Corporate Shiksha’s Founder speaks at Internet Summit organized by IIM Rohtak
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DIGITAL BEHAVIOUR INSIGHTS Role of social media and Ad Retargeting in increasing market visibility DIGITAL BEHAVIOU R INSIGHTS Role of social media and Ad Retargeting in increasing market visibility Presented by Ankur Sethi, Founder & Director – Corporate Shiksha At Internet Summit 2014: Emerging trend of e-commerce in India Organised by Indian Institute of Management Rohtak on October 18, 2014
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Transcript of Corporate Shiksha’s Founder speaks at Internet Summit organized by IIM Rohtak
DIGITAL BEHAVIOUR INSIGHTS Role of social media and Ad Retargeting in
increasing market visibility
DIGITAL
BEHAVIOU
R INSIGHTS
Role of
social
media and
Ad
Retargeting
in
increasing
market
visibility
Presented by Ankur Sethi, Founder & Director – Corporate Shiksha At Internet Summit 2014: Emerging trend of e-commerce in India
Organised by Indian Institute of Management Rohtak on October 18, 2014
www.CorporateShiksha.in © 2014 Corporate Shiksha. All Rights Reserved.
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SESSION HIGHLIGHTS Key areas for our discussion in today’s session.
01 02 03
Retargeting Social Engagement
www.CorporateShiksha.in © 2014 Corporate Shiksha. All Rights Reserved.
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06
Social media is a great way to connect with your audience and have a two-way conversation. Creating a global social media strategy early on will prepare you for all of these challenges, and will keep you from overextending your resources.
CONNECT SOCIAL
01
02
03
04
05
07
From ‘also mobile’ also to ‘Mobile first’
Listening/Monitoring Tools
Visual appeals
Cross platform with repurpose content
Conversational vs. scripted
Be responsive – response with speed
Measure and Improve
www.CorporateShiksha.in © 2014 Corporate Shiksha. All Rights Reserved.
4
06
Generally 2% of shoppers convert on the first visit to an online store. Retargeting brings back the other 98%. Retargeting works by keeping track of people who visit your site and displaying your retargeting ads to them as they visit other sites online.
AD RETARGETING
01
02
03
04
05
07
Frequency Caps (who to follow and how much)
Burn Code (post conversation)
Audience Segmentation (stages in user lifecycle)
Contextual Targeting (demographic, geographic)
Ad copy is critical as Strategy (make beautiful ads)
A/B Testing
Measure Effectiveness
www.CorporateShiksha.in © 2014 Corporate Shiksha. All Rights Reserved.
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When customers believe they are getting more out of a business, they give more to it. There are three types of customers - actively engaged, actively disengaged and Indifferent.
CONSUMER ENGAGEMENT
01
02
03
04
05
07
Understand and Define Engagement
Customer centric approach
Consistency – Communication & Content
Make sharing easy – enable amplification
Games, Contests, #TChats, Hangouts
The Viral effect
Measure Effectiveness
www.CorporateShiksha.in © 2014 Corporate Shiksha. All Rights Reserved.
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Corporate Shiksha Corporate Shiksha™ – the learning network for Young India is a next generation platform, established to nurture and grow the capability of young and aspiring professionals. It is focused on helping students and working professionals to get ahead in their corporate career by facilitating practical & experiential learning programs with a spirit of volunteerism and social development. Corporate Shiksha is an organization which provides a way for those working in the corporate sector and those planning to join it, to effectively use their skills in moving up the corporate ladder. To do so, it provides training so as to bridge the gap between workers and their job requirements. It enables them to enhance their skill set and manage expectations effectively.
ABOUT US
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ABOUT CorporateShiksha Our journey so far!
2013
START
Inception of Corporate Shiksha
August, 2013
Launch of Workplace2020 – Corporate Community in South Asia Region.
September 2013
Digital Knowledge Centre Launched
October 2013
Career Accelerator Program - Learning program for HiPos launched.
March 2014
8 2014
2014
2014
Organized our first CEO Dialogue. Keynote by D Shivakumar, PepsiCo India Chairman
May 2014
Launch of www.MarketingInsights.in by Sanjay Kapoor (Chairman, Micromax ) and Sundeep Malhotra (Founder & CEO, HomeShop18)
September 2014
Year 1 Completion
August 2014
Start of Special Show on Television in partnership with Zee Business
May 2014
Workplace2020 Awards and Second CEO Dialogue organized.
September 2014
Career Launchpad program inaugurated - www.careerlaunchpad.in
May 2014
Continue
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Thank you Ankur Sethi
Founder & Director, Corporate Shiksha
@ankursethi 9811091144 [email protected]
Lets connect and continue to learn from each
other! ” “
in.linkedin.com/in/ankursethi/
