Corporate Partnerships 2015

(260) 482-6400 • TINCAPS.COM

2015 corporate partnerships2015 corporate partnerships

FORT WAYNE TINCAPS • PARKVIEW FIELDFORT WAYNE TINCAPS • PARKVIEW FIELD1

WHY THE TINCAPS?WHY THE TINCAPS?

The TinCaps can tailor a creative, unique, interactive, & productive partnership package to capture the attention of our loyal fan base.

We will take the time to understand your goals and help you achieve them, be they brand awareness, brand preference, increased retail traffic, improved business-to-business

relationships, employee rewards, or community leadership.

Unlike most traditional forms of marketing, we can incorporate dynamic elements that can allow fans to experience your message and interact with your brand.

Our responsibility to you is to deliver what we promise and find ways to maximize the value you receive.

THE TINCAPS AWARD-WINNING STAFF WILL LISTEN TO YOUR NEEDSAND COLLABORATE WITH YOU ON A PARTNERSHIP PLAN.

(260) 482-6400 • TINCAPS.COM(260) 482-6400 • TINCAPS.COM 2

PARTNERSHIP BENEFITSPARTNERSHIP BENEFITS

COMMUNICATE YOUR MESSAGE WHILE ENTERTAINING FANS WITH AN ON-FIELD PROMOTION

INTERACT DIRECTLY WITH FANS THROUGH IN-PARK ACTIVITIES

PLACE SOMETHING IN THE HANDS OF YOUR TARGET AUDIENCE WITH A GIVEAWAY

HAVE YOUR BRAND ASSOCIATED WITH FAMILY FUN AND COMMUNITY LEADERSHIP

MAKING LASTING IMPRESSIONSPartnering with the TinCaps puts your business in front of 400,000+ fans during 70+ TinCaps games plus an additional 150,000 patrons attending other events at Parkview Field. The TinCaps provide an opportunity to expose your brand for extended peri-ods of time, establish strong brand recognition and preference while delivering your message to our large and loyal fan base.

REACHING BEYOND THE BALLPARKTinCaps home games can be seen live on Xfinity throughout Northern and Central Indiana and all games can be heard on ESPN Radio 1380AM. The games also receive major coverage in the local newspapers and television news. Partnering with the TinCaps yields significant collateral coverage beyond the games themselves.

LEVERAGING OUR BRAND TO BENEFIT YOURSPartnering with the TinCaps provides the opportunity to demonstrate community leadership and associate your brand with a beloved community team. The TinCaps represent wholesome values like family, fun and tradition. The positive impact that the team and Harrison Square have had in downtown Fort Wayne have made the TinCaps one of the strongest and most loved brands in Northeast Indiana.

CONNECTING WITH OUR CAPTIVE AUDIENCETinCaps games offer companies an opportunity to convey their message in a relaxed atmosphere over an extended period of time. Fans at sporting events with family and friends are more likely to take in their surroundings and absorb what they see while associating that information with a positive memory.

REACHING YOUR TARGET AUDIENCE The TinCaps audience represents a unique mix of desirable demographics. TinCaps games and other Parkview Field events attract families as well as business leaders, young professionals and college students.

FORT WAYNE TINCAPS • PARKVIEW FIELD

THE TINCAPS ARE AMONG THE BEST-ATTENDED SPORTS TEAMSIN THE STATE OF INDIANA - AT ANY LEVEL

Information represents 2013-14season attendance numbers

Indiana Pacers(NBA)

Indianapolis Indians(MiLB)

Indianapolis Colts(NFL)

Notre Dame Football(NCAA)

FORT WAYNE TINCAPS(MILB)

Indiana UniversityFootball (NCAA)

Purdue UniversityFootball (NCAA)

Indiana UniversityBasketball (NCAA)

Fort Wayne Komets(ECHL)

South BendSilver Hawks (MiLB)

Purdue UniversityBasketball (NCAA)

Notre Dame Basketball(NCAA)

Indiana Fever(WNBA)

Fort WayneMad Ants

(NBDL)

