InternationalNewsletter

Cornelsen Verlag

Cornelsen Verlag Scriptor

Cornelsen Experimenta

Oldenbourg Publishing Group

VERITAS Verlag

Sauerländer Publishing Group

FRAUS GroupCzech. Rep./Slovak. Rep

BC Edukacja/Poland

Cornelsen Publishing Group

Welcome to the World of Learning

No. 1 · 2010

International Relations and Foreign Rights

P. 3

3,000 teachers of

German as a foreign

language meet in Jena

P. 6

Cornelsen

Vocational Training

P. 8

studio d B2

Communication

in Business

Promoting learning success in the digital ageVariety of educational media in schools

Cornelsen International Newsletter 1/20102 Cornelsen International Newsletter 1/2010 3

IN BRIEF

New licensed editions

Lernen mit Rufus Rabenschlau, (Learning with Rufus Raven) Poland, BC Edukacja, are colourful game and handicraft books which provide a variety of activities and motivate children to learn; just the right thing for curious children of four years and upwards.

Das professionelle 1x1, (Professional Basics) Czech Republic, Grada Publishing, shows the reader how to develop his personal guerilla-marketing-tactics and and conduct attention-grabbing advertising campaigns in companies and institutions of all sizes.

lextra interactive language courses for beginners (English, French, Spanish, Italian), Poland, BC Edukacja, Star detectives Anita Andress und Derek Dexter investigate a spectacular case. Learners follow the exciting detective story and learn conversational idioms and language structures in front of the television.

Matters Series, China, Shanghai Foreign Language Education Press, enables learners to use English in everyday situations and in business contexts. The course materials use a communicative approach but also revise all important grammatical structures.

Your Newsletter Editors

Every four years, linguists, cultu-ral specialists and teachers of Ger-man from throughout the world gather together to exchange ideas and share experiences at the larg-est event relating to German lan-guage teaching and culture. This year the fourteenth international German teacher’s conference [XIV. Internationale Deutsch-lehrertagung (IDT)] took place in Jena and Weimar in Thuringia from 3rd to 8th August under the motto “Move up with German”

Cornelsen was one of the main sponsors and suppliers of the IDT and the Cornelsen stand proved to be a popular meeting point for the German teachers present. The numerous work-

shops presenting materials for German as a Foreign Language also offered the attendees a wide variety of opportunities to get to know Cornelsen publications better. A presentation of the multimedia components of studio d achieved the most popularity, with an audience of over 150: Professor Hermann Funk and the studio d author and editorial team intro-duced interactive whiteboard materials, curriculum planners and the new studio d B2.Cornelsen Verlag CEO Hart-muth Brill received the visitors at the reception that followed. There were numerous opportu-nities to talk business in a relaxed atmosphere.

In every International News-

letter we present you with

a selection of the licensed

editions which have already

appeared, as well as licen-

sing contracts which have

just been signed.

If you would like to examine

any of these titles, just let

us know. We would be

happy to send you a copy

as long as the rights are still

available in your language

area.

China

East China Normal

University Press

• Unterrichtsmethoden I

• Unterrichtsmethoden II

• Was ist guter Unterricht?

• Leitfaden Unterrichts-

vorbereitung

guide books for teachers

China Machine Press

• lextra interactive

language course busi-

ness English: Meetings

Presentations, Commu-

nications, Negotiations,

interactive DVDs

Poland

BC Edukacja

• Training international:

Präsentieren – wirkungs-

voll und strukturiert

• Training international:

Teamentwicklung

• Training international:

Konfliktmanagement

bilingual business

guidebooks

Vietnam

NTV

• lextra interactive

language course

business English:

Meetings, Presentations,

Communications,

Negotiations,

interactive DVDs

United Kingdom

Oxford University Press

• Short Course series:

English for Negotiating,

English for Legal

Professionals

(monolingual edition)

Frankfurt Book Fair: Five Cornelsen products receive awards

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IN BRIEF

On this page you will once again find the titles of our latest licensed editions. The titles are published by Cornelsen Verlag and Cornelsen Verlag Scriptor.

On the opening day of the Frank-furt Book Fair, five products published by Cornelsen were awarded the German Software Prize GIGA-Maus 2009. Cornelsen Trainer Mathe for Nintendo DS received the award in the category of Best Learning Program for Mathematics as well as the group award in the cate-gory Software for Children of 10 Years and Upwards.

