Cornelsen Publishing Group International Newsletter · 2010-01-27 · Cornelsen International...

Welcome to the World of Learning

Cornelsen Publishing Group

InternationalNewsletter

Cornelsen Verlag

Cornelsen Verlag Scriptor

Cornelsen Experimenta

Oldenbourg Publishing Group

VERITAS Verlag

Sauerländer Publishing Group

FRAUS GroupCzech. Rep./Slovak. Rep

BC Edukacja/Poland

No. 2 · 2009

International Relations and Foreign Rights

P. 3

Audio books for

school

P. 6

International Experts

visit Cornelsen

P. 8

From Wallstreet

to Main Street –

The Global Economy

after the Financial Crisis

From Nursery School

into Primary School –

Material for recording

learning progress

Interactive WhiteboardsIn an increasingly digital world, developments in media and learning habits have forced us to look for new solutions

Cornelsen International Newsletter 2/20092

In every International News-

letter we present you with

a selection of the licensed

editions which have already

appeared, as well as licen-

sing contracts which have

just been signed.

If you would like to examine

any of these titles, just let

us know. We would be

happy to send you a copy

as long as the rights are still

available in your language

area

China

Shanghai Foreign Language

Teaching and Research

Press

• JobMatters-series,

business English courses

for various topics

Peking University Press

• New Basis for Business,

business English course

Poland

BC Edukacja

• studiod1–3Sprach-

training,

additional workbook for

the studiod series

Ukraine

Navchalna Knyha Bodan

• PocketTeacherAbi,

knowledge for school

leaving examination in

pocket formatJust

Li

cen

sed

∙

Just

Li

cen

sed

∙

Just

Li

cen

sed

∙

Just

Li

cen

sed

∙

On this page you will once again find the titles of our latest licensed editions. The titles are published by Cornelsen Verlag and Cornelsen Verlag Scriptor.

in bRief

New licensed editions

Pocket Business: Team and Conflict Management,Latvia, Zvaigzne ABC Publishers, analyses how workgroups become teams, how to lead teams as efficiently as possible and how to deal with conflict.

Professional Basics: Local Marketing, Internal Communication, Latvia, Zvaigzne ABC Publishers, give concrete help in the respective area of business, providing background information, practical action plans, thematic overviews and checklists which help to put theory into practice.

Every Day a Little Better in English, Poland, Videograf Edukacja Sp. z o.o, contains practice materials divided into 29 double page sections, each of which contains 15-30 minutes’ worth of exercises for per day and assists learners outside the classroom. All booklets are illustrated in full colour and a key is provided on supplementary pages.

Construction Technology Basics, Croatia, Skolska Knjiga d.d. Zagreb, can be used for the whole vocational area of construction technology. Specialist subject information is presented in six learning areas, each ofwhichconcludeswithtasksontheProjectHolidayHome:readingtechnical drawings, evaluating spreadsheets and preparing detailed drawings.

English G 2000 D5 (Way to win 9), Czech Republic, Nakladatelstvi Fraus, involves all of the senses in the learning process and concen-trates on integrative practice of the four skills. It encourages learners to discover language rules for themselves and demonstrates effective learning and work strategies.

Your Newsletter Editors

Cornelsen and picture alliance start an exclusive image platformCornelsen and the dpa-subsidi-ary picture alliance have joined forces to develop an internet platform with exclusive photo-graphic material for teachers.

The rationale behind this is to provide teachers and schools with professionally-developed photographic material from a reliable source since this is a particularly important aspect in education. The major advantage of this platform is that copyright has been obtained for the use of

all photos and graphics for edu-cational purposes.

Our website, www.cornelsen.de/bilder, offers over a million up-to-date photos of a profes-sional standard. 3 500 diagrams, statistics and maps are also avail-able. Topics range from historical events, current affairs and natu-ral sciences, through to cultural and economic subjects. Precise keywords make searching easy. A number of subject catalogues are also in preparation.

Cornelsen International Newsletter 2/2009 3

in bRief

Reading, interpreting and analy-sing books is a standard element of foreign language teaching in schools. Unfortunately many young people rarely pick up a book outside the classroom. Howcanwemotivatepupilstoread and enjoy books ? An audio book – nowadays usually available on CD – is a book spoken as a monologue, to be distinguished from an audio play, which contains various voices, sound effects and music.

