CSR2019

CSR

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2019An Initiative of Ministry of Corporate Affairs to recognise the excellence in CSR in India

NATIONAL CSR

AWARDS

Government of IndiaMinistry of Corporate Affairs

DRINKING WATER

AND SANITATION

The National CSR Awards, instituted by Ministry of Corporate Affairs (MCA), Government of India, are the apex recognition for CSR initiatives in India. The award seeks to infuse excellence in CSR initiatives undertaken by corporates in pursuance of Section 135 of the Companies Act 2013.

This booklet is a sectoral compilation of entries shortlisted for the National CSR Awards 2019. It provides information to various stakeholders, regarding the sectoral outcome of CSR initiatives of companies in compliance with Section 135 of the Companies Act 2013.

This award is bestowed to not only recognise the contribution of corporates towards the communities but also to appreciate the ways undertaken to make it more effective. The premier think tank on corporate functioning, the Indian Institute of Corporate Affairs (IICA) has been given the responsibility to execute the awards ceremony on behalf of MCA.

DRINKING WATER

AND SANITATION

Government of IndiaMinistry of Corporate Affairs

Water, The Core Of Human Lives

The work of more than 8 companies shortlisted for The National CSR

Awards 2019 featured here, spans from providing clean drinking water in

the rural and tribal areas to sanitation infrastructure in the slum

communities, creating awareness to drive behaviour change towards

hygiene and sanitation to impacting children’s life through WASH

programmes.

The sustainable management of water and sanitation underpins wider

efforts to end poverty and advance sustainable development. It is estimated

that poor sanitation costs India 5.2 percent of its GDP, annually. One in ten

deaths in the country is linked to poor hygiene standards.

Water, being the core of human lives has pulled attention of corporate sector

in the recent years. The corporate houses have joined hand for the effective

implementation of the schemes in the remote rural areas under their CSR

initiatives and there have been some visible changes towards the upliftment

of the society.

Index

ECGC Limited 1

HDFC Limited 2

Hindustan Copper Limited 3

ITC Limited 4

Mahanadi Coalfields Limited 5

Mahindra and Mahindra Limited 6

Mitsubishi Electric Automotive India Pvt. Limited 7

Tata Consultancy Services Limited 8

ECGC Limited

The lack of sufficient clean drinking water in the rural and tribal-dominated areas of Palghar in Maharashtra, deeply impacts the quality of lives of the local residents. ECGC has made efforts to address this grave concern through its Scitech Jaldoot initiative.

The Problem

The ImpactThe project was undertaken in eight villages with a combined population of almost 8000, mostly belonging to the tribal community. The project is managed by the Jaldoot drivers, who collect a sum of 2-5 rupees per day from every household, to meet the maintenance needs of the vehicle, as well as his own salary.

The InitiativeIn water-scarce and densely populated areas such as Palghar, the tribal population are prone to many waterborne diseases. Pregnant women and children are the worst hit, as is reflected in the health and development indicators of Palghar district. The programme provides clean safe drinking water at the doorstep in the remote tribal villages of Mokhada Taluka, Palghar, Maharashtra.

The Jaldoot rickshaw model has been extremely useful for enabling access to safe drinking water at the doorstep. Moreover, the project is self-sustained and requires limited technical support.

The provision for safe drinking water is closely interlinked with positive health outcomes including reduction of child malnutrition and waterborne diseases. It is also a means to generate income for the drivers of the Jaldoot rickshaws. The innovative Scitech Jaldoot autorickshaw has a membrane-based water filtration plant installed in it. The water is stored in stainless steel tanks with a capacity of 500 litres, and delivered at the doorstep after purification.

The Company ECGC is a premier export credit agency of Govt. of India. Established in 1957, the company provides credit insurance to exporters against non- payment risks by overseas buyers.

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DRINKINGWATER &SANITATION

HDFC Limited

The ProblemLack of toilets and related sanitation infrastructure in the slum communities under Kolhapur Municipal Corporation led to poor health outcomes and rampant open defecation. HDFC financed the implementation of the Individual Household Latrines (IHHL) scheme to construct toilets in urban slum communities.

