LinkedIn Staffing - build, engage, recruit - a recruitment agency strategy
-
Upload
linkedin-talent-solutions-nederland-belge-luxemburg -
Category
Recruiting & HR
-
view
245 -
download
6
description
Transcript of LinkedIn Staffing - build, engage, recruit - a recruitment agency strategy
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Build, Engage, Recruit – a Recruitment Agency Strategy
Alex Charraudeau – Media Solutions Consultant
LinkedIn Amsterdam, 10th June 2014
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Alex Charraudeau
Ex-recruiter
7 years as a recruitment marketing guy
Web design, development, brand strategy, search marketing, email
marketing, social media strategy
At LinkedIn I help recruiters get the most out of LinkedIn
@alexCharraudeau
Google+
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Agenda
1. Marketing in the Modern Age
2. What is new about Recruiting in 2014?
3. How recruiters can Build, Engage, Recruit
4. What success looks like on LinkedIn
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Marketing in the Modern Age
4
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. 5
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. 6
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Women
Women with a disposable income
Women between 24-45 with a disposable income
Women between 24-45 with a disposable income interested in healthy living
7
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. 8
Experian in vogelvlucht
Experian helpt bedrijven bij het
optimaliseren van hun
marketinginspanningen en het
minimaliseren van hun krediet-
en frauderisico's.
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. 9
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved. 10
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
What have we learnt?
Kellogg's understands advertising
Targeting is crucial
Data helps target the right people
Technology allows us to capture more data
But what next?
11
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
5.387 billion cans sold in 2013.
43m fans on Facebook
3.8m Google+
125,000 followers on Twitter
… and they don’t talk about the product
12
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
What is new about Recruiting in 2014?
14
Times are changing
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
17
The best recruiters act like marketers…
17
18
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
20
The means by which messages get from one individual to another.
An idea, practice, or object that is perceived as new by an individual or
other unit of adoption.
Rate of adoption is the relative speed with which an innovation is adopted by
members of a social system.
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
How recruiters can Build, Engage, Recruit
Build Recruit
1 3
Build your brand,
your platform
and talent pools
Pick up leads,
make placement
and hire staff
Build Engage Recruit
1 2 3
Build your brand,
your platform
and talent pools
Demonstrate why
they should do
business with you
Pick up leads,
make placement
and hire staff
Effective Efficient
Build 1 Why do you exist?
How are you different?
What is your unique selling proposition?
How do you communicate what your consultants
do?
What are your values?
A brand is simply an organization, or product or service with personality
Build 1 Build the foundations.
Position your brand across employees and your
company.
Rich media gets 100% more engagement.
Build 1
Build landing
pages.
Build conversion
points.
Make it uniform
and unified.
What percentage increase in conversions does targeted
content give you?
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
400% conversion rate boost when
companies deliver relevant content and high-
quality experience
Quality & relevance: The twin keys to
digital growth
– http://mckinseyonmarketingandsales.com/qu
ality-and-relevance-the-twin-keys-to-digital-
growth
David Edelman – McKinsey&Company
Engage 2
99% of advertising doesn’t sell much of anything
What is your message?
Who needs to see your message?
How will they see it?
What is your objective?
What are your consultants going to do?
IT professionals
IT professionals in banking
Senior IT professionals in banking
Senior IT professionals in banking working at HSBC Engage 2
Engage 2
Over 2 billion updates are seen weekly across LinkedIn.
88% of members would follow a company.
Followers are 2.5x more likely to recommend your
business.
78% of company followers are more likely to respond to an
InMail.
Your followers, fans, members,
connections will see your content.
They may spread this further
through social amplification if the
content is relevant and engaging.
To reach a wider audience, or to
push your message out at scale
quickly consider advertising.
Organic
Earned
Paid
Engage 2
Click-through rates on
desktop LinkedIn are 10x
as high as traditional
display ads.
Content generates 6x more
engagement than jobs.
Engage 2
Engage 2
Own the home page
experience:
– InMails, Ads, Sponsored
Updates, Jobs
Increase clicks on
ads/content by 25%
Increase opens of InMails
by 100%
3 Recruit
Are you demonstrably helping the organisation achieve its strategic
objectives?
How are you picking up leads?
How are you attracting candidates?
How are you making placements?
3 Recruit
Awareness
Consideration
Preference
Conversion
Advocacy
60% of the decision is
made before contact
with a sales person
Social media has made
this easy than ever
before
3 Recruit
What percentage of senior professionals access LinkedIn
on their mobile in Netherlands?
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
41
98%
52%
Desktop Mobile
78% Saw a
Company Status Update
Dutch Executives using LinkedIn
3 Recruit
1 2 3
16%
30%
16%
50%
Engaged with
Your Brand
No Engagement
with Your Brand
Engaged with
Your Brand
No Engagement
with Your Brand
3 Recruit InMail Success Rates by Brand Engagement
Dynamic Career Page
Jun 2013 to Jul 2013
Static Career Page
May 2013 to Jun 2013
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Review – 5 tips for a social recruiting
1. Build your brand
2. Build your foundations
3. Engage with your audience
4. Convert clients, candidates and internal hires - Recruit
5. Analyse, review, improve
#STAFFING ©2013 LinkedIn Corporation. All Rights Reserved.
Thank you! Please join us next time…
Social RecruitIn
Premier recruitment event in
EMEA.
London 3rd September
47
Always be connecting:
@alexCharraudeau
Google+