Corporate Social Responsibility at the Universiteit van Amsterdam Betty de Keizer Universiteit van...
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Transcript of Corporate Social Responsibility at the Universiteit van Amsterdam Betty de Keizer Universiteit van...
Corporate Social Responsibility at the Universiteit van Amsterdam
Betty de Keizer
Universiteit van Amsterdam
HUMANE seminar, Prague 20032
Summary
1. Introduction: Triple P in universities
2. Why dealing with corporate social responsibility in universities? The vision of the Universiteit van Amsterdam
3. From environmental management to corporate social responsibility; experiences of the Universiteit van Amsterdam since about 1980.
4. Lessons learned
HUMANE seminar, Prague 20033
Introduction: Triple P
P P P
University processes
HUMANE seminar, Prague 20034
Introduction: Triple P
P1 People: 'social well-being'
P2 Planet: 'ecological quality'
P3 Profit: 'economic prosperity'
HUMANE seminar, Prague 20035
Introduction: Triple P
University processes:
- Education- Research- Administration- External relations
HUMANE seminar, Prague 20036
Triple P in universities
Table CSR
Higher Education
People Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 20037
Environmental management
Environmental management aims to diminish the impact of the company activities on the environment.
Examples of environmental management are waste management, energy management, diminishing the use of paper and using recycled paper, greening the catering etc.
HUMANE seminar, Prague 20038
Environmental management in universities
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 20039
Corporate social responsibility
'The commitment of business to contribute to sustainable economical development, working with employees and their families, the local community and society at large to improve their quality of life' (World Business Council for Sustainable development)
The motto is: "Looking after people and the environment goes hand in hand with good financial results".
HUMANE seminar, Prague 200310
corporate social responsibilityin universities
Higher Education People Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200311
Why dealing with corporate social responsibility in universities?
Universities possess the knowledge and the skills to offer solutions for problems that occur in the society.
Higher Education People Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200312
Why dealing with corporate social responsibility in universities?
2. Institutions for higher education are training the decision makers of tomorrow.
HUMANE seminar, Prague 200313
Why dealing with corporate social responsibility in universities?
Higher Education People Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200314
Corporate social responsibilityat the Universiteit van Amsterdam
In our internationally oriented society, knowledge of and insight into the various aspects of sustainable development is vital. The University of Amsterdam sees a task in educating its students to become responsible citizens who have developed a view on the role sustainable development plays in society. Conducting corporate social responsible management is one of the ways in which we set this example for our students.
HUMANE seminar, Prague 200315
From environmental management to corporate social responsibility (1)
The start: operational action programs focusing on different environmental issues, such as waste management, the use of recycled paper, effluent etc. Fragmentized approach (1970 - 1990).
Higher EducationPeople Planet Profit
Education
Research
Administration X X X X X
External relations /////////////////////////////
HUMANE seminar, Prague 200316
From environmental management to corporate social responsibility (2)
2nd phase: more cohesion and integration between the different environmental issues (1990, marked by policy plan 1994)
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations ///////////////////////////////
HUMANE seminar, Prague 200317
From environmental management to corporate social responsibility (3)
3rd phase: integration with Health and Safety issues (examples: energy management, hazardous waste and sustainable accommodation/ space management)
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations //////////////////////////////// ///////////////////////////////
HUMANE seminar, Prague 200318
From environmental management to corporate social responsibility (4)
………. and more and more awareness of the financial part of environmental management, both positive and negative
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations //////////////////////////////// ///////////////////////////////
HUMANE seminar, Prague 200319
From environmental management to corporate social responsibility (5)
More tuning in between administration and education & research; setting up an internal network on sustainable development (2000 - 2003)
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200320
From environmental management to corporate social responsibility (6)
Meanwhile: active participation in regional projects in corporate social responsibility (i.e. KKA)
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200321
From environmental management to corporate social responsibility (7)
Today: starting to setup management systems (2003 – 2007)
Higher EducationPeople Planet Profit
Education
Research
Administration
External relations
HUMANE seminar, Prague 200322
From environmental management to corporate social responsibility (7)
Aiming at a systematic approach in daily to daily business !
Higher EducationPeople Planet Profit
Education
Research
Administration 2 1
External relations
HUMANE seminar, Prague 200323
Lessons learned
First of all a clear vision of the top management is needed and has to be communicated actively.
Without active support, enthusiasm and motivation of key persons involved finally nothing will change.
You can't do it on your own and you don't have to; in learning networks new insights are developed and strong expert support is available.
General ideas and insights have to be translated to institutional circumstances, financial latitude and so on.
Most of the time outlay must precede returns. It takes time, perseverance, and ongoing confidence that
things will change; don't give up, but do it step by step!
