design To display the included gem stone that comes with the

product

Distribution Channels

Retail/Bottle shop/Duty Free Luxury box packaging enhances retail visual

presence Bars/Clubs/Restaurant

Gastromony line competitively prices to compete with established brands

Product Lines

Luxury Bottles Internationally Patented Diamond Bottle 700ml & 750ml Real Gem Stones:

Sapphire, Ruby, Emerald, Topaz, Peridot Gastronomy Bottles

Standard 1L bottles

Competitive Landscape

Who are the major players in the market Belvedere Grey Goose Ciroc

Analyse current packaging trends in the vodka market What is the competition doing in terms of;

Bottle design

Competitive Analysis

Belvedere Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka

Grey Goose Standard bottle Highly creative artwork Faux frosted exterior Ultra Premium Vodka

Ciroc Unique tall bottle design Colour tinting Ultra Premium Vodka

Final Bottle Design

Box Packaging Design

Awards & Achievements

Silver Medal Winner 2011 The San Francisco World Spirits Competition Courchevel Fashion Week 2011 Precious Vodka chosen as the exclusive vodka for all

official events, fashion shows, degustations.

Conclusion

The diamond shaped bottle coupled with the new luxury box packaging makes Precious Vodka the most innovated, contemporary, and conceptually different example of a product’s design and packaging.