Creating

Conversation

Tips for #kidsyoga Social Media Success

@DonnaKFreeman

#yogainmyschool

Let’s Connect• Introduce yourself

• Exchange social media info

• Post using #kidsyogacon#NKYC2015

Social Media: all about conversation

of Social Media Success

s

Be authentic

Be authentic

It’s OK to have an opinion

Post behind the scenes photos

Shamelessly

unleash your

personality

Be timely

Be timely

Respond & Reply

Stay current – holidays, seasonal

Share news, events

Keep in Mind

• Simplicity

• Sensitivity

Be consistent

Be consistent

Brand consistency

Name Principles

Ideas Images

Schedule

Have a plan

Measure success

Adjust and focus

Be helpful

Be helpful

Empathize and focus on meeting

needs, solving problems

Key Question:

How can I make

your life better?

Be visual

Be visual

• Canva.com

• Pexels.com

• Flipagram

• Magisto

Long term memory

Emotional response

70% of sensory receptors

Be meaningful

Be meaningful

Encourage & support others

Be relevant & thoughtful

Know Your Metrics

What interests my

audience?

How/when are they

engaging?

Be positive

Be positive

Embody Mudita: being happy for

the joy others experience

Is this post?

• Interesting

• Useful

• Humorous

Be authentic

Be timely

Be consistent

Be helpful

Be visual

Be meaningful

Be positive

Bs

The What, How and Why of Social Media

Best Practices

• Post consistently – create a schedule

• Post native

• Longer text – “See More”

• 4-7x a week, max 2x a day

• 70-20-10 Rule

• Engage w community

Best Practices

• Microblogging >140 characters

• Retweet others

• Use .@ to make DM visible to all

• Strategically use #hashtags

• Do NOT link from Facebook

• 5-12x a day

Best Practices

• Visual

• Predominately female 40+

• Millennial Moms

• Search engine – descriptions 200-300

• Few/No #hashtags

• Do NOT use short links

• 7-15x a day

Best Practices

• #hashtags – 5 max

• Take better photos

• 1-2x a day

• Have a theme

• Engage w Likes

• Comment (use #hashtags)

• Repost Apps

Come on in.

Join the party!

Create Conversation• 7 B’s of Social Media Success• Best Practices

@DonnaKFreeman

@Yoga In My School

#yogainmyschool

#NKYC2015

Questions?