Social Media

Recommendations & Strategy

Social Media for Business: A Brief Introduction

Some businesses have been hesitant to jump on the social media bandwagon – a bit afraid about how their customers might interact or how their competition might learn the secret to their success. Any powerful vehicle has pros and cons that must be considered before implementing them into your business plan. From that list one must then understand how to best harness that power for one’s own company and purposes. First lets examine the Pros and Cons of social media – then we’ll set forth our goals as well as some reasonable expectations.

Pros Free form of brand building/PR Encourages clients to refer you to their friends and families Allows clients to build a stronger relationship with the brand through interaction Adds additional presence on the web Links your most loyal clients Keeps you informed on what people think & how they feel about your brand Spreads news quickly

Cons Clients can use freedom of speech on your site Requires time (to plan quality posts and to post them) Requires maintenance to make sure you respond in a timely manner to clients posts

Social Media for Business: A Brief Introduction Continued

Goals Communicate sales and promotions for residential use. Create unique visits to the CWF website. In conjunction with other advertising efforts create residential sales opportunities. Create a venue to receive valuable feedback from our past and present residential clients.

Reasonable Expectations Increase facebook fans at a rate of 20 per month for the first year with weekly maintenance &

promotion. Increase twitter followers at the rate of 10 per month for the first year with weekly maintenance

and promotion. Receive 2-4 interactions per month on facebook for the first 3 months. After reaching 100 fans, with each promotion and sale you promote on your page you should see

5-8 comments on your page.

Social Media Strategies & Recommendations

Facebook

Frequency Once weekly communications

Communications Overstocked inventory New products CWF in the news CWF Racing Highlights News articles about hardwood flooring Facts about hardwood flooring Company news

Expansion/new hires Anniversaries Event participation/sponsorship

Updates Continue adding video as we make

more commercials and videos Continue adding Ads as we create new

ads Continue adding pictures of jobsites

Before, during, & after More commercial pictures needed Variety of skill Custom designed floors Etc.

Twitter

Frequency Once weekly

Communications Link to facebook

Each time you update your facebook the first 140 characters will be posted on your twitter, with a short link to the rest of your post on your facebook page

Relevancy Spend 30 min a week finding people

that are relevant for CWF to follow on twitter Example:

Products you carry News outlets that cater to

remodeling/construction*These peoples post should then

show up in your feed and they will probably follow you too! Increasing your visibility in the right markets

Social Media Recommendations

Facebook

PR & Promotions Utilize Wildfire’s Promotion application

for facebook to go viral and create PR opportunities.

Host a virtual newsroom on Facbook so guests can easily see your expertise

Twitter

Relevancy Continued Spend 30 min a week finding

discussions or posts about flooring and weigh in with your expert opinion

* The best way to get followers is to be seen and if you aren’t participating on other peoples pages you won’t get seen.

E-mail Marketing: A Brief Introduction

Everyone has e-mail now – and most business people even get their emails sent directly to their smart phones and PDA’s. E-mail is a preferred method of communication speeding up the exchange of ideas and messages. Unfortunately there is frequently a lot of clutter in inboxes these days the trick is to get through the junk mail filter and get noticed without annoying bothering or upsetting your clients. Once again we will establish the Pros and Cons and then move into goals and reasonable expectations.

Pros A convenient way to stay in touch with current clients Constant contact can build positive brand image with professional layouts Very cost effective Encourages communication from your clients directly to you in a private forum

Cons May get lost in the clutter of an inbox Unsolicited emails may bother or annoy clients

E-mail Marketing: A Brief Introduction Continued

Goals Residential

Reinforce & elaborate on information shared through social media Stay top of mind with your clients

Commercial Stay top of mind Explain new services/products Establish minimum communication

Sport Floors Stay top of mind Encourage clients to have annual service scheduled Establish minimum communication

Reasonable Expectations 10-20% of your list may unsubscribe after your first mailing if you haven’t already gotten their

permission for mass mailing 60-70% of your first mailing will be opened 20-35% of following mailings will be opened (though some people will read it from the preview panel

on outlook) 5-10% of your list will click on links you have embedded in pictures 3-6% of your list will contact you after your first mailing to comment and/or compliment your new

marketing effort Your mailing lists will grow very slowly if you are growing it correctly! (with permission from people

you already know.

E-mail Marketing: Recommendations

Recommendations Frequency

Each of the three emails should be mailed once a quarter One email once a month to keep the work load manageable

Communication Residential

New products New services Highlight existing services Remodeling/Decorating tips Short articles from partner companies Community events and activities that CWF is/will be involved in

Commercial New Products New Services Highlight existing services Case study on recently completed commercial jobs Industry news that pertains to flooring

Sport Floors Same as commercial

*After your first mailing when your list is purged if you keep your messages relevant and updated you will begin to position yourself as the expert you already are. With messages that are on point and short people will look for your emails.