Corporate Presentation November 2010

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© 2010 Informatica. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook.

Corporate PresentationNovember 2010

Dr. Chris BoormanChief Marketing Officer

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InformaticaThe #1 Independent Leader in Data Integration

• Founded: 1993

• 2009 Revenue: $501 million

• 5-year Average Growth Rate:18% per year

• Employees: 2,000+

• Partners: 400+• Major SI, ISV, OEM and On-

Demand Leaders

• Customers: 4,200+• 84 of Fortune 100

• 87%+ of Dow Jones

• Government Organizations in20 countries

• # 1 in Customer Loyalty Rankings

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We enable organizations to gain a competitive advantage

from all their information assets to drive their

top business imperatives.

Our Singular Mission Enabling The Information Economy

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© 2010 Informatica. Company Confidential. Forward-looking information is based upon multiple assumptions and uncertainties and does not necessarily represent the company’s outlook.

Enabling the Information Economy

Data Matters Even More During Times of Change

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GlobalizationDiversify

ConsolidationScale

GrowthRevive

HIPAA Basel II

GLBA EUDPD

Operational Efficiency Improve

Governance Comply

…

Sarbanes-Oxley

The Global EconomyCustomer Strategies from Business Survival to Business Revival

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GlobalizationOperationalEfficiency

Consolidation Growth Governance

ImproveDecisions

ModernizeBusiness

ImproveEfficiency& Reduce

Costs

MergersAcquisitions

&Divestitures

Acquire &Retain

Customers

OutsourceNon-coreFunctions

GovernanceRisk

Compliance

IncreasePartnerNetwork

Efficiency

IncreaseBusiness

Agility

Lack of relevant, trustworthy and timely data

Cloud Computing Application Database Unstructured Partner Data

SWIFT NACHA HIPAA …

The Information EconomyLack of Trustworthy Data Impedes Key Business Imperatives

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The Information EconomyData Matters!

These Findings Are From Interviews With Top Executives Of Large, Multinational Businesses, For PricewaterhouseCoopers’ Management Barometer.

Potential Value of Data

Most Valuable of Very Valuable Assets

Effective Conversion into Useable Asset

Extremely or Very Effective

The Value Gap

Consistency of the data

Mapping of the data

Accessibility of the data

Timeliness of the data

Protection of the data

Accuracy of the data

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ImproveDecisions

Business &OperationalIntelligence

DataWarehouse

ModernizeBusiness

ImproveEfficiency & Reduce

Costs

MergersAcquisitions

& Divestitures

Acquire &Retain

Customers


GovernanceRisk

Compliance


Efficiency

IncreaseBusiness

Agility

Business Imperatives

Legacy Retirement

ApplicationILM

Application Consolidation

Customer,Supplier,Product

Hubs

BPOSaaS

RiskMitigation & Regulatory Reporting

B2B Integration

ZeroLatency

Operations

IT Initiatives

IT Projects

DataMigration

Database Archiving

Master DataManagement

DataSynchronization

B2B DataExchange

DataConsolidation

ComplexEvent

Processing

UltraMessaging

Beyond Data WarehousingEmpowering the Data-Centric Enterprise

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Application Database Partner Data


Cloud Computing Unstructured

The Tradition Approach87% of Enterprises Use Hand-Coding for Data Integration

75% of enterprises reportedincreased maintenance costs

1 Forrester Research, The State Of Enterprise IT Budgets: 2008, March 27, 20082 Forrester Research, “Addressing Data Integration Challenges with SOA”, 2007

Data Warehouse

DataMigration

Test DataManagement& Archiving


Data Synchronization

B2B DataExchange

DataConsolidation

ComplexEvent

Processing

UltraMessaging

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Application Partner Data


Cloud Computing Unstructured

The Informatica ApproachComprehensive, Unified, Open and Economical platform

Database

Data Warehouse

DataMigration

Test DataManagement& Archiving


Data Synchronization

B2B DataExchange

DataConsolidation

ComplexEvent

Processing

UltraMessaging

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Data InfrastructureData Infrastructure

Cloud Computing

Business Value through Trustworthy, Actionable, Authoritative Information Assets

ILM

Enterprise Partner Trading Network(B2B)

Enterprise Data Integration B2B Data Exchange

EDI

NACHA

HIPAAUltra Messaging

Ultra Messaging

Cloud Data Integration

Information InfrastructureInformation Infrastructure

Trust

Profile

Act

Sense

Govern

Model

Complex EventProcessing


Data Quality

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The Informatica PlatformComprehensive, Unified, Open and Economical

Supporting the complete data

integration lifecycle

Enabling any data integration project

Delivering at any latency

Accessing data from any source

Mitigating risk by working with what you have now and

in the future

Open Economical

Maximizing productivity with

Role based collaboration,

Shared services

Consistent interfaces

Low Total Cost of Ownership (TCO)

Fast Return on Investment (ROI)

UnifiedComprehensive

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The Informatica PlatformProven Value: Comprehensive, Unified, Open and Economical

Utilize Platform (DI, MDM, Meta Data

Manager, PowerCenter and to be deployed ILM Archiving) to lower cost

of supporting drug discovery &

development process by 20%+ and comply with Sunshine Act.