Using audio books in the class-room does not mean neglecting

printed books, rather, it provides pupils with an additional or alter-native medium.Modern materials for foreign language lessons already offer numerous listening comprehen-sion exercises. After using the audio book to practise listening comprehen-sion, students can then read the corresponding text in the book and check passages they did not understand from the listening. The listening exercises can also be continued at home using the CD accompanying the book. Havingthechoiceofwhethertoread or listen gives students some

measure of control over their learning process and they are able to choose the method that suits them best. Experience shows that many students use a combination of both forms of media.

Listening comprehension exercisesLearners can check their under-standing of the content through matching and multiple choice exercises, deciding whether an item is true/false/not in the text, sequencing sentences, completing sentences, answer-ing questions and many other exercise forms.

All exercises are based on the spoken or printed text and guide each learner in his or her creative development, whereby the methods can be varied accor-ding to the learner’s own interests and linguistic abilities.

Through this combination of receptive skills – listening and reading – the audio book opens up a number of methodolo- gical approaches. The variety of options equate to a further step towards learner autonomy: students listen, read and actively shape their learning with an audio book.

In conclusion it may be said that in the classroom emphasis is usually placed on listening and speaking and that reading and writing exercises are more often completed at home.

For example:

Audio books in schoolsUsing audio books in lessons

Our series of readers for learners of German as a Foreign Language “lex:traDaF-Lernkrimis”, will expand with the publication of four additional titles: • LiebebisindenTod,• DerMondwarZeuge, • DieSpurführtnachBayern (September 2009), • GefährlicherEinkauf(September 2009)

Interested? Please get in touch for further information. We look forward to hearing from you!

Stop

press!

Audio books included!


backgROUnd

Interactive whiteboards are an important fixture in classrooms in many parts of the world. The symposium “Interactive Tech-nology in Education (ITiE)”, which took place in London in October 2008 confirmed this statement.

Teachers have taken to inter-active whiteboards unlike any other technical equipment in-troduced over the past 50 years. An important reason for this is the advantage that the teacher’s original lesson concept can still be used in an almost unchanged form. An evaluation of teaching in British schools, conducted by educational researcher Gemma Moss (The Interac-tive Whiteboards, Pedagogy and Pupil Performance Evaluation: An Evaluation of the Schools Whiteboard Expansion (SWE) Project: London Challenge), made clear that a modern medium does not modernise teaching per se:

Why have interactive white-boards become so popular? The London study links the importance of IT proficien-cy and its implications for ca-reer advancement to teachers’ positive attitudes to the boards.

Teachers’ and learners’ changing media habits reflect changes in society, changes which can be collectively described as digita-lisation.Whileteacherscommu-nicate with others via e-mail and ‘google’ for information, their clientèle has long since moved on. Communication now takes place in chat rooms and YouTube is the latest source of information. Students organize their lives and learning interactively on the Internet; the virtual world

rather, teacher-oriented methods can be enhanced by the use of pre-designed inter-active board images.

is as real for them as the physical. To engage these learners on their own ground means integrating this virtual world into lesson planning.

The study also shows however that the use of whiteboards only makes sense when the contents are of high quality. Sets of rea-dy-made transparencies tend to encourage teacher-oriented lessons and interactive exercises, which may be suitable for independent home study, are not always appropriate for a class setting. A lesson in German as a Foreign Language, observed during the ITiE, in which drag and drop exercises were completed on the interactive whiteboard, supported this

