Co-organised by :

Conversations on The Role of Social Enterprises H O N G K O N G · J a n u a r y 2 9 t h 2 0 1 3

A Welcome Message from the Organizer

Professor Francis T. LuiAssociate DeanHKUST Business School

Mr. Steven YingChairmanFoundation for Amazing Potentials

It gives us great pleasure to welcome you to Conversations on the Role of Social Enterprises co-organ-

ized by the HKUST Business School and Foundation for Amazing Potentials.

For the past six years, the two Organizations have collaborated in the field of Social Entrepreneurship

to foster interaction, generate insight and achieve better understanding among Governments, NGOs,

Businesses, and Academia through various means including the offerings of CGI U in the company of

former US President Bill Clinton, special events in honour of former US President Jimmy Carter, Social

Entrepreneurship Practicum Courses, the Social Enterprise Venture Competition, and the Leadership

Development Tours in Hong Kong and the US.

This year, 20 HKUST Business School’s undergraduate students formed management consulting teams

to help organize a Social Entrepreneurship conference for approximately 100-120 participants. They are

also engaged by a bio-tech firm called EntoGenex Industry Bhd. To advise the CEO on the Company’s

go-to market strategy –an opportunity to bring the Company’s award winning Malaria and Dengue fight-

ing solutions to markets around the world. In 2012, more than 3,000 students from 30 plus universities

throughout mainland China participated in the Inspired Action Social Enterprise Venture Competition.

Several hundred proposals were submitted from which approximately 100 were selected for mentoring

and training. Grants up to CNY 10,000were awarded to each of the selected 50 pilot proposals. Eventu-

ally, 20 teams were chosen as finalists and representatives of the finalist teams travelled to Hong Kong

for a 5-day leadership development. All these activities culminated at the conference of ‘Conversations on

the Role of Social Enterprises’ on the HKUST campus.

The purpose of today’s Conference is to examine the role of Social Enterprises cross different sectors.

Perspectives hopefully will help:

·Generate thoughtful conversations, innovative ideas, and strategic approaches about social enter-

prises;

·Explore effective tools and metrics for social enterprises; and

·Promote social enterprise development and help more people to effectively engage in social enter-

prises.

We would like to take this opportunity to thank you for joining this special occasion on the campus of

HKUST. We wish to extend a warm welcome to all of you.

Guests of HonorHonorable Ms. Florence Hui JP

Under Secretary for Home Affairs, Hong Kong SAR Government

Dr. Fong Yun Wah SBS, MBE, JPPresident, Fong Shu Fook Tong Foundation

Dr. Alice Yuk, JPChairman, Hong Kong General Chamber of Social Enterprises Limited

Partner中国青少年发展基金会

北京师范大学 北京语言大学华北电力大学 首都经济贸易大学 中国传媒大学

Panels Speakers

Panel Advisors for Case Studies

Mr. Freddy LawFounder and CEO, Inter Cultural Education

Mr. Vincent WongBoard Director of “The Good Lab”

Ms. Mae AndersonHead of Philanthropy Services Asia Pacific, Credit Suisse

Ms. Lisa GenasciManaging Director, ADM Capital Foundation

Founder of Project CV- Community Arts Nurture Good ValuesMs. Angela Ng

Professor Po Chi WuSocial Entrepreneurship Teaching Faculty, HKUST

中国地质大学北京大学 北京工商大学 北京工业大学北京航空航天大学

中国地质大学（北京） 中央财经大学 哈尔滨师范大学西北大学香港科技大学

Participating Universities 浙江理工大学杭州师范大学华中科技大学华中农业大学华中师范大学

09.30-10.00 Registration

Welcome and Opening Remarks

Keynote Address

Special Guest Speaker

Social Enterprise Insights Speaker

Point of View Address

Break

Panel DiscussionsPanelists:Mr. Freddy Law, CEO, Inter Cultural EducationMr. Vincent Wong, Director, The Good LabModerator:Mr. Steven YingLuncheon