Aligned with UN Sustainable Development Goal 6, the objective of the project is not only to build toilets but also to increase awareness in the community on the use of toilets and its benefits. The project has had a positive impact on beneficiaries, especially on women and adolescent girls. The project focussed on two activities – increasing access to improved sanitation facilities by constructing household toilets, and using effective IEC tools to drive behavioural change among the beneficiary communities.

Construction of toilets is on a cost-sharing model. The labour cost is borne by the community while the material is provided by the project. Beneficiaries understand the relevance of constructing the toilets as some of them have even taken loans to meet the cost of constructing toilets. The community participation is high as the community is sensitized on the issue from the beginning of the project.

HDFC has identified villages in more than 20 states and UTs to implement 'Individual Household Latrines (IHHL)' in urban slum communities. The project has built 1,780 household toilets for approximately 8,900 direct beneficiaries, across 2 cities and 13 slums.

The Initiative

The ImpactThe project has had significant qualitative and quantitative outcomes. Beneficiary households have perceived health improvement from the construction of the individual household toilets and realised reduction in their health expenditure. Women and adolescent girls reported benefits such as sufficient privacy and convenience to maintain menstrual hygiene. They feel more secure accessing a household toilet as compared to community toilets. The issues of sanitation have a direct impact on alleviating poverty as it helps in protecting the vulnerable communities from waterborne diseases.

HDFC Limited provides housing finance in India. It has assisted over 6.6 million families in purchasing homes over the past 42 years, operating out of 514 offices across India.

The Company

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DRINKINGWATER &SANITATION

Hindustan Copper Limited

More than 10700 beneficiaries in Ranchi and East Singhbhum districts of Jharkhand have benefitted through its CSR interventions.

The Impact

This initiative identified Ranchi and East Singhbhum districts of Jharkhand to implement its water and sanitation initiative, spread over five villages.

The project focuses on Jal Minar – a water structure – to improve access to drinking water and improve the design of toilets. While the work of the company in setting up the project is commendable and very close to national priorities, the maintenance of existing water structures is the responsibility of local people. Water users collect some minimal funds to maintain the structures.

The ProblemThe villagers of East Singhbhum district did not have access to a regular water supply and had to travel many kilometres through dense forests to get water for their needs. To alleviate this, Hindustan Copper Ltd. undertook the Jal Minar Project.

The work is worth mentioning because of the disadvantaged economic and social situation of the local population, and especially the prevalence of extremism.

The Initiative

Hindustan Copper Limited is a Miniratna CPSE and its main activities include mining of copper ore and production of refined copper as well as downstream products such as Continuous Cast Copper Wire Rods.

The Company

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ITC Limited

The Problem

The Initiative

Lack of sanitation infrastructure led to poor health outcomes in the local communities of 16 states. To counter this and add to the Swacch Bharat mission of the Government of India, ITC Ltd. launched Mission Sunehra Kal.

ITC's Sanitation programme promotes low cost toilets on a cost-sharing basis, coupled with awareness activities to drive behaviour change. The company has implemented Mission Sunehra Kal to promote areas such as waste reduction and sustainable waste management, and encourage maintenance of a healthy and hygienic living environment. There is a strong focus on IEC and putting in place systems for community managed operations and maintenance for infrastructure provided.

The sanitation programme is being implemented by 23 NGOs in 16 states and the SWM programme is being implemented by 12 NGOs across 8 states. In addition, ITC has collaborated with Panchayati Raj Institutions and Municipal Corporations to scale up its operations sustainably.

The SWM programme 'Mission Sunehra Kal' aligns with focus Area- 1 of Schedule VII, i.e. “Eradicating hunger, poverty and malnutrition, promoting health care including preventive health care, and sanitation including contribution to the Swachh Bharat Kosh set up by the Central Government for the promotion of sanitation and making available safe drinking water.”

It has led to enhancement in livelihood opportunities for waste collectors/rag-pickers and for masons. Impacting children through WASH programmes has also led to a cascade effect on their families. Most importantly, the programme has been successful in driving ownership and behaviour change among the community members and is on its way to institutional and financial sustainability.