Interactive WhiteboardsIn an increasingly digital world, developments in media and learning habits have forced us to look for new solutions


backgROUnd

The challenges and opportun-ities provided by this medium lie in creating specific interactive exercise formats and presenting scenarios from coursebooks which facilitate learner-oriented lessons. This potential could be seen in some of the teachers’ materials presented at the ITiE. The formats will vary from sub-ject to subject. In the case of foreign languages, interactive whiteboards can support exercises in spoken fluency and practice of language forms by transforming them into fun activities. Combined listening, reading and pronunciation exercises are also possible whi-le entertaining tasks can be

conclusion; it is hard to imagine a foreign language class with less opportunity for speaking practice.To make a school book white-board-compatible doesn’t mean replacing it with the board during classes; it means working with the book interactively, by adding to it and enhancing it, thereby strength-ening the teaching materials package as a whole. Displaying specific elements such as photos, illustrations or exercises from the book on the board and using the software to work with them may be just as appropriate as using supplementary materials such as audio and video files, which support holistic learning. An Internet connection can enable research during lessons as well as the integration of students’ own work. A further, practical advantage is that work produced during a lesson – even the joint-ly-produced whiteboard images – can be saved and made avail-able for use in future lessons.

designed to allow multiple users to work together at the same time.

Cornelsen already has software which is ideal for teaching with interactive whiteboards. The leading whiteboard manufacturers Promethean and SMART have certified a range of Cornelsen products as “Promethean friendly” and “SMART enabled”.

Take a look at our website for more information on user scenarios and available products: www.cornelsen.de/whiteboards (in German).

Numerous Cornelsen

titles are whiteboard-

compatible.

For example:


PORtRait

Our Newsletterprovides information about the Cornelsen Publishing Group. Our Newsletter also provides informa-tion about current publications from Cornelsen and is also available at our Website: www.cornelsen.comOur Newsletter also provides a forum for all those who wish to exchange ideas and to discuss their experience of using our books. We look forward to receiving your comments, sugges-tions and questions.

Contacts:

International Relations and Foreign RightsHolger Behm tel.: +49 30 897 85 341fax: +49 30 897 85 658 email: [email protected]

Kristin Kupschtel.: +49 30 897 85 380fax: +49 30 897 85 658email: [email protected]

Martin FielkoTel: +49 30 897 85 560Fax: +49 30 897 85 658E-Mail: [email protected]

International Marketing and SalesFriederike Obermeiertel.: +49 30 897 85 532fax: +49 30 897 85 499 email: friederike.obermeier@ cornelsen.de

Martina Bartucztel.: +49 30 897 85 465fax: +49 30 897 85 277 email: [email protected]

Karsten Ermlichtel.: +49 30 897 85 758fax: +49 30 897 85 277 e-mail: [email protected]

International MultimediaDevelopmentVicente José Ariolitel.: +49 30 897 85 467fax: +49 30 897 85 567email: [email protected]

ImprintNewsletter · Publisher: Cornelsen Verlag GmbH Mecklenburgische Str. 53D-14197 Berlin

Editor & Co-ordinator:Holger Behm, Kristin Kupsch

With contributions from: G. Deutz, M. Fielko, P. Gäbele, C. Köpf, M. Kuttig, A. Loyd, M. Ritzberger-Moser

Design und Production: Cornelsen Verlag, Advertising Dept.

Picture on title: alamy Ltd.

All rights reserved. No parts of this publication may be reproduced without the permission of the Cornelsen Publishing Group. Price changes reserved. Prices include VAT. Prices valid: 1.1.2009.

iMPRint

Test preparation booklet for Prima

Cornelsen is attracting a growing number of international groups of experts interested in learning more about the newest develop-ments in educational media. The first half of 2009 saw a constant stream of visitors to Cornelsen, as you can see from the follow-ing photos of our international guests:

Professors Minoru Ohtani and Shinichiro Matsumoto from Kanazawa University in Japan (Image 1) find out about teaching materials for Mathematics and Social and Area Studies in prima-ry schools. Our editors provided information in lively question and answer sessions.

A delegation of ministerial offi-cials from Mexico and Costa Rica (Image 2), enquire about ways of introducing German as a Foreign Language in their countries. The meeting was arranged as a result of a partner-school initiative, run by the German Foreign Office, which aims to raise interest in teaching German as a Foreign Language in schools abroad.

Cornelsen presents an overview of the German education system and published materials on Ger-man as a Foreign Language to a group of school principals from Cameroon and Gabon during their visit to Berlin. The event, which was met with a good re-sponse, took place at the Goethe Institute in Berlin (no image).

A delegation from Taiwan also paid us a visit (Image 3). German is already taught in high schools there.WeprovidedourTaiwan-ese visitors with ideas and infor-mation on materials for commu-nicative language training.