Case Studies Presented by 4 Young Social Entrepreneurs 首都经济贸易大学-红丝带的印记华中农业大学-Live & Love北京师范大学-飞鸽传书浙江理工大学-新农村“爱老院”的探索Advisory Panel FeedbackMs. Mae Anderson, Credit SuisseMs. Lisa Genasci, ADM Capital FoundationMs. Angela Ng, Project CVProf. Po Chi Wu, HKUSTWrap-Up

Conversations on The Role of Social Enterprises

Honorable Mrs. Florence Hui JP, Under Secreatary for Home Affairs, HKSAR Government

Professor Francis T. Lui, Associate Dean, HKUST

Dr. Fong Yun Wah SBS, MBE, JP, President, Fong Shu Fook Tong Foundation

Dr. Alice Yuk JP, Chairman, Hong Kong General Chamber of Social Enterprises Limited

Mr. Steven Ying, Chairman, Foundation for Amazing Potentials

10.20-10.40

10.00-10.20

10.40-11.00

11.20-11.40

11.00-11.20

11.40-12.00

12.00-13.00

13.00-15.00

16.00-16.30

15.00-16.00

16.30-16.45

Under Secretary for Home AffairsHong Kong SAR Government

Honorable Ms. Florence Hui JP

Ms. Florence Hui is currently Under Secretary for Home Affairs of the Hong Kong Special Administrative Region Government. The key policy areas cov-ered by the bureau include culture and sports, district administration, youth development and social enterprises. Prior to joining Government, Florence was Head of Business Planning and Development for North Asia of Stan-

dard Chartered PLC, responsible for strategy development and corporate governance. Before Stan-dard Chartered, she was management consultant with McKinsey & Company, advising international and regional corporations on market entry and growth strategy, organisational restructuring and process re-engineering. While at the bank, Florence served the banking industry as Secretary for the Hong Kong Association of Banks in 2007 and was Part-Time Member of Government’s Central Policy Unit in 2008.

Dr. Fong Yun Wah SBS, MBE, JPPresidentFong Shu Fook Tong Foundation Dr. Fong Yun Wah is a successful entrepreneur and renowned philanthropists in Hong Kong. Being the Chairman of the Hip Shing Hong Group of Compa-nies, the Fong Shu Fook Tong Foundation and the Fong’s Family Foundation, Dr Fong set aside a portion of his business profits every year to support edu-cation, social welfare, and charity work in Hong Kong and Mainland China.

Apart from the service in local charity such as Tung Wah Group of Hospitals and Po Leung Kuk, Dr. Fong has also supported the construction of many teaching facilities over Hong Kong and Mainland China, including the Fong Yun Wah Hall in the Chinese University of Hong Kong and the Fong Yun Wah Edu-cation Centre in Putian City, Dr. Fong’s hometown. Dr. Fong’s continuous support to cultural activities, education and social welfare has been highly recognized by various local and governmental bodies. In 1997, Dr. Fong, being the only awarder from Hong Kong, was awarded as one of the Ten Champions in Charity of China.

Professor Francis T. LuiAssociate Dean, Business SchoolHong Kong University of Science & TechnologyMr. Francis T. Lui is Professor and Head of the Department of Economics and Associate Dean of the Business School at the Hong Kong University of Science & Technology. Professor Lui’s research interests include economic growth, social security, corruption, family economics, exchange rate systems, the Hong Kong economy and the Chinese economy. Author or editor of elev-

en books, he has published numerous articles in leading international journals, such as Journal of Politi-cal Economy, Journal of Public Economics, and Journal of Economic Dynamics and Control. He has been the referee for more than twenty-seven academic journals and for Cambridge University Press. He had served on the editorial boards of Journal of Human Capital of the University of Chicago Press, China and the World Observer of Tsinghua University, and the Pacific Economic Review.

