Corporate Wellness Programming to Maximize ROI
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Transcript of Corporate Wellness Programming to Maximize ROI
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Corporate Wellness
Programming To MaximizeReturn On Investment (ROI)
Presented by:Aida Visakay, Employee Benefit Advisor
John Buckley, Corporate Wellness Specialist
Andre Laney, Employment Law Attorney
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Introduction
Aida Visakay: AxisPointePresident and CEO of AxisPointe, a boutique employee
benefit advisory firm since 1991. A speaker and author on
Health Care Reform.
John Buckley: Health Fairs Direct
Johns Hopkins Graduate, Nationally recognized corporate
wellness speaker and author, owner of Health Fairs Direct
since 2000.
Andre Laney: Bressler, Amery & RossEmployment Law Attorney in firms Florham Park, NJOffice; counsels businesses on legal issues from
recruitment through termination.
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Why Wellness as a Business Strategy?
Reduce Medical Cost
Increase Performance
Reduce Absenteeism Increase Presenteeism
Brand Company
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Where Do Your Dollars Go?
Whatcan youcontrol?
How are yougoing to
control it? 80%
20%
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Cost of Chronic Diseases
Per Person Per Year
Depression/Stress: $3,000
High Blood Pressure: $343
Obesity: $2,500 Overweight: $401
Smoking: $1,623
Milliman and Robertson Consulting, Journal ofOccupational Medicine, Journal of Occupational and
Environmental Medicine, Journal of Occupational
Medicine, CDC
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Annual Cost of Obesity (2002)
Cost of obesity in the United States $ 117 Billion
Overweight population in the United States 35%
Obese population in the United States 31%
Obesity-related deaths in the United States 300,000
Additional drug costs for overweight patients $ 684
Number of lost workdays due to obesity 39,000,000
Number of doctor visits due to obesity 63,000,000
Percentage of cancer deaths that can be prevented through
nutrition, exercise, and weight management33%
Number of diseases with higher prevalence due to obesity 15
Sources: The Surgeon Generals Call to Action to Prevent and Decrease Overweight and Obesity, US Department of Health and Human Serviceswww-incentahealth-com.netsolads.com/LowerHealthCosts.html
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Impact of Weight on
Chronic Diseases
15% increased risk of the
following chronic diseases:
Diabetes
Heart Disease
Respiratory
Cancer
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Wellness Options by Cost & ROI
Service
Insurance Companies
In-House Health Fair
Online Wellness Portal
Flu Vaccinations
Biometric Screenings
Coaching
LeastExpensive
MostExpensive
ROI
?
?2.5
17.5
2.514.75
4.5
BestValue
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Case Studies
Using Wellness
RX renewal with a 96% loss ratio:
9.5% increase. Same carrier
negotiated to 3.5%; different
carrier negotiated to 0% increase.
Medical & RX with a loss ratio of
98% after a 2 year wellness
program we reduced claims to a56% loss ratio: recommended
partially self-insured.
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Hit a Broad Range ofPotential Issues to
Encourage Individual
Lifestyle Changes Give All Employees
Access to Wellness
Programs
Personalize WellnessPrograms Using Todays
Social Media
The Basic Goals for
Achieving Positive ROI with Wellness:
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Organize Wellness Around
Online Wellness TrackerProvide a Central Platform To Organize Your
Year-Round Wellness Activities
Includes All Employees***
Fun Interactive Wellness Challenges
Reward Positive Behavioral Changes
Encourages Avoiding Negative Behaviors
Tracking Behavioral Change (Aggregate Data)
Promotes Team Building
Educational, Coaching, HRAs, Webinars, Etc.
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Step 1
Full Service Wellness Events
Health Fairs
1. HRA/Medical Screenings -
Create Need for Change
2. Local Exhibitors Resources
Handle Issues
3. Flu Vaccinations -
Standard Protection
4. Wellness Related Promotional Items
Rewards & Incentives to Participate
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Step 2
Receive Aggregate Data from Vendor
Review Aggregate Data
from Medical Screenings:
Establish Baseline of Issues to
be Addressed and Plan Year-Round Programs for
Intervention
Option:Combine aggregate data into OnlinePortal to combine with behavioral data
already collected.
Desirable34%
Pre-Hypertension
29%
Stage 1Hypertension
29%
Stage 2Hypertension
8%
Blood Pressure Aggregate Results
Desirable
Pre-Hypertension
Stage 1 Hypertension
Stage 2 Hypertension
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Step 3
Implement Program Components
Target Programs to Address
Health Risk Factors:
Weight
Blood Pressure Blood Sugar
Cholesterol
Smoking
Lack of Exercise
Work-Life Balance
Choose programs to encouragepersonal changewith the leastamount of cost/effort on the part of the company.
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Step 4
Implement Programs & Incentives
Programs: Lectures/Workshops
Exercise Programs
Wellness Challenges (Wellness Portals)
American Heart Association Fit Friendly Company
Employee Incentives: Gift Cards
Days Off
Reduced Insurance Premium
Reduced Cost to Health Clubs
Prizes
All health and wellness activities are not
created equal from an ROI standpoint.
Careful Planning and Execution are Critical
to achieve a Positive ROI.
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STEP 5
REPEAT EVERY 4 TO 6 MONTHS
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Remember:The goal is to encourageindividual lifestyle changes. Essential
Components:
YEAR ROUND Wellness Programming Interactive Wellness Challenges
Incentive Based Activities
Address a Broad Range of Interests
Target Individual Health Risks
Bring Resources To Your Employees
Wellness programs are individualized based
on your companys culture.
Remember
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Wellness Program Legal Checklist
Part of an insurance plan or astandalone?
Who administers wellness program? Are incentives based on participation
or standards? Provides medical or non-medical
benefits?Mandatory or voluntary? Comply with applicable federal and
state law.Maintain confidentiality. Receive only aggregate data.
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Health Care Reform (PPACA)
Stay Tuned
Future of Act uncertain.
Be prepared to be compliant.
Impact on Employers
$200 million worth of grants to
small businesses for wellness
programs.
Must provide free preventive care.
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HIPAA: Privacy and Nondiscrimination
Applies only to group healthplans.
Prohibits discrimination basedon health factors.
Prohibits sharing identifiablehealth data with employer.
Penalties for violations: $100
to $1.5 million per year.
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GINA: Voluntary Disclosure Only
Prohibits acquiring, disclosing ordiscriminating based on genetic
information.
Employees can disclose genetic
information voluntarily.
EEOC suggests that employers include
Safe Harbor language on all wellness
program materials.
Violations may trigger administrativeclaims/lawsuits of discrimination.
Can subject employer to HIPAA fines.
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ERISA: Mandatory Programs
Applies to wellness
programs that provide
or pay for medical care.
Prohibits interfering
with employees rights
under employee benefit
plans.
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Other Laws To Consider
Title VII
ADEA/OWBPA
FMLA
FLSA
NLRB
Workers Compensation
Lawful off-duty conduct protections State anti-discrimination laws
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Questions??
Aida G. Visakay, CEO, CFPAxisPointe, Employee Benefit AdvisorsP: (973) 299-0022E: [email protected]
John BuckleyHealth Fairs DirectP: (732) 563-9749 x 105E:[email protected]
Andre Peart Laney, Esq.Bressler, Amery & Ross, P.C.P: (973) 245-0686E: [email protected]
Contact us for:
How to set up benefits planto maximize ROI.
How to set up a wellnessprogram to maximize yourwellness budget and achievethe greatest ROI.
For questions regardinglegal compliance.
mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]