$ocial $eriou$
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$OCIAL $ERIOU$ Learn to truly grow your business through Social Media. Excerpts from the full workshop. Kim Knapp
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Trying to find your way around the world of Social Networking? Need to figure out how or if you should intertwine your personal and your professional profiles? Do you need twitface or mybook, or is it facebook and twitter? This workshop will guide you through entering into the world of purposefully social networking. Master Social Media as a Real Estate Professional. Learn how to leverage today’s latest social media technologies, such as Facebook, Twitter and Instagram. Create an online presence vital to reaching today’s hyper-connected consumers. Learn the meaning of viral, sticky and how to speak the social language. Don’t get lost in the black hole of social media. Know when to play and when to walk away. Demonstrate to consumers you use the most advanced real estate technology to provide exceptional service. Learn more about: Creating Profiles Setting Preferences Creating Friend Lists Comments, Likes and Posts- where do they show and where do they go Retweets Creating Conversations Data-mining Walls
Transcript of $ocial $eriou$
$OCIAL $ERIOU$
Learn to truly grow your business through Social Media. Excerpts from the full workshop.
Kim Knapp
RELEVANT SOCIAL MEDIA
Youtube
Yelp
Google+
Too many
my head hurts!
Chill Girl you got
this, Pick 1
It’s all good! Find your match
& you’ll find your groove!
YOUR ONLINE PRESENCE
Name
Contact information
Bio
Website
Claim url’s
Time to Get in the game
You’re at the Party
• Who do you hang out with• How do you keep track of the important
convo’s• Where are your Friends, Customers &
Peers?• Viral? Is that Good or Bad?
Friend ListsFacebook’s ListsYour List’s
Put Your Friends on a list when you
send or accept a friend
request. This will change your FB Posting
Life
Effective =Organized
• Choose who you want to see your Posts• Post to a Specific List/Friends Wall • Send in a Private Message• Chat• Facebook Email- is your email right?
Customize Your Posts
on FB or from a 3rd party site
Sta
rt a
Con
vers
atio
n
• Talk to not at
• Share
• Listen
• Like
• Engage
• On Purpose
Increase Your Connections
Mine for information
• Create Conversations
• Be a part of a Conversion
• Like, Like , Like
• Take notes for future
reference
• Respond to Good News –
on the phone, by card
Social Lingo - Etiquette
If it’s personal send a private message
Connect your PM to your email [use active rain example]
Selectively posting relevant content can prevent you from over posting
This is a public place do not do things here you would not do in public
Testimonials
Social Bios – Realtor.com
Zillow
Trulia
Survey Monkey
The BLACK Hole
Time…… Your most valuable asset
Spend it
Invest it
Waste it
Do Social Media on Purpose. Don’t
Get lost in Black hole. Your time is Valuable $.
www.realdynamciagents.com
FB.com/Realdynamicagents
Kim is a HIGH producing agent selling almost 250 million since 2001. Currently leads a small team of young tech savvy agents and speaks for various real estate companies and boards across the country
