Preface

Creating and Presenting Strategic Plans

Part Content

Part 1 How to Create a Strategic Plan

Part 2 How to Implement a Strategic plan

Part 3 How to Present a Strategic Plan

Part 4 How to Obtain and Tailor the Slides

The Overall structure

Part Content Rationale Order

Introduction

The Skeleton Strategic

Plan and a completed

Strategic Plan

Blank template which can be

completed to create a tailored

strategic plan

Skip read and return

later

Section ABackground and

Executive SummaryBackground and summary Last item

Section B1The Overall Strategic

PlanThe Strategic Plan for the overall firm

Part complete and

return later

Section B2The Detailed Strategic

Plan

Detailed information at the product

market levelelComplete

Section B2 Defining the businessIn what business is your firm: today

and in the futureComplete

Section B2Product Market

Portolio

The balance of your business: today

and in the futureComplete

Section B2The Strategy

Compass

Rationale behind large parts of the

strategic planAbsorb

Section B2 Markets AddressedDeciding which markets should be

pursued.Complete

Section B2 Competitive Position Assessing your competitive position Complete

Section B2 LeadershipAssessing the quality of your

leadershipComplete

Section B2 Asset Utilization How well is your firm using its assets Complete

Section B3Overall Forecasts and

Risk Commentary

Forecasting the firm’s results and risk

commentaryComplete

Section B4 Implementation A schedule Complete

Part 1: Creating a Strategic Plan

Part 2: Presenting a Strategic Plan

Part Content

Part 1 How to Create a Strategic Plan

Part 2 How to Implement a Strategic plan

Part 3 How to Present a Strategic Plan

Part 4 How to Obtain and Tailor the Slides

How to use this book

Master the content in Part 1

Master presentation skills in Part 3

Winners

Master the content in Part 2

Obtain the slides in Part 4

The end