CORPORATE PRESENTATION2014

Based on over 30 years of retail experience, we have successfully created a favourite destination for children and parents in the GCC and are now looking to enter new territories.

• Stores completely dedicated to toys and other children’s products

• Favourite destination for children and parents

• The largest toy retail chain in the region, with 11 stores and 3 more opening in 2014

• Stores in top malls in UAE, Bahrain, Oman and Qatar

• Innovative and differentiating concept

• In-store demonstrations, competitions, live events and much more

• Children have the opportunity to play in the store

• Continuous company-wide improvement

• The Toy Store is going global by looking to expand into UK, Turkey, Morocco and other countries

• Play before you pay: Children have the opportunity to interact and play in the store with their favourite characters and toys

• Range over volume: We offer a wide range of toys, instead of stocking large volumes of the same products

• Entertainment: In-store demonstrations, competitions, live events, workshops, products launches, and other educational, interactive activities

• Safe and secure environment: Children experience our stores and toys in complete safety and in a secure environment

• Service excellence: We provide our customers with great product knowledge and excellent customer service

ThE TOy STORE

hIGhLIGhTS

ThE TOy STORE

CORE STATEmENTS

Integral to our business and our values, we want to be ‘the’ store where children and parents alike love to go, play, shop and have a memorable experience, time and again!

ThE TOy STORE

OuR CuSTOmERS

• At The Toy Store, we are consistently dedicated to serving our customers

• We provide children as well as children-at-heart with products that suit their needs and exceed their expectations

• We create exciting in-store experiences for children and families

• Stringent and continuous attention is paid to quality standards

• Our wide product selection is regularly evolving, by implementing the latest trends and technologies into our product range

and our in-store experiences

ThE TOy STORE

OuR CuSTOmERS

Our innovative and differentiating concept brings new and fresh meaning to the phrase ‘retail entertainment.’

ThE TOy STORE

IN-STORE EXPERIENCE

The Toy Store, The Dubai Mall

• We are completely dedicated to children and know how important it is for them to have a genuine experience in our stores

• We give children the opportunity to meet their favourite characters, as well as play with their preferred toys in the store

• With regular and ongoing demonstrations, competitions, live events, workshops, pantomimes, product launches, as well as educational, interactive

entertainment, activities and launches, we create exciting in-store experiences for children and families

• During all activities and events, it is paramount that we ensure that children and families experience our stores and toys in complete safety and a

secure environment

ThE TOy STORE

IN-STORE EXPERIENCE

The Toy Store features the very best selection of toys in the Middle East and the Gulf Region, covering a vast array of categories to cater our target customers aged between 0 - 13 years old. Our products range from toys for boys and girls, to preschool and baby items, from soft toys to construction to outdoor and educational items.

With over 20,000 SKUs sourced internationally and from local suppliers, The Toy Store offers a widest range of branded products to its customers across the Middle East and the Gulf region.

ThE TOy STORE

PRODuCT RANGES

With The Toy Store online, shopping is always easy and fun! The Site boasts a wonderfully wide collection of toys and related products. It’s easy to browse or search through the choice of toys, categories, brands, character/themes or even age groups, with the local delivery guaranteed the next day.

ThE TOy STORE

ONLINE www.TheToyStore.com

ThE TOy STORE

OuR STORES IN uAE• The Dubai Mall is a world-known shopping and entertainment destination with a record

number of 75 million visitors a year

• It’s adjacent to the world’s tallest building: Burj Khalifa, and located in a premium location

underneath the world famous Aquarium

• The Toy Store occupies a formidable 25,000 sq. ft. of space

• The Toy Store at The Dubai Mall attracts no less than 50,000 visitors a month

ThE DubaI Mall – Flagship Store (June 2013)

• Mall of the Emirates, home to the one-of-a kind indoor ski slope & facilities, is one of the

most prestigious malls in the Emirates

• TheToyStoreboasts21,753sq.ft.ofspace,spanning2floors

• The location of The Toy Store is also of the highest prime importance, for it faces the

cinema cineplex, Ski Dubai and the Food Court, all in one

• The Toy Store at Mall of the Emirates attracts no less than 60,000 visitors a month,

withthatfigureincreasingdependentonthepeakseasons,holidaysanddedicated

promotions

Mall oF ThE EMIRaTES (February 2006)

ThE TOy STORE

OuR STORES IN uAE

• The Toy Store occupies an area of 6,000 sq. ft. of space in this family-oriented Mall

• The Toy Store at Dubai Marina Mall attracts no less than 16,000 visitors a month, with

thatfiguremultiplyincreasingimpressivelythroughvariousbrandinganddedicated

promotions

DubaI MaRIna Mall (august 2012)

• Abu Dhabi Mall is the biggest of its kind in the Capital

• TheToyStoreoccupiesanareaof9,600sq.ft.ofspace,spanninggroundfloorand

mezzaninefloor

• The Toy Store at Abu Dhabi Mall attracts no less than 11,000 visitors a month

abu DhabI Mall (november 2012)

• Ibn Battuta Mall is one of the biggest & longest Malls in the world, and is located beside a

huge residential community of the Gardens & the Discovery Gardens

• The Toy Store occupies an area of 10,532 sq. ft. of space

• The Toy Store is strategically located in the Egypt Court, situated opposite the Metro

Station, taxi & bus drop-offs

• The Toy Store at Ibn Battuta Mall enjoys a footfall of no less than 10,000 visitors a month

Ibn baTTuTa Mall (June 2005)

ThE TOy STORE

OThER REGIONS

ThE TOy STORE

EXPRESS

ThE TOy STORE

uPCOmING

EzDan Mall, Doha, Qatar

bahRaIn CC, Manama, Bahrain

MuSCaT GRanD Mall, Oman

The Toy Store Express is a dedicated concept in having The Toy Store in smaller, retail space below 3,500 sq. ft. each:

There are 3 Express Stores in Dubai at: MERCaTo Mall, al GhuRaIR Mall and DEIRa CITy CEnTRE

The Toy Store in yaS Mall, Abu Dhabi – 4th quarter of 2014.

The Toy Store in ThE Mall oF qaTaR & noRThGaTE, Doha, Qatar - 4th quarter of 2014

ThE TOy STORE

RETAIL DESIGN

The Toy Store brand reflects what our customers expect from us when they enter our stores.

ThE TOy STORE

RETAIL DESIGN• The fun-filled environment in our stores is an essential part of the overall customer experience

• For all our existing and new stores, we have shaped our brand expression and tailored our retail design concept

• Our aim is to provide the highest standard of retail design and environment by applying the latest international trends

• A customer-friendly environment is created in our stores, paying attention to every detail

• Being an independent brand, we are able to work with malls and tailor our store design, whilst always maintaining The Toy Store identity

ThE TOy STORE

ThANKS yOu