The award for Best Program for Mobile Learning for the whole family went to Lextra iTalk Busi-ness. The award for Best Learning Program for German went to Lernvitamin Diktattrainer, the Best Learning Program in Natu-ral Sciences was Physik Ober-stufe (Advanced Level Physics), and the Best Learning Program

3,000 teachers of German as a foreign language from 111 different countries meet in Jena

studio-d-components at a glance

Cornelsen was also among the prizewinners of the “Erasmus Euromedia Awards 2009”. The “Special Award for Edu-cation & Ethics” went to the DVD-ROM Against Antisemi-tism, published by co-operation partners Cornelsen, Centre for Anti-Semitism Research Berlin, LISUM Berlin-Brandenburg and the American Jewish Com-mittee. Fraus Publishers from the Czech Republic, a publishing house belonging to the Cornelsen Publishing Group, won this year‘s Silver Award for the title Matematika 5 and the Bronze Award for Dejepis 6 (History 6) at the European Educatio-nal Publishers Group‘s Best European Schoolbook Awards Ceremony.

in the category Mathematics for Children between 6 and 10 years old was 2weistein Lernen-Trai-nieren-Spielen (Learn-Practise-Play).

GIGA-Maus is a recognised seal of quality for software and online-learning products suitable for the whole family.

Audio trainer for studio d! A new audio trainer (CD plus booklet) is available for users of our series studio d (German as a Foreign Language for Adults) at level A1 of the Common European Framework of Reference. This portable language-laboratory for people on the move provides practice material especially tailored to the needs of beginners with little language learning experience. Interested? Get in touch!

Stop

press!

Cornelsen International Newsletter 1/20104 Cornelsen International Newsletter 1/2010 5

BACKGROUNDBACKGROUND

� e central role in the enter-taining detective stories for learners of German is played by private detective Patrick Reich. Blackmail, theft, kidnapping or murder – whatever the case, Patrick Reich is your man.

Although each “LernKrimi” story is separate in itself,

Patrick’s life story is developed further with each case. Suitable for learners of German at CEFR level A2 – B1 Technical Requirements: suitable for all current iPhone models and iPod Touch (3.1. Update)

NEW:

First popular

detective story

available for

iPod & iPhone

The plan made headlines world-wide. E-books were ‘in’ and printed books were ‘out’ for California’s governor Arnold Schwarzenegger, who wanted to introduce free digital books into classrooms by the beginning of the new school year. Unfortunately only 16 such PDF books were available at the start of the new classes and the teachers’ union scoffed, “Before we invest in such expensive toys we should buy new print ver-sions of school books”. Schools also complained of inadequate IT equipment and lack of pro-fessional training for teachers in this field.

teacher training offers too little input on teaching and learning using computers and the Inter-net. As a result of the observation that 49% of (also older) teachers in Germany nevertheless use their computers “very often” for preparation, Cornelsen has developed “Digital Lesson Plan-ners” to accompany its teaching publications.

These planners contain digita-lised pages of the book, multi-media elements to fit the course book, a digital curriculum plan-ner which is able to allocate the available content and units to match exactly the number of

Yet in other countries too, not least in Germany, requirements and reality are still poles apart and the use of IT in school edu-cation is still developing. This difficult atmosphere is the envi-ronment in which educational publishers – including Cornel-sen – are trying to place their digital products. The gatekeepers of IT use in schools – and at the same time the most important target group for publishers – are the teachers.

Although they may be “heavy users” of Web 2.0 and cloud computing in private life, their

lesson periods available as well as detailed guidelines on how to use the book in lessons.

A further example: the ever-present requirement for progress and diagnostic tests and indivi-dual learner support is catered for by means of Cornelsen’s Online Diagnosis Server. Teachers are able to create test logins for their children on this site, the students complete an online test and teachers can access a detailed evaluation within minutes and are able to select suitable supporting mate-rials, print them off and hand them to their students for extra practice.Publishing houses – including Cornelsen – produced further products in response to the much more advanced digitalisa-tion of private learning.

Numerous software products from Cornelsen use the current entertainment genre in order to promote learning success, for example: the “Lextra” – detec-tive stories, the Serious Games from the “Genius” Series, based on simulation software such as Sims, Maths and English trainers for Nintendo DS, and practice software for Business English or German, which can be down-loaded onto iPods and iPhones from Apple’s AppStore.

