Maximize the ROI of your Magento marketing
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Maximize the ROI of your Magento marketing: how to get more sales with minimum efforts and budget
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Transcript of Maximize the ROI of your Magento marketing
Maximize the ROI of your Magento marketing: how to
get more sales with minimum efforts and budget
About Amasty
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Product Page as a key factor
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F-pattern page view model
You have only 10-20 sec to catch users’ attention
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F-pattern page view model
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Proper page structure
1. Place your logo at the top left of the
site and do not have the head
banner distract from that image
2. Place important content on the left
side of the page
3. Navigation bars should be across
the top (preferably) or on the left
side
4. Consider F eye movement pattern
when writing content and planning
image layout
5. First 2 paragraphs on every page
should state the most important info
6. Do not include a lot of text as users
won't read it completely
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The main requirements to product images:
• Good quality & proper size
• Multiple images showing different product features and angles
• The size must be not too heavy
Visual product presentation
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Color Swatches pro module for Magento
Visual product presentation
Use images for attribute selection
No need to specify price difference for associated products
View image details with elegant zoom and lightbox effects
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Visual product presentation
360-degree view – 10-40% conversion increase
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Beware of image traps
1 2
Be careful how you using people on images
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Product images Remember about gender differences
Summarize efforts on your target audience
Beware of image traps
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People love media – use it!
Google showing only text results After implementing media
to search results
Use:
• Images (real use examples)
• Videos (product testing)
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Write product description for real people
No cold facts No impersonal sentences
Write in the manner your target audience speak
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Fast page load
Product Page Musthaves
Full Page Cache extension for Magento:
• Decreases page load time • Caches dynamic content much faster
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Customers also view block
Product Page Musthaves
• Automatically choose related combinations
• Hide out of stock items
• Choose product view type • Items from the same
category display
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Customers also viewed extension for Magento
Product Page Musthaves
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Vivid product labels
Product Page Musthaves
• 'on sale' products • products with special price • new products • '100% natural‘ • 'environment-friendly‘ • etc.
Highlight:
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Product Labels module for Magento
Product Page Musthaves
Display labels based on category, price, status, etc.
Specify time period for display
Use variables for label messages
Set priorities for label display
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Reviews from real people + social buttons
Product Page Musthaves
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Product tests and videos
Product Page Musthaves
• Give a sense of a real product
• Allow to see products in details
• Show real product sizes
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Breadcrumbs
Product Page Musthaves
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Google rich snippets module for Magento
Product Page Musthaves
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Product Page Musthaves
Assign stock statuses to products automatically or manually
Display stock statuses based on product quantity
Custom Stock Status module for Magento
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Custom Stock Status module for Magento
Product Page Musthaves
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Coming soon + e-commerce landing pages
Product Page Musthaves
• Attract organic traffic before product lunch • Collect leads
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Landing pages module for Magento
Product Page Musthaves
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The way to a better checkout flow
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Better checkout flow
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Abandoned carts disaster
Ecommerce sites have an average cart abandonment rate from 55% to 75%.
Shopping cart abandonment can be described as: • Shoppers place an item in their cart but doesn’t enter
the checkout phase of the funnel • Shoppers begin the checkout process but don’t
complete it
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The reasons for leaving carts:
Curbing the abandonment
1. The shopper is just browsing 2. Shoppers don’t trust your site 3. The checkout process is too
complicated 4. Creating the account for
checking out is too complicated
5. Shipping period is too long, the rates are expensive
6. Visitors wanted to compare prices
7. Not ready to purchase
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Checkout tip #1
Display Clear and Progressive Process Indicator
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Checkout tip #2
Make registration optional
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Checkout tip #3
Avoid asking the same info repeatedly
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Include trust factors
Checkout tip #4
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Display the complete payment summary without any hidden costs
Checkout tip #5
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Clear shipping and return policy
Checkout tip #6
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Keep a functional ‘Back’ button
Checkout tip #7
Save customers’ data if they click this button, so there will be no need to fill them in again
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Give maximum payment options
Checkout tip #8
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Make the registration a value added process
Checkout tip #9
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Checkout tip #10 Amasty One step Checkout Magento module
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Contact information
Have any questions? Ask them here:
Twitter.com/AmastyTeam
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A/B tests are the staff of life
Be data driven and implement new features only after testing