ITC's waste recycling programme for large cities has covered 19.29 lakh households and managed 50,196 MT of dry waste from 562 wards, providing livelihood opportunities to 14,500 waste collectors. Their public health programme - Sanitation and Solid Waste Management (SWM) – is directly aligned with the national agenda of “Swachh Bharat”, by investing in infrastructure activity as well as driving behaviour change among communities. ITC's sanitation programme has been successful in constructing over 31,000 individual household toilets, 30 community toilets, and 317 school toilets across locations.

The Impact

ITC is one of India's foremost multi-business enterprises having a portfolio of businesses which include FMCG, Hotels, Paperboards & Specialty Papers, Packaging, Agricultural Business, and Information Technology (IT).

The Company

Enduring Value

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Mahanadi Coalfields Limited

The ProblemA large part of Talcher city and hundreds of villages around it were struggling with scarcity of drinking water. Mahanadi Coalfields Limited has designed various interventions to change this situation.

The Initiative

The projects in the vulnerable and ecologically sensitive coal areas of the state of Odisha have far-reaching outcomes. Piped water supply in peripheral villages, construction of toilets for boys and girls in remotely located rural schools, and medical college-cum-hospital, are significantly contributing to the national mainstreaming process.

The Impact

Their efforts to provide safe drinking water include submersible water supply through tankers in 270 peripheral villages and municipal wards, piped water supply in 56 villages and 35 peripheral villages of Talcher, water supply scheme for Brajrajnagar and a water supply and treatment plant at Burla. Swachh Vidyalaya Abhiyan and Swachhta Campaign are examples of its intervention in the field of sanitation. The company`s CSR initiatives follow a 'high investment high impact' model. Its major CSR projects include the 500-bed Mahanadi Institute of Medical Sciences and Research (MIMSR) at Talcher, and 100-bed Cardiac Care Centre at Jharsuguda, as well as healthcare programmes like 'Enabling the Disabled' which provides artificial limbs to divyang, and various other medical camps.

The Company Mahanadi Coalfields Limited (MCL) is a Miniratna CPSE which is a wholly owned subsidiary of Coal India Limited. With its headquarters at Sambalpur, it has its coal mines spread across Odisha. MCL has two subsidiaries with private companies as a joint venture.

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DRINKINGWATER &SANITATION

Mahindra and Mahindra Limited

The ProblemLack of toilets in government schools have hindered the participation of girl students. To counter this imbalance, Mahindra & Mahindra Limited (M&M) undertook the Swacch Bharat Swacch Vidyalaya (SBSV) program.

The Swacch Bharat Swacch Vidyalaya (SBSV) programme provides toilets to schools that lack proper funding and infrastructure. The Ministry of Human Resources Development allocated government schools across 11 states in India covering Andhra Pradesh, Assam, Bihar, Chhattisgarh, Jharkhand, Haryana, Gujarat, Rajasthan, Karnataka, Meghalaya, Telangana, spread across 1171 locations and 104 districts. Out of these1171 locations 25 are in tribal areas. M&M successfully built 4597 toilets spread over these locations which are used by over 2.94 lakh students and teachers every day.

They also organised 70 toilet maintenance and training programmes per year comprising of 81 hygiene awareness programmes, 23 special programmes in the areas of personal health and sanitation, 23 selective programmes for teachers, students, and parents towards the clean school initiative, 23 special programmes for adolescent girls towards MHM, and 20 special trainings for differently able children. 97% of the implemented schools are girl's schools. It has also received a letter of appreciation from the Ministry of HRD for timely completion of the project initiative.

The Initiative

The ImpactThe initiative has positively affected the enrolment ratio of girl children and helped decrease the dropout rates. The girl students expressed that the toilets built were of help to them and now they feel more comfortable staying at the school and studying. Many of the girl students at these schools are first generation learners.

Mahindra & Mahindra Limited provides innovative mobility solutions. M&M is a leader in utility vehicles and is the world's largest tractor company by volume. M&M also has presence in electric vehicles, commercial vehicles, power backup solutions, construction equipment, and two-wheelers.

The Company

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DRINKINGWATER &SANITATION

Mitsubishi Electric Automotive India Pvt. Limited

These toilets are highly impactful and cost effective. The project has helped create a clean environment. Separate toilets for females and differently-abled has been a relief for the people who use these toilets. The toilet blocks constructed by Mitsubishi have catered to 7,70,000 individuals on an annual basis at no cost. The well-maintained toilets see an average footfall of 21000 persons per month in Nehru Place and 25000 persons in Lajpat Nagar. The project has also provided job opportunities to employees who are engaged in each these toilet blocks.