Computing and students’ own private equipment. School au-thorities will realise that these

The future perspective indicates that learning and knowledge acquisition will increasingly take place online and by means of digital equipment. This deve-lopment is facilitated by fast Internet connections (also in public places), the rapid spread of reasonably priced mobile end units such as netbooks and smart phones and the conver-gence of major media systems such as television, radio and the Internet.

Schools face the challenge that their own complex and fault-prone computer networks and computer rooms will increa-singly be replaced by Cloud

learning scenarios complement and support differentiated and individualised learning in the age of full-day schooling, mixed age and mixed ability groups.

More and more digital pro-ducts are thus being developed around printed course books. These latter still have their place in the classroom, along with the student’s laptop. Schwarzeneg-ger, governor of IT-wonderland California, should perhaps have faith in his teachers and buy them more printed textbooks ;-).

Gunter Becker

Promoting learning success in the digital ageVariety of educational media in schools

Screenshots from ‘Liebe bis in den Tod’Screenshots from ‘Liebe bis in den Tod’

Cornelsen International Newsletter 1/20106 Cornelsen International Newsletter 1/2010 7

IMPRINT JUST PUBLISHEDPORTRAIT

Our Newsletter provides information about the Cornelsen Publishing Group. Our Newsletter also provides informa-tion about current publications from Cornelsen and is also available at our Website: www.cornelsen.comOur Newsletter also provides a forum for all those who wish to exchange ideas and to discuss their experience of using our books. We look forward to receiving your comments, sugge-stions and questions.

Contacts:International Relations and Foreign RightsHolger Behm tel.: +49 30 897 85 341fax: +49 30 897 85 658 email: holger.behm@cornelsen.de

Kristin Kupschtel.: +49 30 897 85 380fax: +49 30 897 85 658email: kristin.kupsch@cornelsen.de

Martin FielkoTel: +49 30 897 85 560Fax: +49 30 897 85 658E-Mail: martin.fi elko@cornelsen.de

International Marketing and SalesFriederike Obermeiertel.: +49 30 897 85 532fax: +49 30 897 85 499 email: friederike.obermeier@cornelsen.de

Martina Bartucztel.: +49 30 897 85 465fax: +49 30 897 85 277 email: martina.bartucz@cornelsen.de

Karsten Ermlichtel.: +49 30 897 85 758fax: +49 30 897 85 277 e-mail: karsten.ermlich@cornelsen.de

International MultimediaDevelopmentVicente José Ariolitel.: +49 30 897 85 467fax: +49 30 897 85 567email: vicente.arioli@cornelsen.de

ImprintNewsletter · Publisher: Cornelsen Verlag GmbH Mecklenburgische Str. 53D-14197 Berlin

Editor & Co-ordinator:Holger Behm, Kristin Kupsch

With contributions from: G. Becker, G. Deutz, Prof. A. Fearns, Dr. M.-L. Friedemann, C. Jesse, E. Schmidt-Dransfeld, Dr. G. Weimann, H. Ziburske

Design und Production: Cornelsen Verlag, Advertising Dept.

All rights reserved. No parts of this publication may be reproduced without the permission of the Cornelsen Publishing Group. Price changes reserved. Prices include VAT. Prices valid: 1.1.2010.

My adventure began with the instructions for the use of the book, a detailed description of how to interpret various colours, symbols, red and blue lines. Nevertheless, the stories, quota-tions, illustrations, caricatures, introductory pages, and research boxes made the text lively and realistic. (. . .) The book holds the attention of the reader, contrary to many English texts, which allow my thoughts to wander. The content of the book provides everything required for an expansion of the role of carer. Of course, more in-depth study is required, but this book lays the foundation stone which widens the horizons of carers, clarifies the complexity of the caring professions and directs their attention to nursing care systems, healthcare policy, eco-logy, law and ethics relating to minorities and ethnic groups. Learning section 4 of the book sends the reader on a gripping

The book before me, Volume 3 of the series “In Good Hands – Health Care and Nursing; Health Care and Paediatric Nursing”, 736 pages long, has made a posi-tive impression on me. Since I have never nursed in Ger-many, reading the book meant discovering anew the subject of nursing care and the roles invol-ved. In the USA people often take the view that knowledge from third parties is somehow less valuable than one’s own. This book provides the proof that this attitude is wrong. Having intended to skim through the book, I found myself unable to skip any significant part: the con-tents were too gripping, entertai-ning and creative.