Speaker Overview(in alphabetical order)

Dr. Alice Yuk, JPChairmanHong Kong General Chamber of Social Enterprises Limited Dr. Alice Yuk, the chairman of Hong Kong General Chamber of Social En-terprises Limited (HKGCSE), is currently the Executive Vice-President of the YMCA of Hong Kong which delivers services ranging from education, com-munity services, leadership development, welfare, employment programs, organic farm, sports and recreation. Dr. Yuk is also the Chairman of UCNCHs

(United Christian Nethersole Community Health Service) Management Committee, which is an NGO promoting and providing health education and services to individuals and the community. Dr. Yuk is an ex-perienced social worker, administrator and entrepreneur. Since early 1980’s, she has been working with various sectors to try out social enterprise projects aiming to address a social cause as well as meeting financial sustainability. She also promotes SEs and trains young SE operators and entrepreneurs in the Mainland. The SE projects Dr. Yuk and her colleagues started include a Workers’ Canteen in an indus-trial areathat serves meals at affordable prices and a dental clinic that helps improve the dental health of low-income families.. In recent years, Dr. Yuk has been developing the organic farm which has not only created employment for low-education newcomers from Mainland China to HK, but also contributes to environmental education. After the Earthquake in Sichuan, Dr. Yuk and her staff, volunteers and business partners, started a Sichuan Dolls SE.. Dr. Yuk is the active initiator of the HK General Chamber of Social Enterprises Ltd.

Mr. Steven YingChairmanFoundation for Amazing PotentialsMr. Steven Ying attended New York University and received undergraduate and graduate degrees in Engineering and then an MBA in Finance. Steven’s experience personifies the idea that a quality education leads to a lifetime of opportunities. He started his career at IBM’s Research Laboratories in Pough-keepise, New York, specializing in microprocessor and architecture design.

Later, he worked for Mckinsey & Co. in Hong Kong as a management consultant, advising multinational corporations. After that, he became a Managing Director of the Internet Business Solutions Group at Cisco in Asia Pacific and then joined Microsoft, as the General Manager of Unlimited Potential Group for the Greater China region. In 2008, Steven made a transition to the nonprofit and impact investing sector, first as a General Manger of Habitat for Humanity China, there, he learnt about a passion for the cause of education. In December 2009, Steven founded the Foundation for Amazing Potentials, devoting his time and energy to this cause. To gain hands-on experience in philanthropy, Steven lectures on social entre-preneurship at Hong Kong University of Science and Technology’s Business School; advises a bio-tech firm called EntoGenex Industry Bhd. focusing on social impact by helping eradicate dengue and malaria and give millions of people a world of hope; and serves on the Hong Kong Philharmonic Orchestra Fund-raising Committee as a board member.

Speaker Overview(in alphabetical order)

About HKUST Business School Social Entrepreneurship Project 2013

HKUST Business School Students :

Mr CHENG Cheuk Lai Charles

Miss CHIU Yin Shan

Miss EFFENDI Fiona Citra

Mr HERVIEU Maxime Kieran

Mr KAN Ka Man

Mr LAM Cho Tak

Mr LAU Man Wai

Mr LEE Samson

Mr LEE Tsz Kei

Mr LEE Viciano

Mr LEUNG Ching Sum Jason

Mr LEUNG Wai Kit

Mr LEUNG Yeuk Ho

Miss LUO Qiwen

Miss NG Julie

Miss SHUM Ying

Mr TREBAOL Corentin Pierre Loic

Mr TSANG Ka Wing Taylor

Miss YEUNG Po Yee

Miss YUAN Qiting

Instructor: Mr. Steven Ying, Chairman, Foundation for Amazing Potentials

HKUST Business School Management :

Prof Emily Nason, Director of Undergraduate Programs / Global Business ProgramMs Ivy Ngan, Assistant Director, Undergraduate Student Development and Career Services

From January to June 2013, 20 HKUST Business School’s undergraduate students will form manage-

ment consulting teams with 4 members per team. First, the consulting teams will help organize a Social

Entrepreneurship conference for approximately 100-120 participants including distinguished speakers

ranging from government and NGO officials, academia, business executives, to philanthropists.

The purpose of the conference is to examine the role of social enterprises from cross sector perspectives

that will generate thoughtful conversations, innovative ideas, strategic approaches, and social enterpris-

es; explore effective tools and metrics for social enterprises; and promote social enterprise developments

and help more people to be effectively engaged in social enterprises.

