Content Marketing Excellence: What It Is, and How To Get It

Eric Enge @stonetemple / +Eric Enge Stonetemple.com


Who Am I?

Columnist & Contributor

CEO & Founder

50+ person Digital Marketing and SEO

agency


Little Known Fact

I had Brain Surgery in 2003


Nope –Didn’t Get a USB Slot Installed


Source: Chartbeat


Data From a Study by Moz and BuzzSumo


Source: Moz and BuzzSumo


No Correlation Between Shares and Links



No Social Network Does Well



Most Content Gets Shares OR Links




Some Sites With a Very High Correlation(Note Small Sample Site)



Still Have a Very Strong Correlation


Opinion Forming Journalism Works


These Sites Also Have a Very Strong Correlation



Data Driven Research Studies Work


What About Content Length?


Longer Form Content Does Very Well Too


https://www.stonetemple.com/all-our-social-media-seo-studies/


Got Some Links!


Here’s a Pretty Good One


Build Your Reputation

Grow Visibility

1

2

Grow Your Audience3

Content Marketing Goals

Oh Yes, Let’s Get Some Links Too4


Today’s Environment is an Ecosystem


Working the Ecosystem


Social Media Sharing Can Drive Links


Social Media Sharing Can Build Your Audience

1 2

34


Larger Audiences Increase Visibility


Influencers Have Large Audiences


Influencer

Influencers Are an Accelerant


Eric Enge

[email protected]

@stonetemple

+Eric Enge

(508) 962-8474

www.stonetemple.com

Thank You!

Marketing