Corporate Wellness Programming to Maximize ROI

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    Corporate Wellness

    Programming To MaximizeReturn On Investment (ROI)

    Presented by:Aida Visakay, Employee Benefit Advisor

    John Buckley, Corporate Wellness Specialist

    Andre Laney, Employment Law Attorney

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    Introduction

    Aida Visakay: AxisPointePresident and CEO of AxisPointe, a boutique employee

    benefit advisory firm since 1991. A speaker and author on

    Health Care Reform.

    John Buckley: Health Fairs Direct

    Johns Hopkins Graduate, Nationally recognized corporate

    wellness speaker and author, owner of Health Fairs Direct

    since 2000.

    Andre Laney: Bressler, Amery & RossEmployment Law Attorney in firms Florham Park, NJOffice; counsels businesses on legal issues from

    recruitment through termination.

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    Why Wellness as a Business Strategy?

    Reduce Medical Cost

    Increase Performance

    Reduce Absenteeism Increase Presenteeism

    Brand Company

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    Where Do Your Dollars Go?

    Whatcan youcontrol?

    How are yougoing to

    control it? 80%

    20%

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    Cost of Chronic Diseases

    Per Person Per Year

    Depression/Stress: $3,000

    High Blood Pressure: $343

    Obesity: $2,500 Overweight: $401

    Smoking: $1,623

    Milliman and Robertson Consulting, Journal ofOccupational Medicine, Journal of Occupational and

    Environmental Medicine, Journal of Occupational

    Medicine, CDC

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    Annual Cost of Obesity (2002)

    Cost of obesity in the United States $ 117 Billion

    Overweight population in the United States 35%

    Obese population in the United States 31%

    Obesity-related deaths in the United States 300,000

    Additional drug costs for overweight patients $ 684

    Number of lost workdays due to obesity 39,000,000

    Number of doctor visits due to obesity 63,000,000

    Percentage of cancer deaths that can be prevented through

    nutrition, exercise, and weight management33%

    Number of diseases with higher prevalence due to obesity 15

    Sources: The Surgeon Generals Call to Action to Prevent and Decrease Overweight and Obesity, US Department of Health and Human Serviceswww-incentahealth-com.netsolads.com/LowerHealthCosts.html

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    Impact of Weight on

    Chronic Diseases

    15% increased risk of the

    following chronic diseases:

    Diabetes

    Heart Disease

    Respiratory

    Cancer

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    Wellness Options by Cost & ROI

    Service

    Insurance Companies

    In-House Health Fair

    Online Wellness Portal

    Flu Vaccinations

    Biometric Screenings

    Coaching

    LeastExpensive

    MostExpensive

    ROI

    ?

    ?2.5

    17.5

    2.514.75

    4.5

    BestValue

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    Case Studies

    Using Wellness

    RX renewal with a 96% loss ratio:

    9.5% increase. Same carrier

    negotiated to 3.5%; different

    carrier negotiated to 0% increase.

    Medical & RX with a loss ratio of

    98% after a 2 year wellness

    program we reduced claims to a56% loss ratio: recommended

    partially self-insured.

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    -

    Hit a Broad Range ofPotential Issues to

    Encourage Individual

    Lifestyle Changes Give All Employees

    Access to Wellness

    Programs

    Personalize WellnessPrograms Using Todays

    Social Media

    The Basic Goals for

    Achieving Positive ROI with Wellness:

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    Organize Wellness Around

    Online Wellness TrackerProvide a Central Platform To Organize Your

    Year-Round Wellness Activities

    Includes All Employees***

    Fun Interactive Wellness Challenges

    Reward Positive Behavioral Changes

    Encourages Avoiding Negative Behaviors

    Tracking Behavioral Change (Aggregate Data)

    Promotes Team Building

    Educational, Coaching, HRAs, Webinars, Etc.