Total Attendance (2009-2014)2,420,410

Annual Average Attendance (2009-2014)403,402

OUR FANS, YOUR CUSTOMERSOUR FANS, YOUR CUSTOMERS

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Source: Scarborough Sports Marketing, Fort Wayne Local Market Study, 2014

FO

XN

EW

S.C

OM

HAVE AT LEAST ONE CHILD IN THE HOUSEHOLD

54%

ARE MARRIED67%

ARE FEMALE46%

OWN A HOME80%

TINCAPS FANS AT A GLANCE

AMERICA’S PASTIME IS NOW MOREAFFORDABLE & ACCESSIBLETHAN EVER - THANKS TO THE INCREASINGLYSOPHISTICATED & ENTERTAININGEFFORTS OF MINOR LEAGUETEAMS AROUND THE COUNTRY.

(260) 482-6400 • TINCAPS.COM

IN 2014, FANS TRAVELED FROM

TO ENJOY THE ENTERTAINMENT OF TINCAPS BASEBALL!560560

ZIP CODES

REGIONAL EXPOSUREREGIONAL EXPOSURE

4

percentage of Triple-A teams that the TinCaps outdrew in season

attendance(12 of 30 teams)

percentage of Double-A teams that the TinCaps outdrew in season

attendance(27 of 30 teams)

percentage of Single-A teams that the TinCaps outdrew in season

attendance(57 of 59 other teams)

FORT WAYNE TINCAPS 2014 REGULAR SEASON ATTENDANCE

909040409797

The TinCaps followed up a tremendous 2013 at Parkview Field with a record-breaking 2014 season. The TinCaps have sustained an annual attendance average that, nationally, is on par with or above Triple-A franchises in much larger

markets such as Las Vegas, Oklahoma City, New Orleans, and Nashville.

FORT WAYNE TINCAPS • PARKVIEW FIELD5

With an average of over 500,000 attendees over the past six seasons, Parkview Field has become a vital and vibrant part of the Fort Wayne community and one of the most successful venues in all of Minor League Baseball.

BUILDING ON SUCCESSBUILDING ON SUCCESS

Pictured above: K105 Country Fest ‘13 • Below: Florida Georgia Line (2014) * Parkview Field opened April, 2009

(260) 482-6400 • TINCAPS.COM

AWARDS & ACCOLADESAWARDS & ACCOLADES

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Since 2009, both the Fort Wayne TinCaps and Parkview Field have earned numerous local, regional, and national awards and accolades. The TinCaps have achieved success on the field of play as well as in the front office. Parkview Field has

been praised as one of the signature ballparks in all of professional baseball.

• Recipient of the John H. Johnson Award as the Midwest League’s best run franchise• Named Large Business of the Year by the Greater Fort Wayne Chamber of Commerce• Organization of the Year (Ballpark Digest)• Best Marketing Campaign (Ballpark Digest)• Logo of the Year (Ballpark Digest)• Single-A Team of the Year (Baseball America)• Minor League Baseball Team of the Year (MiLB.com)• Intl. Downtown Association Award of Distinction• Midwest League Executive of the Year• Indiana Department of Environmental Management Award for “Best Land Use”• Midwest League Champion• Best New Logo (MiLB.com)

• Recipient of the John H. Johnson Award as the Midwest League’s best run franchise• Larry MacPhail Award for Best Marketing & Promotions (Midwest League)• Rawlings® Female Executive of the Year• Midwest League Sports Turf Manager/Grounds Crew of the Year• Midwest League Field of the Year

• #1 Overall Minor League Ballpark Experience (Stadium Journey)• Bob Freitas “Organization of the Year” Award at the Class-A Level (Baseball America)• Larry MacPhail Award for Best Marketing and Promotions (Midwest League)• Golden Bobblehead Award Winner for Best Overall Promotion (Minor League Baseball)• Golden Bobblehead Award Winner for Best Theme Night (Minor League Baseball)• Midwest League Field of the Year• Midwest League Sports Turf Manager/Grounds Crew of the Year