Second, the student management consulting teams will be engaged by a bio-tech firm called EntoGenex

Industry Bhd. to advise the CEO on the Company’s go-to market strategy -- unique challenges and oppor-

tunities for bringing the Company’s award winning Malaria and Dengue fighting solutions to the markets

around the world where they can have the greatest leverage and highest impact on their efforts and in-

vestments. The consulting engagement will extend beyond classroom learning and provide students with

the opportunity to interview the CEO in Hong Kong, then travel to Kuala Lumpur, Malaysia, the Company’s

Headquarters, to present the recommendation to the management.

The Members of 2013 HKUST Business School and Foundation for Amazing Potentials Social Entrepre-

neurship Project are:

To mark the completion of the Inspired Action Social Enterprise Venture Competition, 20 exceptional students selected from the Competition’s finalist teams travel to Hong Kong for a five-day leadership development tour. The group attends a full-day conference with thought leaders from the fields of government, academia, corporate, social enterprise and NGO, visits the headquarters of major corporations such as Microsoft Corporation, Credit Suisse, Standard Chartered Bank, American Express Company, connects with peer stu-dents, faculty and Deans at the HKUST Business School campus, and visits Hong Kong Ocean Park for fun and play. At the end of the trip, the students will return home with new relationships, knowledge, and inspiration that hopefully make a difference in their lives.

Hong Kong Leadership Development TourJanuary 28 - February 1, 2013

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18.30 - 22.10 Beijing - Hong Kong

Monday, January 28th, 2013

09.30 - 10.0010.00 - 16.45

RegistrationAttend Conference “Conversations on The Role of Social Enter-prises”

Tuesday, January 29th, 2013

10.00 - 11.45

12.00 - 14.0015.00 - 16.0017.00 - 18.30

Visit The HKCSS - HSBC Social Enterprise Business Centre and Join the Presentation and DiscussionLunch with Lee Hysan FoundationMeet with American Express and its Emerging LeadersMeet with Credit Suisse and Attend the Reception

Wednesday, January 30th, 2013

Hong Kong Leadership Development Tour Itinerary

09.15 - 10.1511.00 - 12.0012.00 - 13.0013.30 - 14.0015.45 - 20.30

Attend Sowers Action’s ReceptionJoin Microsoft’s Presentation and Meet with its LeadersLunch with MicrosoftTour Microsoft Office Tour and Xbox Kinect GameVisit Ocean Park

Thursday, January 31st, 2013

17.10 - 20.20 Hong Kong - Beijing

Friday, February 1st, 2013

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Inspired Action is a social enterprise venture competition for university students to raise awareness of citizenship by developing and implementing relevant, accessible and afford-able solutions to social challenges. The Foundation for Amazing Potentials has supported the competition in partnership with the China Youth Development Foundation for the past five years.

Each year, more than 3,000 students from 30 plus universities throughout the mainland China and Hong Kong participate in the Competition. Teams of students identified a socio-economic challenge and proposed a solution. Several hundred proposals were submitted, from which approximately 100 were selected for mentoring and training. Grants of up to CNY 10,000 were awarded to each of the 50 pilot proposals. Eventually, approximately 20 teams were chosen as final-ists and the finalist team members travelled to Hong Kong for a 5-day leadership development tour during which they will interact with leaders from government, academia, corporates, social enterprises and NGOs.

Three themes guided the Com-petition. The first was direct action. Inspired Actions provided students with first-hand experience in social entrepreneurship through experiments and hands-on problem solving. Second was diversity. Students were engaged in a broad range of subjects from arts and cultural preservation, to educational equality, social services, environmental protection, digital inclusion and healthcare reform. The third was perspective. Through their own projects, students were exposed to global issues and challenges across different societies, cultures and languages.

Inspired Action Social Entreprise Venture Competition

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Professionals with background in management consulting, banking, accounting, market-ing, and IT participated in the Competition. They played critical roles as proposal screen-ers, examiners and mentors.