The ProblemThe areas surrounding busy shopping districts in New Delhi-NCR, suffered from a lack of public toilets for the local community members and visitors. Mitsubishi undertook the construction of Namma Toilets to promote sanitation in these areas.

The InitiativeThe objective of the project is to support the Prime Minister's Clean India Mission. It was undertaken for construction of 4 public toilets - two in Delhi and one each in Manesar and Gurugram. The areas were considered keeping in view the need for public toilets given the high footfalls in that area. The toilets were constructed in commercial/industrial areas where toilets were not available or were not functional.

The Impact

People flocking the market areas were often found urinating on the roadside, thereby causing inconvenience and unhygienic conditions. It has been curtailed after the construction of these toilets. The locations are also chosen carefully – near autorickshaw/taxi stands and close to the market. Mitsubishi has dedicated an annual budget for maintenance of these toilets for next three years. The company has been working towards the achievement of Sustainable Development Goal III: Good Health and Well Being, and Goal VI: Clean Water and Sanitation.

The Company Mitsubishi Electric Automotive India Pvt. Ltd. (MEAI) is a subsidiary of Mitsubishi Electric Corporation, a Japanese multinational company headquartered in Tokyo, Japan. MEAI is engaged in the manufacturing of Automotive Electronic products that include Electronic Control Units, Electric Power Steering Motors, EPS-ECU, GMR Sensors, MCU, Starter, Alternators and many more such products.

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Tata Consultancy Services Limited

The Company Tata Consultancy Services is a Tata group company and a global leader in providing IT services, consulting and digital business solutions to large enterprises through its unique global network delivery model. It has over 394,000 employees in 46 countries with 141 solution centres across 19 countries. DRINKING

WATER &SANITATION8

¦ 1475 schools across 24 districts and 1169 villages covered.

The lack of toilets in the predominantly rural areas of Kotapadu and Vishakapatnam districts in Andhra Pradesh was hampering the dignity and daily lives of the local school going girls. Tata Consultancy Services invested in creating sanitation infrastructure across schools in the region.

The InitiativeProject 'TCS Swachh Bharat Initiative' has been implemented in Andhra Pradesh, Telengana, Bihar and Tamil Nadu. The initiative 'Swacch Bharat Swacch Vidyalaya' draws vision from 'Swacchh Bharat.'

The Problem

The project implementation was a challenging endeavour because of the challenges such as wide geographical spread in remote locations, having limited access, encroachment, staff unavailability during implementation, and geography infested with extremism. Also, there was limited or no availability of space, water and electricity in many schools. Most of them had concerns and reservations for toilet space.

The Impact

¦ Job creation for 1,475 women from rural area for cleaning activities,¦ Average reduction of absenteeism of students is 42.85% (From 7% to 3%), and¦ Student dropout percentage has reduced from 3 to 0.22

TCS allocated a budget of 100 crores for this initiative, that was utilized solely to build dedicated toilets for girl students in the schools allocated across the selected states. They adopted innovative measures such as use of FRP and steel to ensure regular cleaning and sustainability, extensive use of informative material in the form of badges, posters, and competitions to inculcate behaviour change. Through this programme, TCS demonstrated its commitment to ensuring the safety, dignity and equality of girl students.

NOTES

NOTES

Edited and Designed by E: director@aspiringm.com

For and on behalf of

Indian Institute of Corporate AffairsMinistry of Corporate Affairs, Government of India

CSR2019

CSR

CORPORATE

SOCIAL

TRUS

TEES

HIP

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PO

NS

IBIL

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SOCIALRESPONSIBILITY

2019NATIONAL CSR

AWARDS

SecretariatIndian Institute of Corporate Affairs (Ministry of Corporate Affairs)

Plot No. 6,7,8, Sector -5, IMT Manesar, Gurugram – 122 052Tel.: 0124 – 2640016 / 27 / 33 / 41 | Email: national.csrawards@mca.gov.in