• #1 Overall Minor League Ballpark Experience (Stadium Journey)• Golden Bobblehead Award Finalist - Best Non-Gameday Event (Minor League Baseball)• Hoosier Hospitality Award Winners - Bad Apple Dancers (Indiana Office of Tourism Development)• Most Vegetarian-Friendly Ballpark in the Midwest League (PETA)• Silver Addy Award - Integrated Campaign, Local Business to Business• Midwest League Sports Turf Manager/Grounds Crew of the Year• Midwest League Eastern Division Champions

• Larry MacPhail Award for Best Marketing and Promotions (Midwest League)• #2 Minor League Ballpark Experience in the country (Stadium Journey)• Most Vegetarian-Friendly Ballpark in the Midwest League (PETA)• Minor League Baseball Grounds Crew of the Year• Midwest League Sports Turf Manager/Grounds Crew of the Year

• #1 Overall Minor League Ballpark Experience (Stadium Journey)• Minor League Baseball’s Team of the Year (Ballpark Digest)• Minor League Baseball’s Best New Food Item – the BIG APPLE (Ballpark Digest)• Midwest League Rawlings Woman Executive of the Year – Abby Naas• Minor League Baseball Grounds Crew of the Year• Midwest League Sports Turf Manager/Grounds Crew of the Year

2013

2014

2012

2011

2009

2010


SEATING AREA SPONSORSHIP • Prominent ballpark signage. • Sponsor name on every ticket sold

in that area. • Exposure in team advertising materials,

announcements, television andradio broadcasts.

• VIP usage of the sponsored area.

MULTIMEDIA OPPORTUNITIESIn 2014, TinCaps.com received over 2,000,000 page viewsand over 700,000 visitors.

Social Media Outlets • Facebook • Instagram • Twitter • Pinterest • YouTube • Email Newsletter

TELEVISION & RADIOIncrease your exposure through our television andradio broadcasts. • All 70 TinCaps home games can be seen live on Xfinity. • Every TinCaps game, home and away, broadcast live

on ESPN Radio 1380AM. • An average of 4,000 fans per game listen on the radio

and another 500 fans listen online at TinCaps.com

PRINT MEDIAPocket Schedules • Over 400,000 pocket schedules are distributed over the tri-state area.

Gameday Program • Gameday programs are complimentary to fans at every TinCaps home

game. Approximately 115,000 programs are distributed during the season. Multiple editions of the program offer the chance to update your message throughout the season.

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(260) 482-6400 • TINCAPS.COM

IN-GAME PROMOTIONSEngage fan interaction and create excitement while conveying your message andbuilding brand recognition. • Promotions are flexible and customizable. • Provide a dominant presence at a particular game or a consistent presence throughout the season. • Work with the TinCaps to create a promotion that will effectively accomplish your objectives.

GROUP OUTINGS & HOSPITALITY • Groups (ranging in size from 20 fans to over 3,000) sit together in

the same section. • All groups in attendance will be recognized during the game both

on the videoboard and via a public address announcement.

MARKETING ELEMENTSMARKETING ELEMENTS

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EVENT SPONSORSHIPTurn any game into an immersive event focused on your business. • Combine on-field promotions, videoboard and

public address messages, fan giveaways, and an in-park kiosk.

• The TinCaps will also pre-promote the event with television, radio, multimedia, and in-ballpark marketing.

• Cap off your event with a spectacular fireworks show featuring your logo displayed on our1,400 sq. ft. videoboard.

BALLPARK SIGNAGEAbility to create positive associations with our large,loyal and captive audience. • Over 550,000 fans attended TinCaps games and other

events at Parkview Field in 2014. • Additional exposure via newspaper, television,

and other media coverage.


