2016 Captains Corporate Partnerships

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2016 Corporate Partnerships

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The Lake County Captains offer a variety of advertising and sponsorship opportunities for corporate partners.

Transcript of 2016 Captains Corporate Partnerships

Page 1: 2016 Captains Corporate Partnerships

2016 Corporate Partnerships

Page 2: 2016 Captains Corporate Partnerships

Who are the Lake County Captains?

The Lake County Captains are a Minor League Baseball team owned by

two local families, the Carfagna and Murphy families. The families are life-

long Clevelanders and huge supporters of the northeast Ohio community.

The Captains have a player development contract with the Cleveland

Indians who are responsible for providing the players, coaches and training

staff for the team.

The Indians have five Minor League Teams:

• Columbus Clippers – Triple-A

• Akron RubberDucks – Double-A

• Lynchburg Hillcats – Advanced-A

• Lake County Captains – Single-A

• Mahoning Valley Scrappers – Short-Season-A

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The Lake County Captains Experience

“We are NOT in the sports business, we are in the

business of helping others achieve what they want and

need through the power of the unique Lake County

Captains experience exclusively available at Classic Park.”

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Captains in the Community

• Our organization makes it a priority to be actively involved in

the NE Ohio community throughout the entire calendar year. Our

employees volunteer with charities such as the United Way of

Lake County and Cleveland Foodbank, coach local youth sports

teams, and participate on boards with organizations like the

Mentor Area Chamber of Commerce and the

Willoughby/Western Lake County Chamber of Commerce.

• Over the past three years the Lake County Captains and

Captains Charities have donated over $250,000 to the

community through in-kind donations, cash, Skipper

appearances and community service hours!

• The Captains, and its non-profit arm, Captains Charities, focus

on numerous youth and educational initiatives as well as helping

underserved groups within the community.

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Community Events at Classic Park

• The Lake County Captains and the City of

Eastlake work hand-in-hand to bring a variety

of events to the ballpark to benefit local

citizens and the community.

• In 2015 Classic Park played host to the

following community events:

• Holiday Tree Lighting Community Event

• City of Eastlake 4th of July Fireworks

• Community Easter Egg Hunt

• Captains Charities High School

Baseball Classic

• Captains Charities 5K Race and Walk

• Ohio Celtic Festival

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Special Events at the Ballpark

• The Captains have also partnered with

community organizations and national promoters

to host special events at the stadium.

• Highlighting 2015 was the second annual Joe

Haden Celebrity Softball Game, Eastlake North vs.

Willoughby South Border Battle high school

football game, Global Force Wrestling Tour, and

“The Glitz” benefitting the Lake Health Foundation.

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• The Lake County Captains 13th season in

northeast Ohio was highlighted by seven (7)

sold out crowds and an average attendance

of about 5,200 fans per game on Fireworks


• During the 2015 season the Captains drew

over 221,000 fans to Classic Park over 66

home games – an average of nearly 3,400

fans per game. Total attendance at Classic

Park over the 120+ ballpark events

throughout the year was over 250,000!

• In 2016 Classic Park will host its Four

Millionth Fan!

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Media Coverage

The Captains receive daily coverage in The News-

Herald, which has a circulation of over 35,000 copies

each day. The team also receives stories in the Plain

Dealer as well as national media coverage from ESPN,

Sports Illustrated and FOX Sports, among others.

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Social Media

The Lake County Captains have the largest Social Media

following in Lake County with nearly 20,000 Facebook

likes and almost 10,000 Twitter followers!

Social Media advertising opportunities include:

- Facebook, Twitter or exclusive Social Media sponsor

- Year-round ability to promote coupons or special offers

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Advertising with the Lake County Captains

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Partnerships NOT Sponsorships

Our partners tell us, year in and year out, that they love working with the Captains and continue working with us for numerous reasons ranging from our community focus, customer service, flexibility, affordability, attendance, fan demographics, uniqueness, and most importantly our commitment and dedication to helping our partners be successful. Additionally, our partners and fans alike constantly reference the fact that the Captains provide a first-rate entertainment experience that everyone in the community can enjoy no matter what their budget may be.