Prior to the start of the Competition, volunteer screeners read the proposals and listened to presentations by the students, then provided one-on-one feedback to the student teams. In the middle and final stages of the competition, volunteer examiners helped review progress reports and results, and provided feedback to the student teams and scores to the Compe-tition Committee. Their input was crucial in determining which teams would advance to the next stage. Throughout the Competition, mentor volunteers paired with student teams and provided insight, advice, professional and educational wisdom, and valuable time while contributing to the spirit of collaboration that made each student team a unique entrepre-neurial community.

We are very excited and proud to present to you the 18 finalists of the 2012 Inspired Action Case Competition as follows:

本项目旨在在农村现有的敬老院探索出能够持续性丰富农村老年人精神生活的爱老院，让农村老年人老有所养，乐享晚年。浙江理工大学机械团委团队已在梁弄镇敬老院开展活动并取得预期成效。

新农村爱老院的探索 焦啊雷浙江理工大学

本团队于2012年8月前往浙江省衢州市航埠镇河东静水希望小学，想要通过为期两周的暑期音乐夏令营帮助贫困地区的小学音乐艺术教育。我们团队由9名不同艺术专业的大学生组成，通过结合专业相互合作，在团队合作中丰富了音乐夏令营的课程活动。活动之后我们进行交流共享，使团队的活动得到更多关注，并一直与河东静水小学师生保持着联系。两周前，我们进行了一次回访交流，从中了解孩子近况以及变化，并根据大部分孩子的情况反思，希望能得到解决跨区域支教常态化问题的方法。

音之源 韩慧慧杭州师范大学

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本项目以学校周边的社区居民为服务对象，开展电器、电脑维修、医疗知识宣传以及环保知识宣传等活动，每个月会选择一个学校周边社区，为社区居民带去一些有益的知识以及提供力所能及的帮助，目前已经开展了三次活动 。。

兼济天下之社区阳光 王经纬华中科技大学

本项目旨在通过以网络游戏的升级模式的包装推出一系列的公益活动，提高当代大学生公益意识，帮助大学生养成健康的生活方式，树立快乐生活的理念，在课余时间收获生活技能，职场技能，交流沟通能力。 

live&love 吴茜华中农业大学

本团队由免费师范生组成，主要为农民工子弟提供义务支教，内容包括中小学基础及素质课程，形式有班级授课和一对一辅导等。截至目前，暑期夏令营活动已经圆满结束，社团的常规活动也顺利进入尾声。

心心火义教之家暑期夏令营 崔文婷华中师范大学

本项目通过联合武汉高校爱狗志愿者，建立高校联合志愿服务平台，致力于改善流浪狗悲惨的生存现状等。目前已有十五所高校、800余名志愿者加入。现已组织大型校园爱心接力宣传、“拜客行”社会宣传以及义工行活动，在高校中已形成一定的品牌和影响力。

关爱流浪狗 钟翔中国地质大学（武汉）

本项目致力于无纺布环保袋的推广，同时结合慈善救助与商业循环，尝试建立一种可持续、可复制的公益慈善形式。目前，本项目已在学校成功推广。活泼的形式、创意的新潮，深受好评。

袋我回家 李岩北京工商大学

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项目介绍：由于自行车摆放架的设计等问题，校内师生停取自行车十分不方便，我们想通过设计新型自行车架解决校内自行车停取摆放问题。 

通过创新自行车架改善校内自行车摆放问题

黄诗瑶北京工业大学

本项目以北语为依托，探索高校可执行的教材循环模式,既提高教材的利用率、保护森林资源，又能节省学生购买教材的支出，增强环保意识。现阶段小组正在通过捐赠、买卖等方式处理剩余图书。

首都高校教材循环利用计划 李阔林北京语言大学

本项目是在北京外来务工人员不断增多，但其子女的教育问题却无法得到妥善解决的情况下展开的支教活动。我们希望这个成熟的本科生支教项目能使孩子们感受到来自社会的爱心，并帮助他们了解多彩的世界。

励志·关怀1＋1 赵楚君北京航空航天大学

出于安全考虑，高校禁止快递人员进入寝室，快递末端配送已成为校园亟待解决的问题。飞鸽传书以自我管理的学生组织形式，基于楼群科学划分，开展快递配送上门的校园互助式公益活动，改善校园快递服务。