Andrew Welch,Director of Marketing and

CommunicationsIvy Tech Community College

• Ivy Tech Lawn Seats •(and everything associated with that area)

• Two Suite Nights •• Four Group Outings •

• Four 17-game Ticket Plans •

Jeanice Croy,President

Tuthill Corporation

• Tuthill 400 Club •(and everything associated with that area)

• Group Outing •• Four Season Tickets •• Team Building Event •

“Ivy Tech Community College Northeast has always enjoyed working directly with the Fort Wayne TinCaps staff for the College’s community engagement, student activities, and employee development projects. Ivy Tech’s promotional arrangement at Parkview Field provides us with amazing visibility to our target market and the community at-large, not only during baseball season but 365 days a year. Our ticket package allows us to provide student and employee incentives throughout the season, as well as opportunities to invite friends of the College to the heart of downtown Fort Wayne for an evening of fun, food, and fellowship. In addi-tion, Ivy Tech Northeast has enjoyed working with the hos-pitality staff to host events at the ballpark.”

“Tuthill is very pleased with the brand exposure we get from sponsoring the TinCaps at Parkview Field. We believe that to be successful we have to build relationships that last for life with not only our customers and suppliers, but with our com-munity as well. We started our relationship with the TinCaps and Parkview Field with an outfield sign. When the 400 Club was built, we realized this was an excellent opportunity to have an even stronger presence.

Our goal is to build awareness for Tuthill and start a conver-sation with the community about who we are. Tuthill holds several company events at Parkview Field each year and our employees really enjoy the experience. I hear more and more positive comments each year from business and community leaders that see our name and want to know what we are about.”

PARTNERSHIP SPOTLIGHTPARTNERSHIP SPOTLIGHT

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IVY TECH LAWN SEATS

TUTHILL 400 CLUB

GROUP OUTING

Kevin Hipskind,Market PresidentFifth Third Bank,

Central & Northeast Indiana

• Preferred Currency Designation •• Stand Up to Cancer Initiative •

• Kiosk displays •• Half-page program ad •

• Pregame videoboard ad •• Group Outings •

“Fifth Third Bank is proud to partner with the TinCaps, be-cause the club has a strong reputation for enhancing the community and helping causes and organizations that are important to area residents. Just as the TinCaps represent more than just baseball, Fifth Third’s mission moves far be-yond financial planning and includes initiatives and programs designed to improve lives and grow neighborhoods.”

PROGRAM AD

LUXURY SUITE OUTINGS

TINCAPS.COM BANNER AD

(260) 482-6400 • TINCAPS.COM 10

Kevin Fletcher,General Manager

Toyota, Chicago Region

• Toyota Field Boxes •(and everything associated with that area)

• In-park car display •• Online sweepstakes •

• Full-page program ad •• :30 TV and radio ads •

• Pregame videoboard ad •• Website banner •

Kristin Marcuccilli,SVP, Chief Operating Officer

STAR Bank

• Seating Area Naming Rights •(and everything associated with that area)

• Official ATM at the ballpark •• Full-Page Program Ad •

• Suite Level Backlit •• Season Tickets •

“Toyota is entering its second year as a sponsor of the Tin-Caps, and our local Toyota dealers, Fort Wayne Toyota and Evans Toyota, have benefitted greatly from the integration. It’s been a great opportunity to generate brand visibility in the Fort Wayne community and interact with customers and po-tential customers in a relaxed environment. Our sponsorship is part of Toyota’s commitment to invest in organizations that have strong regional impact. The TinCaps have been a won-derful marketing partner.”

“STAR Bank realizes the strength and vitality of a community is in relationships built and grown over time. That’s why STAR is a proud partner with the TinCaps, an organization who has truly revitalized Fort Wayne and our excitement for America’s favorite pastime. Together, we are committed to serving Fort Wayne and sharing our belief in helping families, business-es and communities grow. Parkview Field is a destination of choice for many, and we are honored to share your dedica-tion to Fort Wayne’s bright, all-star future. Thank you, Fort Wayne TinCaps, for the opportunity to partner STAR with your first-class team.”

TOYOTA FIELD BOXES

SEATING AREA NAMING RIGHTS

OFFICIAL BALLPARK ATM

Mike Packnett,President & CEOParkview Health

• Ballpark Naming Rights •• Restroom Sponsorship •

• Season-Long Kiosk •• Outfield Billboard •

• Group Outings & Picnics •• Season Luxury Suite •

• Full-Page Program Ad •

“Being a good neighbor -- that’s what Parkview’s relation-ship with the Fort Wayne TinCaps is all about. As neighbors, our partnership means we work hard together to make this a better community. In turn, we play hard with our families and friends to enjoy the many blessings we’ve received.