“Our affiliation with the Lake County Captains has been a true partnership. We work together to benefit not only each of our organizations but the Lake County community as a whole.” -- Rick Cicero, Senior Vice President, Business Development

Velvet Ice Cream has been the official ice cream of the Lake County Captains for many years. This partnership is truly valuable for our marketing exposure in NE Ohio. We look forward to our continued partnership for years to come! --Nathan Arnold, Velvet Ice Cream

“The House of LaRose partnership with the Lake County Captains has been successful for many years. The Captains continuous display of flexibility and their repeated endorsement of our brands makes their affiliation with the House of LaRose a very successful working relationship.” -- Art Sunday, House of LaRose

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Memorable Experiences at the Ballpark

Associate your

organization with the


experiential opportunities

that Minor League teams

like the Captains provide

to our fans every night:

•Ceremonial First Pitch

•Play Ball Kid of the Game

•National Anthem

•Take Me Out to the Ballgame

•Field of Dreams Teams

•Mascot Race

•Skipper’s Fun Run

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Outfield Signage

• Signage is the most visible branding and advertising option available, reaching

a captive audience for three (3) to four (4) hours

• Signs receive over 2.5 million impressions annually

• Include an interactive in-game promo such as, “when a ball hits your sign one

lucky fan wins a prize” to draw more attention to your sign

• Most requested piece of inventory and is sold on a first-come, first-served basis

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Specialty Signage

Brand an area of the stadium and in addition to the in-park exposure to

over a quarter of a million fans, you’ll also be included in print publications

such as 200,000 pocket schedules, 60,000 On Deck programs, 10,000

ticket brochures and in the Classic Park stadium map

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Concourse Signage

• Concourse signs measure 5’ x 5’ and are located throughout the main

concourse of Classic Park.

• Signs are spread out and placed near restrooms, concession stands and

drinking fountains.

• Great for branding and displaying detailed information about your product

or services.

• Signs are limited and are available on a first-come, first-served basis.

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Route 91 Digital Billboard

• Over 16 million vehicles pass by Classic Park annually

• At an average of two people per vehicle the digital billboard receives around

32 million impressions annually

• Packages from one (1) to 12 months long are available

• Graphics are shown for eight (8) seconds each and are rotated 24/7

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Between Inning Promotions

• Most talked about and creative, out-of-the-box advertising option

• Between inning promotions are the essence of Minor League Baseball and

are interactive for both participants and fans alike

• Include both PA and video board recognition before, during and after the


• Great for product placement and display in front of thousands of fans

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Post-Game Fireworks

• In 2015, the Captains hosted 24 fireworks shows following select Friday, Saturday

& Sunday games which drew the largest crowds of the season

• Sponsors are included in all Captains print materials, in-ballpark ads and radio

broadcasts while also receiving a custom fireworks logo used to promote each


• The sponsor receives a party suite for 20 people or 50 group tickets, a ceremonial

first pitch and their logo displayed on the video board during a show

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On Deck Game Program

• On Deck is a full-color program

given away for FREE at every

Captains home game

• Annual distribution of over

65,000 per season

• Multiple issues printed with

updated stories, rosters, and

information about the Captains

• Ads can feature a coupon or

bounce-back offer to drive

traffic to your location

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Pocket Schedules

• The Captains print almost 200,000

pocket schedules annually which are

distributed throughout NE Ohio

• Provides exposure season-long from

March through September with fans

using schedules for game times,

upcoming promotions, ticket

information and the Classic Park

seating chart

• Can be used as a coupon opportunity

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Captains Coupon Books

• The Captains coupon book is printed

in two production runs of 10,000

pieces each and handed to fans for

FREE as they exit the ballbark during

select, premium game dates.

• The Captains make PA

announcements towards the end of

games in which the coupon books are

handed out highlighting sponsors

within the books.

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Ticket Back Coupons

• Over 225,000 tickets are printed

annually and coupons appear on

the back of every fourth ticket.

• Ticket back partners receive logo

and verbal recognition during all 70

home games via PA and video

board mentions.

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Promotional Giveaways

• Sponsor a giveaway item for 1,000 to

5,000 fans.

• Giveaway partners are included in pre-

promotion PA reads at the ballpark, print

and radio ads, Route 91 digital billboard,

pocket schedules, On Deck program

and online at captainsbaseball.com.

• Receive concourse table and first pitch

on the night of the giveaway.

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Captains Reading Program

The Captains Reading Program reaches hundreds of schools in Northeast Ohio

as over 30,000 children participate. Each child participant receives a Captains

bookmark and pencil set and children who complete the program receive a free

ticket to a Captains game, free hot dog, free Kids Zone voucher, free premium

giveaway item and an on-field parade with their classmates.

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Captains Radio Network

• Captains baseball can be heard on AM 1330

WINT (Mon – Sat), ESPN 970 WFUN (Sunday

and weekday day games) as well as


• Broadcasts includes a 20-minute pre and

post-game show with highlights, player

interviews and game previews/recaps.

• Radio advertisers receive 30-second

commercials during each broadcast along with

opening and closing billboards.

• Receive sponsorship of a unique in-game

feature such as home runs, out-of-town

scoreboard or this date in baseball history!

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Captains Website

• CaptainsBaseball.com has over

250,000 unique visitors annually

with over 1 million page views from

those visitors.

• Ads on the website are placed in a

prime location directly under the

main story on the front page.

• You’ll also be included in a

minimum of one (1) e-mail

newsletter which has a subscriber

base of over 11,000 fans.