A group of Egyptian teachers of German look at our books for German as a Foreign Language for use in schools and universi-ties. (Image 4). Perhaps Prima or studio d will soon be used in Egyptian schools?

We discuss possibilities for co-operation in the area of German for middle schools with a delega-tion from Vietnam (Image 5).

Welcome to the World of LearningInternational Experts visit Cornelsen

Image 1

Image 2

Image 3

Image 4

Image 5


JUst PUblished

Part B follows the same format. The wide variety of texts, activ-ity types and topics reflect the student-centred approach of the series. A section at the back of the coursebook provides a grammar reference section and further practice exercises. Each student book also contains a CD with all self study materials.

The latest additions to the seriesA New Start Refresher B2 is gua-ranteed to motivate learners with a good knowledge of English. Each unit is topic- based and focuses on vocabulary expansion and speaking fluency without neglecting structured practice of all four skills. The themes are of interest to an international audience and emphasize the role of English as a medium of global communication. From the world’s most liveable cities to electronic footprints and the

Although, or perhaps because, more and more people world-wide are learning English to a re-latively high level at school, there is an increasing need to provide refresher courses to enable adult learners to keep up their language skills, keep their English up-to-date and to bolster their con-fidence. This is the mission of A New Start. In addition to the classical levels of refresher courses (A New Start Refresher A2 and B1), the new books in the series address learn-ers with a higher level of profi-ciency (A New Start Refresher B2) and those who prefer to refresh their English in a business-related context (A New Start Professional Refresher B1). Each coursebook in the series has the same simple but effect-ive structure: ten units of eight pages. Part A of each unit consists of three classroom pages plus one page of self study exercises and

Refreshing ideasUseful self study English material

Hair & Beauty

A New Start Professional

Refresher B1

course book+CD+phrasebook

ca. 176 pages, softback

numerous illustrations

ca. 27.95 € (September 2009)

ISBN 978-3-464-20029-2

The Hair & Beauty materials pack is aimed at all hairdressing trainees. It is ideal for both self-study and as supplementary class-room material. Trainees can also use it as a reference work during their practical salon training.

step. Text margins explain the origins and meaning of specialist terminology and foreign words and phrases. Internet links to sources of additional infor-mation are also provided.

A sample of the contents:• Greetinganddealingwith

clients• Hairandscalpcare• Stylingrecommendations–

hairdresser-client consultations

• Cuttinghair• Stylinghair• Permanentwaves• Colourrinses,permanent

colour and bleaching• Handandnailcare–

manicures

Practical information on hair-dressing is provided in an easy-to-understand format, and includes the basics of hair and skin struc-ture, hair and skin condition, hygiene requirements and legal information relating to hairdressing as a career.

The main subject areas are• problem-basedclient

situations• clientrelations• theoreticalscientificprinciples• practicalinformationon

hairdressingA wide range of exercises com-plement the material.Text, numerous photographs, il-lustrations and diagrams explain the various techniques step-by-

Hair & Beauty

Techniques 1

Student's book, 248 pages,

softback,


17.95 €

ISBN 978-3-06-455818-2

way shops make us part with our money, the topics give learners plenty to think and talk about – even after the lesson is over!

A New Start Professional Refresher B1 caters to the needs of learners who want to combine a refresher course with work-related content which is in tune with their real-life communicative needs. The course material focuses on making the transition from gen-eral English to business English by including communication skills like telephoning, email-writing that are relevant in everyday life and at work, and topics such as social/business networking and job satisfaction which are at the interface of the two areas. Topics for discussion have been chosen for their international appeal and their relevance to the business world of today and cover themes as varied as reasons for business success or failure, working in

• Decorativecosmetic treatment – make-up

• Influencingbusinessprocesses• Complexhairsalonservices The materials pack includes two volumes on hairdressing and salon techniques, one volume on marketing and business admini-stration, a volume on the basics of mathematics and an examin-ation preparation book.

For example:

virtual teams, corporate social responsibility and international marketing strategies.In addition to the self study CD, this book also contains a phrase book with useful language for every business-related situation. Ideal for slipping into a pocket and using on the move.