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    Step 1

    Full Service Wellness Events

    Health Fairs

    1. HRA/Medical Screenings -

    Create Need for Change

    2. Local Exhibitors Resources

    Handle Issues

    3. Flu Vaccinations -

    Standard Protection

    4. Wellness Related Promotional Items

    Rewards & Incentives to Participate

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    Step 2

    Receive Aggregate Data from Vendor

    Review Aggregate Data

    from Medical Screenings:

    Establish Baseline of Issues to

    be Addressed and Plan Year-Round Programs for

    Intervention

    Option:Combine aggregate data into OnlinePortal to combine with behavioral data

    already collected.

    Desirable34%

    Pre-Hypertension

    29%

    Stage 1Hypertension

    29%

    Stage 2Hypertension

    8%

    Blood Pressure Aggregate Results

    Desirable

    Pre-Hypertension

    Stage 1 Hypertension

    Stage 2 Hypertension

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    Step 3

    Implement Program Components

    Target Programs to Address

    Health Risk Factors:

    Weight

    Blood Pressure Blood Sugar

    Cholesterol

    Smoking

    Lack of Exercise

    Work-Life Balance

    Choose programs to encouragepersonal changewith the leastamount of cost/effort on the part of the company.

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    Step 4

    Implement Programs & Incentives

    Programs: Lectures/Workshops

    Exercise Programs

    Wellness Challenges (Wellness Portals)

    American Heart Association Fit Friendly Company

    Employee Incentives: Gift Cards

    Days Off

    Reduced Insurance Premium

    Reduced Cost to Health Clubs

    Prizes

    All health and wellness activities are not

    created equal from an ROI standpoint.

    Careful Planning and Execution are Critical

    to achieve a Positive ROI.

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    STEP 5

    REPEAT EVERY 4 TO 6 MONTHS

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    Remember:The goal is to encourageindividual lifestyle changes. Essential

    Components:

    YEAR ROUND Wellness Programming Interactive Wellness Challenges

    Incentive Based Activities

    Address a Broad Range of Interests

    Target Individual Health Risks

    Bring Resources To Your Employees

    Wellness programs are individualized based

    on your companys culture.

    Remember

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    Wellness Program Legal Checklist

    Part of an insurance plan or astandalone?

    Who administers wellness program? Are incentives based on participation

    or standards? Provides medical or non-medical

    benefits?Mandatory or voluntary? Comply with applicable federal and

    state law.Maintain confidentiality. Receive only aggregate data.

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    Health Care Reform (PPACA)

    Stay Tuned

    Future of Act uncertain.

    Be prepared to be compliant.

    Impact on Employers

    $200 million worth of grants to

    small businesses for wellness

    programs.

    Must provide free preventive care.

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    HIPAA: Privacy and Nondiscrimination

    Applies only to group healthplans.

    Prohibits discrimination basedon health factors.

    Prohibits sharing identifiablehealth data with employer.

    Penalties for violations: $100

    to $1.5 million per year.

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    GINA: Voluntary Disclosure Only

    Prohibits acquiring, disclosing ordiscriminating based on genetic

    information.

    Employees can disclose genetic

    information voluntarily.

    EEOC suggests that employers include

    Safe Harbor language on all wellness

    program materials.

    Violations may trigger administrativeclaims/lawsuits of discrimination.

    Can subject employer to HIPAA fines.

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    ERISA: Mandatory Programs

    Applies to wellness

    programs that provide

    or pay for medical care.

    Prohibits interfering

    with employees rights

    under employee benefit

    plans.

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    Other Laws To Consider

    Title VII

    ADEA/OWBPA

    FMLA

    FLSA

    NLRB

    Workers Compensation

    Lawful off-duty conduct protections State anti-discrimination laws

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    Questions??

    Aida G. Visakay, CEO, CFPAxisPointe, Employee Benefit AdvisorsP: (973) 299-0022E: [email protected]

    John BuckleyHealth Fairs DirectP: (732) 563-9749 x 105E:[email protected]

    Andre Peart Laney, Esq.Bressler, Amery & Ross, P.C.P: (973) 245-0686E: [email protected]

    Contact us for:

    How to set up benefits planto maximize ROI.

    How to set up a wellnessprogram to maximize yourwellness budget and achievethe greatest ROI.

    For questions regardinglegal compliance.

    mailto:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]:[email protected]