飞鸽传书·校园快递 林静雯北京师范大学

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基于随着社会发展而日益凸现的废旧手机及零件处理问题，我们于2011年6月发起以“手机爱地球”为主题的手机绿色回收行动。在学校和社区开展宣传和回收活动，并将回收所得交由环保处理厂统一处理。【目前进展】①建立北京市高校环保联盟，使得北京市近20所高校共同开展手机回收活动；②与伟翔科技环保公司合作，获得经验指导和资金支持。

手机爱地球 吴锦莹华北电力大学

艾滋病是一种致命传染疾病。因此对公众进行艾滋病的预防宣传显得尤为重要，对艾滋感染者的关心和反歧视也亟待加强。我们团队借助同伴教育这一形式进行关于艾滋病知识的宣传。迄今已进行了包括大学和高中在内的11场同伴教育，外展以及12.1世界艾滋病日的宣传活动。

红丝带的印记——关艾在行动 李梦璐首都经济贸易大学

本项目是由中国传媒大学6位学生共同参与的一项公益活动。我们将目标锁定于频临灭绝的民间手工艺术，通过高校明信片巡回展、网上博物馆等一系列的形式，向高校学子宣传和展示我国民间优秀的传统手工艺术。现阶段，项目已经接近尾声，随着1月底网站的建立，向日葵计划的本期活动也正式结束。

向日葵计划 曾燕子中国传媒大学

中国有2000多个县，然而在这些县的教育资源却极度匮乏，人文教育极度缺失。怀着改善乡村教育的愿望和对立人乡村图书馆理念的认可，项目通过和民间组织立人合作，2012年8月份赴河南淮滨张国栋图书馆进行志愿和夏令营支教活动近十天，同时前期组织捐献图书伍佰余本，帮助张国栋图书馆和中国地质图书馆建立起合作关系。项目在一定程度上缓解了当地图书短缺的问题，也丰富了当地的孩子们的假期课余生活。

图书立人·服务乡村 韦冠楠

中国地质大学（北京）

本项目针对盲人文化产业现状，意在激励社会上更多的人关注盲人文化方面的需求，为他们提供力所能及帮助。目前，我们已经与中国盲文图书馆以及红丹丹心目影院展开合作，从书籍以及电影两方面开展志愿活动。

盲人文化产业志愿服务 王绍勋中央财经大学

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本项目组建了8支服务团队，200余名青年志愿者参与，分别在哈尔滨的延兴小学、民主小学、学院路滨才社区开展了60余项活动，爱心捐款捐物共计5万余元，共有100余名农民工子女受助。志愿者重点从课业辅导、亲情陪伴、感受城市、自护教育和爱心捐赠五个方面为农民工子女提供形式多样、切实有效的服务，奉献爱心，解决学习生活中遇到的实际困难和问题，有效促进了农民工子女健康成长。该项活动在取得了显著成绩的同时，也在社会上引起了广泛的反响，感召到更多的社会力量参与到关爱农民工子女的志愿服务活动中来。 

星光成长师范 陈静哈尔滨师范大学

本公社是以受肯德基曙光基金资助的在校生为主组成的非盈利性的社团组织。宗旨是在实践中锻炼自身，提高自我思想觉悟，同时更好地磨练意志、完善人格、熔炼团队，将学习与实践相结合，认识社会，把握未来。本公社始终践行”受助—自助—助人”的活动理念，在力所能及的情况下，接力爱心传递的圣火，为社会和他人提供义务服务。一方面，公社在各方的指导下积极做好餐厅实践工作，另一方面，公社积极开展各类公益服务活动。

曙光公社 周贵西北大学

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7/F Ruttonjee House, 11 Duddell Street, Central, Hong KongEmail: sying@amazingpotentials.orgWebsite: http://amazingpotentials.org/

The Hong Kong University of Science and Technology,Clear Water Bay, Kowloon, Hong KongWebsite: http:/www.ust.hk/