Leveraging Informatica Platform including DI, DQ, B2B and MDM to on-boarding varying

partner data and ensuring rapid time to delivery of a single-

view of customer data.

Open Economical

ICCs supporting 70+ projects, including

migrating data from millions of customers

online bill pay apps; B2B is used for all payment

systems; Reducing development costs by

50% & improving system performance by 500%.

Saved $6M/year in using unified,

reusable data quality environment;

Delivered ROI in 3 months; Saved

$1.2M using data profiling to enhance

data quality.

UnifiedComprehensive

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The Informatica PlatformEnables Key Business Imperatives from Fragmented Data

Improve Decisions

ModernizeBusiness

Improve Efficiency & Reduce

Costs

Acquire & Retain

Customers


GovernanceRisk

Compliance

MergersAcquisitions

& Divestitures


Efficiency

Increase Business

Agility

Application Partner Data


Cloud Computing UnstructuredDatabase

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The Informatica Platform Proven Value Proposition: Do More With Less

ImproveDecisions

ModernizeBusiness

ImproveEfficiency& Reduce

Costs

MergersAcquisitions

& Divestitures

Acquire &Retain

Customers


GovernanceRisk

Compliance


Efficiency

IncreaseBusiness

Agility

Completed legacy

migration to salesforce.com in 1/3 of time for

5000 users.

B2B DataExchange

DataSynchronization


Rationalizedapplicationportfolio;

saved$1 million with

6 month payback.

ComplexEvent

Processing

Implemented Multi-domain

MDM to increase revenue

productivity of 15,000 financial

advisors by 10%.

Increased first year revenue

by 18% by accelerating

on-boarding of new customers from 2 months

to 2 days.

Reduced timeto bring new

drugs to market from 12

years to 8; saved $2 million.

DataWarehouse

UltraMessaging

Reduced latency by 75% and improved

throughput by 5x while reducing hardware costs

by 50%.

DatabaseArchiving

Turned humanintensive reviewinto automated

alerts generatedin secondsfor maritime

security.

Reduced IT labor costs and

time to integrate 138 systems by

50%.

DataConsolidation

Migrated core business

operations off mainframe, saving $21

million.

DataMigration

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Why Informatica?Proven Technology Leadership

B2B Data Exchange

Informatica supports the requirements of cross-organizational data

exchange, so users apply familiar & trusted data integration tools and

techniques to the growing practice of B2B data integration.

Cloud Data Integration

“Informatica’s mission to integrate data from business to business… meets a need of many companies…Others in this market (including IBM, Microsoft and Oracle) have not yet pursued this progressive use of data integration”

Application ILM

Informatica was assessed as having the largest share, more than 33 percent, in

packaged applications for database archiving based on number of customers

for 2007 by Gartner, Inc. in a research report released October 13, 2008

Enterprise Data Integration

Complex Event Processing

AgentLogic provides the means for Informatica to couple event

processing with its identity resolution and change data capture

technologies that can further help pinpoint changed events

Ultra Messaging

29West is best-known for its low-latency Latency Busters Messaging (LBM), which is used extensively in

financial markets for streaming market-data applications. 29West is used by

seven of the top 10 investment banks

Data Quality Master Data Management

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Why Informatica?

• Proven technology leadership

• A track record of continuous innovation

• The most neutral trusted partner

• Long history of customer success

“To date, we’ve seen a return on our investment from this program over 2,000 percent”.

“… complete, accurate and timely data is a fundamental requirement for optimal performance”

A Singular Focus on Data Integration

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A Track Record of Continuous Innovation

Business Glossary, ICC Manageability

Informatica 8.6.1Cloud Synch.

Q4 2008

Application ILMQ1 2009

Application Information Lifecycle Management

CEPPowerCenter CE

Q3 2009

Informatica 9.0Informatica Cloud 9

Q4 2009

Collaboration, Pervasive DQ, Data ServicesAddress Validation

Q2 2009

Address Validation for DQ

Complex Event Processing and Cloud IaaS

MDMUltra Messaging

Q1 2010

Multi-domain MDMUltra-low Latency Messaging

InformaticaMarketplace

Q2 2010

Online exchange for solutions

CloudQ4 2010

Trust framework, plug-ins

MDMILM

Q3 2010

Test data mgmt

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Why Informatica?The Neutral, Trusted and Preferred Partner

Operating SystemsOperating Systems

BIBI OEM PartnersOEM Partners On-DemandOn-Demand

Elite SI PartnersElite SI Partners

Platforms and TechnologiesPlatforms and Technologies

Database and InfrastructureDatabase and Infrastructure Global SI PartnersGlobal SI Partners

Cloud Cloud

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Financial Services

and Insurance

Why Informatica?Over 4,200 Leaders Rely on Informatica

Tele-communications

Manufacturing

Retail and Services

Healthcare and

Life Sciences

Utilities and Energy

Government andPublic Sector

Transportation and Distribution

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Questions & Answers

Corporate Presentation November 2010

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