In Good HandsHealth Care and Nursing; Health Care and Paediatric Nursing

A Review by Marie-Luise Friedemann, PhD, RN

Business and culture …… aren’t necessarily poles apart; they can support and complement each other, as shown by two new non-fiction publications

In guten Händen

Gesundheits- und

Kinderkrankenpflege

896 p., hardback

numerous illustrations

39.50 €

ISBN 978-3-464-45302-5

Management by Socrates – what Philosophy has to offer Business reveals the advantages which phi-losophising can bring to business leaders. It is not a guidebook with hasty tips. On the contrary, it offers substantiated ideas to reflect upon. It encourages the reader to review his or her actions and thought processes, to ques-tion restraints and to search for new perspectives.

248 p. , illustrations, hardback

19.95 €

ISBN 978-3-589-23676-3

Curtain up – for me instructs its readers to professionalise their personal presentation – voice, speech, expression, body language. The author draws on the experience of the Commedia dell’arte and offers a person-ality training programme using acting techniques.

268 p. + 2 CDs,

illustrations, hardback

24.95 €

ISBN 978-3-589-23708-1

voyage of discovery of himself/herself and how he/she relates to others. These are the topics which deve-lop nursing care into a profession and nurses into experts. (. . .)

Finally, a few remarks on my main interest in including the family in nursing care. Since working with parents and fami-lies is of primary importance in paediatric nursing, dealing with the viewpoint of the parents and its integration into the care pro-gramme is appropriate. Co-ope-ration with parents, preparation for the discharge of the child and the nurses’ willingness to address the concerns of the parents will probably also gain importance in Germany. The role of family members is also addressed in topics relating to geriatric care. In geriatric nursing homes and home care, the main issue is integration. As a result of my research I have experienced

Cornelsen Vocational Training

Management by Sokrates –

What philosophy has to

offer business

how important it is not only to tolerate family members but rat-her to integrate them as partners in the care regime. The basics of this topic are already dealt with in volume 1 of the series, in the detailed chapter “Beraten und Anleiten” [Advising and Guiding]. I am convinced that the series “In Good Hands” takes an important step into the future of nursing care.

ReviewDr. Marie-Luise Friedemann, PhD, RNFlorida International University, Miami, Florida, USAfriedemm@fiu.edu

Cornelsen Vocational Training has up to now largely been known to our business partners through its English language materials. Series such as “Focus on . . .”, “Matters” and “Baustein . . .” have been very popular with their users for a long time. In order to take advantage of the oppor-tunities for publishers which are arising as a result of the globalisa-tion of the labour market, Cor-nelsen is expanding its range of vocational training materials.The emphasis of this expansion will include on the one hand the interdisciplinary subjects such as mathematics, information tech-nology, economics and politics, and on the other hand increased attention to the development of

training materials for trades and professions within the German dual-training system (compri-sing in-company training and day release studies). Particular attention will be devoted to mate-rials relating to the commercial employment sector. Materials relating to popular careers such as office professionals, retail sales personnel, wholesale and foreign trade specialists, and industrial management and clerical staff will be given priority.Further career areas for which materials will be produced include medical and dental assi-stants, physiotherapists and the caring professions such as nur-sing, geriatric care and health-care workers. Materials will be

produced in areas new to the programme, including training materials for beauticians, hair-dressers and social work profes-sions involving personal care and childcare.Licenced editions of these mate-rials are available already through the German-language publishers Veritas (for Austria) and Sauer-länder (for Switzerland) and in China, Finland, Croatia, Sweden, the Czech Republic and Roma-nia, successful vocational litera-ture has already been published under licence.You too can update your careers training programme with Cornelsen’s vocational training publications. Licensees are very welcome.

Cornelsen Vocational Training: the team

For example:Care-o-theque: English

in caring professions

192 p., hardback

numerous illustrations

16.50 €

ISBN 978-3-06-455176-3

Dentistry Matters:

English for dental assistants

128 p., softback,

numerous illustrations,

20.50 €

ISBN 978-3-06-020063-4

Informatics in business

440 p., hardback,

CD-ROM included

numerous illustrations

24.50 €

ISBN 978-3-06-450154-6

Mathematics

at university entrance level

680 p., hardback,

numerous illustrations

35.95 €

ISBN 978-3-06-450018-1

Mathematics

at university entrance level

680 p., hardback,

numerous illustrations

35.95 €

ISBN 978-3-06-450018-1

JUST PUBLISHED OUR PARTNERS

Cornelsen Verlag14328 Berlin

E-Mail:holger.behm@cornelsen.de

Cornelsen onlinewww.cornelsen.de/international

Cornelsen is the German Member of the European Educational Publishers Group

P936392 02.09

LICENCEESCzech Republic

Grada Publishing, a.s.

