LinkedIn Training Seminar - Vorian Agency - Bunbury, August 2014
Content Marketing - Linkedin Agency Masterclass
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Transcript of Content Marketing - Linkedin Agency Masterclass
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radical.ie
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radical.ie
@Cian_Corbett
Business Director with@RadicalDublin
Social Media Agency of the Year 2013, 2014 & 2015
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Meet the team
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The B2B Myth
B2B = Boring to Boring
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Investing Time
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Investing Time
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Investing Time
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Content is KingContext is Queen
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radical.ie
Case Study 1:Electric ireland
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Create a Digital Touch-point
Irish for SME’s
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Our objective:
To change conversation Win engagement Create a loyal
audience
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How did we achieve this?
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#1: Create discussion
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#2: share Peer insights
Bring useful content to target
audience
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#3: leverage influencers
Highest ctr to date
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#4: seed out new insights
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Our results:
Created meaningful
conversation
Won engagement with target audience
Built A Credible Digital
Touch-point
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radical.ie
Case Study 2:Innopharma labs
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position Innopharma as a thought leader in online education
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Our objective:
Build brand awareness
Drive website traffic increase sign-ups
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How did we achieve this?
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#1: showcase expertise
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#2: target the right audience
Engage our target audience
via inmail
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#3: empower student advocates
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#4:Seed out new insights
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Our results:
Increased web traffic by 47%
Increased social referrals
Built brand awareness
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B2B ≠ Boring
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radical.ie
Thank you