Conventions Of Music VideosTHE CONVENTIONS USED IN MUSIC VIDOES.

Conventions – Camera Shots

Music videos tend to include many long shots, close ups and mid shots. This is to create emphasis on the artist, location and emotions. Also, close ups are used not only to show emotions but to reflect the words of the song with the movement of the lips of the artist.

Movement

The movement of the camera is used to follow and trace the artist or band. Camera movements include tilts, pans, tracking and crane shots. Mise-en-scene: This refers to the arrangement of performers and props on stage or in a scene for a production of a music video or any other media text. Mise-en- scene puts importance on the representation of something.

Lighting

Some music videos are black and white which help emphasise a particular mood and some videos have artificial lighting which put the artist/s in an enhanced look.

Conventions – Costume Costume

This goes with the scenes in the song and reflects the genre. Costume is an important factor because it has a slight influence on how the viewers will dress because they use some of the celebrities as role models Colour: Colours tend to set the mood of the song through creating an atmosphere. For example, dark colours are used more in rock songs such as Kings of Leon and bright colours are seen to be used more in hip hop and pop videos.

Conventions – Indie/RockIndie/Rock

• Tends to be black and white

• The artist/band is shown throughout the video

• Use of extreme close ups and long shots are popular

• Dark locations

• Face paced

• Some use of special effects

Arctic Monkeys – Shots from Arabella and One For The Road

Conventions – Pop GenrePop

• Bright and colourful

• Close ups to show the cheerful and upbeat emotions

• Extreme close ups – these tend to show the purity and innocence in the personality of the artists

• Aims at the teenage audience

• Very upbeat

Demi Lovato – Cool For The Summer

Prime example of

bright colours and extreme

close ups.