With record-setting attendance last year, it’s clear that the TinCaps are meeting a need for affordable, family-friendly en-tertainment for the entire region. This past baseball season, Parkview Field welcomed 410,459 fans to TinCaps’ games and every one of them made a positive economic impact on our community.

That’s a powerful partnership for healthier communities any way you look at it!”

BALLPARK NAMING RIGHTS

SEASON-LONG KIOSK

TOYOTA T-SHIRT LAUNCHER


The TinCaps continue to strive to give backto the community in which we all live.

The TinCaps C.A.R.E. program stands for Community, Activity, Recreation and Education.

The TinCaps are committed to being a positive force in our community. The mission of TinCaps C.A.R.E. is to give back to the citizens of Northeast Indiana through outreach, charitable & community programs and events, fundraising, and

partnerships with local and regional charitable organizations.

PARTNERSHIPS WITH COMMUNITY ORGANIZATIONSThe TinCaps partnered with over 60 organizations in 2014 through the “Carson’s Community Corner”, a program established to highlight a community organization during every TinCaps game

COMMUNITY OUTREACHThe TinCaps’ mascot and players make appearances at local hospitals, schools, little leagues and community partners. In 2014, the TinCaps did nearly 100 player and mascot appearances throughout the region.

CHARITABLE AND COMMUNITY PROGRAMSThis year, over 350 schools and libraries (over 100,000 students) partic-ipated in the TinCaps Reading Program presented by Longe Optical, an incentive-based system for schools and libraries.

CHARITABLE AND COMMUNITY EVENTSIn 2014, Parkview Field hosted over 100 charitable and community events including the Polar Plunge, “Turn the Town Pink” events, hosting events for the Honor Flight, and providing free Fright Night and Holiday Fest ac-tivities within the downtown community.

FUNDRAISINGThe TinCaps Fundraising Program allows organizations to sell TinCaps tickets and retain a percentage of the profits. Little Leagues participating in the program raised over $36,000 through in 2014.

TINCAPS C.A.R.E.TINCAPS C.A.R.E.

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CLUB LEVEL SEATSPerched on the suite level of Parkview Field, the Club Level Seating area is directly behind home plate. In addition to a padded seat and wait service, club seat holders have access to the Club Level Lounge which provides a full-service bar and food options throughout the game.

$900/ seat(3, 4, or 5 year contract required)

LAWN SEATSWith lawn seating available beyond both the right and left field walls, this season ticket option gives you the chance to relax on our grass lawns all summer long.

$350/seat

FIELD BOXESThe Field Boxes in left field are a great place to entertain or socialize. These spacious private boxes include four chairs situated around a high top table. Wait service is available directly to your

table each and every game.$2,250/box (four seats)

($270 savings off regular game rate)

RESERVED SEATSJust past the first and third base dugouts, the Indiana Farm Bureau Insurance Reserved Seating sections provide fans with stadium-style seating close to the action at one of our most affordable price points. A great vantage point and a great

value.$460/seat


ALL- STAR SEATSSpanning from the first base home dugout to the visitor’s dugout on the third base side, the All-Star Seats get you right down into the action. Some All-Star Seats put you closer to the catcher than the pitcher is and every seat provides a

unique perspective to the field. $575/seat


SEATSLocated behind home plate, the Legacy Seats provide all of the comforts a baseball fan could desire. With a personal food rail, padded seats, and personal wait service, the Legacy Seats

provide the ultimate fan experience. $800/seat

(two-year contract required)($75 savings off regular game rate)

HALF-SEASON TICKET PLANSSame seat location for 35 home games

(Every other game)Odd or Even game packages available

Opportunity to purchase tickets for prime events(including conerts & playoffs) before the general public