For example

OUR PaRtneRs

Cornelsen Verlag 14328 Berlin

E-Mail: [email protected]

Cornelsen online www.cornelsen.de/international www.cornelsen.de/teachweb

Cornelsen is the German Member of the European Educational Publishers Group

P9363412 A 05.09

LICENCEESChina

Peking University Press

205 Chengfu Road, Haidian District

100871 Beijing, China

contact: Wang Yan

tel: 0086 10 6275 2036

fax: 0086 10 6276 5015

email: [email protected]

Our titles:

• New Basis for Business series

•ShortCourseseries

•BusinessEnglishforBeginnersseries

•InternationalEnglishfor

OfficeCommunication

•CommercialCorrespondence

Indonesia

PT Katalis Mitra Plaosan

Jalan Asem V/10

Jakarta 12410, Indonesia

contact: Elisabeth Soeprapto-Hastrich

tel: 0062 21 7501477

fax: 0062 21 7657946


website: www.katalis.co.id

Our titles:

•studiodseries, German as a foreign

language for adult learners

SALES PARTNERSEgypt

Adam Bookshop

Maadi Grand Mall

Shop No (124) – Degla Maadi

Cairo, Egypt

contact: Magdi Radwan

tel: 0020 2 5195351


Ukraine

Linguist

10-B, Moskovskyi av.

Kiev 04073, Ukraine

contact: Oleg Odolsky

tel.: 0038 044 228 33 63

Fax: 0038 044 247 42 71


website: www.linguist.com.ua

To be continued …

JUst PUblished

From Nursery School into Primary SchoolMaterials for recording learning progress

From Nursery School into Primary School introduces a novel con-cept in the study of early learning situations and the ensuing learning progress. This easy-to-use book makes it possible to record not only the skills already possessed by children in their last year of nursery, but also their individual lear-ning progress – in the cognitive domain, as well as in the physi-cal and socio-emotional areas. Numerous worksheets and stimuliassist each child in

The financial crisis affects everyone. This book com-bines theory

with economic practice in a way which makes it accessible to a wide readership.The authors describe the deve-lopments during the spring of 2009 and deal comprehensively but comprehensibly with the fol-lowing questions:

• Humankind in the financialcrisis – from homo economi-cus to behavioural finance?

• Thefinancialcrisis– where has all the money gone?

Naturally, the child himself is the main focus of the work.The portfolio offers many helpful suggestions which assist in discovering the full potential and aptitude of each child. The child’s individual stage of development is the basis of the work.

and director of the European Institute for Financial Enginee-ring and Derivatives Research (EIFD). Dr. Dietmar Ernst is a Profes-sor of Corporate Finance at Nürtingen-Geislingen Univer-sity(Hochschule fürWirtschaftundUmwelt(HfWU).Dr.JoachimHäckerisaprofessoratHeilbronnUniversity.Nadine Eil works for the KfWIPEX Bank in Frankfurt/Main

creating a personal portfolio, which allows nursery and primary school teachers to gain a holi-stic view of each child’s stage of development in terms of pre-school preparation.The materials have been tested, are practice- oriented and easy to use. The port-folio also helps ease the transition from nursery to primary school. The recorded work highlights the child’s individual strengths and preferences. It is then easier for future teachers to adapt to the appropriate level for the child.

• Thefinancialcrisis– the first bubble in a series?• Whatroledoesinvoicingplay

in the financial crisis?• Whatroledohedgefundsplay

in the financial crisis?• Whatdoesthebankofthe future look like?• Whataretheeffectsofthefi-

nancial crisis on the emerging economies (Brazil, Russia, India, China and the United Arab Emirates)?

• Howdidthefinancialcrisisde-velop into an economic crisis?

About the authors: Michael Bloss is a securities specialist, authorised represent- ative of the Commerzbank AG

From Wallstreet to Main StreetThe Global Economy after the Financial Crisis

From Nursery School into

Primary School

88 pages, softback


19.90 €

ISBN 978-3-7058-7958-4

From Wallstreet

to Main Street

approx. 350 pages, hardback

approx. 29.80 €

ISBN 978-3-486-59026-5

Cornelsen Publishing Group International Newsletter · 2010-01-27 · Cornelsen International...

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