CITY OF CHICAGO

26%

WESTERNSUBURB

20%SOUTHERN

SUBURB24%

NORTHERNSUBURB

21.5%

NORTHWESTINDIANA

5% OTHER3.5%

RESIDENCE

Source: Scarborough Chicago 2011 Release 1 (March 2010 – February 2011)

*Scarborough does not track Attendees <18 years of age.

0

.5

1

1.5

2

2.5

3

ATTENDANCE COMPARISON OF CHICAGO’S PROFESSIONAL SPORTS TEAMS

2,194,378

893,462

497,561

878,356

White Sox 2,581,000Bulls 909,000Bears 498,000Hawks 522,000Combined 1,929,000

Annually, the White Sox sell approximately the same number of regular season tickets as the Bears, Blackhawks and Bulls combined – and continue to be a top Chicago sports attraction.

White Sox televiSion vieWerShip

AFRICAN AMERICAN

10.5%

CAUCASIAN66%

HISPANIC15.5%

ASIAN5% OTHER

3%

ETHNICITY

POST GRADUATE WORK OR DEGREE

19.5%

SOME COLLEGE30.5%

COLLEGE GRADUATE

21%

HIGH SCHOOL GRADUATE

20%

OTHER9%

< $25K5.5%

$25-49K18.5%

$50-99K37%

$100 - 249K32%

$250K +7%

EDUCATIONINCOME

FEMALE44%

MALE56%

GENDERAGE

White Sox AttenDee DeMoGrAphiCS

18-2417%

55+17%

25-5466%

*Based on 2010 regular season attendance of each team.

Source: espn.com

Chicago White Sox

333 West 35th Street

Chicago, IL 60616

312.674.1000

whitesox.com/sponsorship

For more information call 312-674-1000

or visit whitesox.com/sponsorship

CORpORATE pARTNERSHIp

2012

Our goal is to develop “best fit” partnerships with

companies and organizations looking to reach our

passionate fan base. We strive to provide the very

best service and activation of these sponsorships to

ensure a valuable return for those who invest in the

Chicago White Sox.

– Chicago White Sox Corporate Partnerships Team

White Sox fans are defined as those who have listened to a White Sox game on the radio, watched a White Sox game on television or attended a White Sox game in the past 12 months.

ToTal Viewers in 2010

ComCast sportsNet 9,731,000(98 Games, Chicago DMA)

WGN-tV/WCIU-tV 7,007,000(54 Games, Chicago DMA)

espN NetWork tV 491,000(3 Games, Chicago DMA)

WFLD-tV (FoX) 862,000(6 Games, Chicago DMA)

WGN amerICa 5,549,000(30 games, National Coverage)

totaL tV reaCh 23,640,000 *TV Viewership for 2011 is estimated to be similar to 2010.

White Sox FAn penetrAtion MAp – ChiCAGo DMA

*Residence locations of White Sox Season Ticket Holders.

74.8% to 100%

57% to 74.7%

47.2% to 56.9%

38% to 47.1%

29.5% to 37.9%

18% to 29.4%

5% to 17.9%

0% to 4.9%

PERCENTAGE OF POPULATION THAT ARE WHITE SOX FANS

opportunitieS

RETAIL pROMOTIONS Drive store traffic through the power of

the White Sox brand with co-branded

materials, player appearances, team

merchandise and customized ticket

promotions providing incentives for

your customers. Nearly 80% of White Sox attendees are more

likely to purchase a product/service if it is from a sponsor of

the White Sox.*

MULTI-CULTURAL MARKETINGTarget a specific group of Sox Fans through annual events such

as Orgullo Sox Night (Sox Pride Night), Polish Heritage Night,

or many others. Additional opportunities exist on our White Sox-

dedicated Spanish-language website (orgullosox.com), our Spanish

radio broadcasts or through our many media outlets.

WHITE SOX/BULLS TRAINING ACADEMYWith over 600 year-round camps and

clinics throughout 150 communities,

the Chicago Bulls/White Sox Training

Academy offers your company unique

grassroots and experiential sponsorship opportunities to directly

engage families and children ages five to eighteen.

SOXFEST

Keep your brand in the minds of

our most passionate fans through a

sponsorship of the annual White Sox

fan convention held over a January

weekend each year.

CHICAGO WHITE SOX CHARITIES Combine your charitable efforts with the Chicago

White Sox through the many events and programs

facilitated by Chicago White Sox Charities to

benefit the community.

SAMpLING Bring your product or service to the ballpark and interact

directly with fans through booth/kiosk space, both inside

and outside U.S. Cellular Field.

HOSpITALITY

Many opportunities exist for your company to treat and incentivize

employees, customers, suppliers or others. Season tickets, Terrace

Suite Nights, Patio Parties, Group Tickets and more can be

incorporated into all partnership packages.

GAME CARDS Advertise to the first 25,000 fans attending every regular season

home game with a sweepstakes entry, coupon or other promotional

offer included on the official game card. 75% of White Sox

attendees are more likely to redeem a company’s coupon or offer

when it is received at a White Sox game.*

MArketinG

opportunitieSMArketinG

opportunitieSLOGO RIGHTS Utilize the White Sox name and/or logo in a

promotional sweepstakes or to advertise your

company’s partnership with the White Sox.

90% of White Sox attendees are more likely

to notice an offer or advertisement when it

contains the White Sox name or logo.*

YOUTH-TARGETED pROMOTIONSReach the youngest core of White Sox fans by sponsoring

the White Sox Kids Club or Southpaw – the official

mascot of the Chicago White Sox. Nearly half of White

Sox attendees have children under the age of 18 in their

household. Connect in a meaningful way with these

passionate, young fans and their parents.

DIGITAL MARKETING Be on the cutting-edge of advertising and market your brand

through U.S. Cellular Field’s digital television networks, Comcast

Cable’s exclusive White Sox OnDemand channel or mobile

advertising opportunities.

Let the power of the White Sox website convey your message to

fans globally through a rotating advertisement, landing-page

sweepstakes or email blast to nearly 300,000 registered users on

whitesox.com. Whitesox.com reaches approximately two million

unique visitors each month during the season with each visitor

averaging four page views per visit.

SpRING TRAININGExpand your brand across the country

via the Spring Training home of the

Chicago White Sox and Los Angeles

Dodgers in Glendale, AZ.

*Source: FanTrak Survey taken by White Sox Attendees, 2011 season

outFielD pAnel

outFielD WAll SiGn

FielD-level rotAtionAl SiGnS DuGout WAllS

pROMOTIONAL GIVEAWAY, pOSTGAME FIREWORKS AND THEME NIGHTS Partner with the White Sox by sponsoring a fun-filled game with

a high-end premium item giveaway, postgame fireworks display

and/or theme night. Ballpark promotions significantly influence

our fans’ decision to attend a White Sox game. Sponsorship

of giveaways, fireworks and theme nights includes great media

support with your company’s name and logo mentioned on

television and radio during several White Sox game broadcasts

as well as a “First Pitch” opportunity and other merchandising.

TITLE SpONSORSHIpS Align your brand to a specific area of the ballpark to generate

tremendous exposure and interact with millions of people

throughout the year. Options could include branding the

Terrace Suites, Club Level, Stadium Club, Patio Area or

becoming our presenting sponsor.

VIDEO BOARD FEATURES Incorporate your brand into the game entertainment by sponsoring

a video board feature between innings. More than 85% of White

Sox attendees watch scoreboard features and participate in the

interactive entertainment between innings.*

l.e.D. BoArDS

AuxiliAry BoArD