Renewal Rights on seat locationsManage and transfer your tickets at the push of

a button with the Electronic Ticketing SystemHALF-SEASON TICKET PLAN PRICES:

All- STAR Seats: $330

FULL SEASON TICKETSFort Wayne TinCaps Season Tickets give you the freedom to enjoy baseball at Parkview Field all summer long!All Season Ticket holders will receive the following benefits: • Same seat location for all 70 home games • Exclusive invitations to Season Ticket holder events • TinCaps Electronic Ticketing System allows you to manage and transfer your tickets at the push of a button • Opportunity to purchase tickets for prime events (including concerts and MWL playoffs) before the general public • Unused Ticket Exchange program

The TinCaps take pride in ensuring that your group outing is fun and family-friendly.Share the experience of Parkview Field with co-workers, church groups, friends and family. Pricing varies by number of tickets purchased. Whether in the All-Star Seats, the Xfinity Home Run Porch or the Ivy Tech Lawn Seats, Parkview Field can accommodate you and your guests. The TinCaps make planning and coordinating simple and hassle-free.

TICKETS & GROUP OUTINGSTICKETS & GROUP OUTINGS

Seat Type Lawn ReservedAll- STAR* Home Run Porch

1 - 19$5.00$8.00$10.00$10.00

20 - 99$5.00$7.50$9.50$10.00

100 - 249$5.00$7.00$9.00$10.00

*No discount for All-Star seats on Fireworks nights.

GROUP PRICING BREAKDOWN250+$5.00$6.50$7.50

$10.00


PARKVIEW FIELD...PARKVIEW FIELD...

With over 11,000 square feet of indoor meeting space and an unparalleled view of Fort Wayne’s skyline, Parkview Field provides a unique and fun setting for corporate functions, parties and other special events.

With on-site catering, Parkview Field provides the perfect venue for events and meetings of any size be they breakfast, lunch, dinner or some time in between.

Among the 2,200 events hosted thus far at Parkview Field are mainstay Fort Wayne events, such as the Fort4Fitness, the Greater Fort Wayne YMCA Healthy Kids Day, the YLNI New Year’s Eve Masquerade Ball, and new events and traditions including blood drives for the Red Cross and the Polar Plunge for Special Olympics. Numerous outside events have also been attracted to Parkview Field such as Division I athletics, major concerts, and events for large conventions.

Marketing at Parkview Field allows your company exposure to the attendees at all of these additional events as well as the opportunity to link your brand with community-minded events and memorable moments.

LINCOLN FINANCIAL EVENT CENTER

CENTERFIELD AMPHITHEATER

SUITE LEVEL LOUNGE

PLAYING FIELD

A stunning addition to the heart of downtown Fort Wayne, Parkview Field has proven to be about more than just baseball. Drawing over a half-million patrons a year for events and thousands more for daily use of the park and walking track, Parkview Field has added to the vibrancy of downtown Fort Wayne and become a source of pride for Northeast Indiana.

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PATRIOTIC POPSOn July 3rd, the Fort Wayne Philharmonic performed a

concert from the field for an excited crowd of over7,000 fans.

FLORIDA GEORGIA LINE (FEAT. NELLY) CONCERTA sellout crowd of 13,500 excited fans attended the

largest concert in Parkview Field history.

FORT WAYNE HOLIDAYFESTThe TinCaps provide entertainment with a 25-ft Christmas

tree, and a holiday-themed fireworks show during the Night of Lights each year.

WORLD CUP VIEWINGParkview Field was the biggest World Cup party in Fort Wayne! Almost 3,500 fans came out to support the Men’s

National Team against Belgium.

POLAR PLUNGE FOR SPECIAL OLYMPICSThe brave participants jumped into a brand new, specially outfitted trash receptical located on the centerfield con-course. Each year, over 100 teams participate in the event.

FORT4FITNESSThe Fort4Fitness events (including a Half-Marathon, Kid’s and Senior’s Marathons and a Health Festival) have drawn

nearly 65,000 runners over the past six years.

MORE THAN BASEBALLMORE THAN BASEBALL

Corporate Partnerships 2015

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