U Pruhonu 22

170 00 Prague 7

contact: Magdalena Brenkova

tel: 00420 2 20386412

fax: 00420 2 20386 400

email: brenkova@grada.cz

Our titles:

• Das professionelle 1x1:

99 Tipps für erfolgreiche Werbung,

Psychologie – Vorsprung im Job,

Guerilla Marketing,

99 Tipps für den erfolgreichen Füh-

rungsalltag, Bewerben auf Englisch

Republic of Korea

Galmaenamu Publishing Co.

Gyeonggi-do Goyang-si Deokyang-gu

Hwajeong-dong

Dalbit Villiage, #205–707, 412–735,

contact: Ms Sun-Kyung Park

tel: 0082 (0)31–967-5596

fax: 0082 (0)31–967-5597

email: kevinmanse@hanmail.net

or her agency: Mrs Toni Kim,

toni@grb-agency.com

Our titles:

• Das professionelle 1x1: Psychologie

– Vorsprung im Job, 99 Tipps für

den erfolgreichen Führungsalltag

SALES PARTNERSArgentinia

Das Haus des Buches

Cnel. Dupuy 6001

E. del Lago 213

1842 Canning Buenos Aires

contact: Karin Veronica Arenas

tel: 0054 (0) 810–333-4105

email:

karin.arenas@dashausdesbuches.com

Japan

Goethe Book Co. Ltd.

2-5-9-1F Minami-Aoyama

Minato-ku

Tokyo, 107-0062

tel: 0081 3 5771 6511

email: kuzumi@goethebook.co.jp

To be continued …

A German as a Foreign Language Course Programme from A1 to C1 hasn’t been invented? Yes it has! – studio d!studio d, our tried and tested course for adult learners of Ger-man as a foreign language, has up to now taken students from levels A1 to B1. The course is theore-tically well founded, has proved itself in practice and has been very well received by learners, who quickly gain confidence in langu-age use. This has made studio d the most successful German as a Foreign Language course world-wide. Now the first German as a Foreign Language Course is to cover all levels from A1 to C1. Changing course series at inter-mediate level is finally a thing of the past.With its gentle progression from level B1 to B2, the intermediate

The course book Communica-tion in Business is aimed at lear-ners of German as a Foreign Lan-guage with a prior ability level equivalent to B1 of the Common European Framework of Refe-rence for Languages. As is the case with the other titles in our series Professional Communication – this book is intended for young adults in vocational training at school or in companies, as well as for students preparing for work placement or a career start. The content has been carefully chosen to enable learners to identify with young adults in Germany through

designed area studies (about Ger-many, Austria, Switzerland and Luxemburg) are expanded by an intercultural perspective. Regular self-evaluation and inte-grated examination preparation help the learner to assess his or her progress.For example:

book provides a comprehensive guide for students. The learner-friendly progression is based on the Common European Frame-work of Reference for Languages. In a total of three volumes (two of them at B2 level) learners reach level C1.The lexis is systematically expan-ded, whereby idioms and expres-sions are given special attention. The clearly-structured grammar sections are presented in context. Supporting drills and exercises enable learners to make lasting improvements in their commu-nicative competences. Authentic texts on a variety of current topics motivate course participants to speak. The well

topics and tasks based around current German vocational trai-ning programmes. Learners are involved and moti-vated by the use of interesting case studies (from intercultural studies, for example) and com-municative situations. Emphasis is placed on the development and use of strategies and the breaking down of inhibitions relating to productive skills. Included are exercises for self-evaluation and self-assessment in each unit, where the materials presented can be revised and consolidated under the heading “Meine per-sönlichen Dateien” (My Files).

Communication: without a hitch

studio d B2 / Part 1

course book + CD

approx. 232 pages, numerous

illustrations, softback

approx. 19.95 €

ISBN 978-3-06-020094-8

Release: 2010

Communication

in Business

student‘s book+ CD-ROM with

glossaries in 11 languages*

192 pages, illustrated, softback

14.95 €

ISBN 978-3-464-21236-3

* English, French, Greek, Italian, Dutch, Russian, Czech, Turkish, Polish, Portuguese and Spanish