CONSTUCTION OF DIGIPAK

To construct the digipak, I firstly began to merge the two separate images of the artist and the featured artist (Emily and Jana) as the photos were taken separately, on different days and times. Due to schedules and lessons, at one point we were unable to get them together to take images for the digipak and website, therefore it had to be taken individual which made me merge two appropriate images of the same shot and similar expressions on Photoshop. After this process, I saved the image as a JPEG then uploaded it on PicMonkey and started to make various drafts of the digipak front cover. This allowed me to attempt to add different affects and colours on the image to get the perfect and successful front cover. The reason why Jana (featured Artist) was included on the front cover of the digipak is because me and my partner thought we should keep ‘Rouge Noir’ as a group, therefore Emily and Jana together. We got this inspiration from Icona Pop. They were first presented as a group and were to be featured on every panel and on the website. 0

To create these drafts, I used an editing website called PicMonkey. It is a free photo editor which adds filers, texts and other edits to the image. It allowed me to touch up on facial features and create outstanding graphics in similarity to Photoshop; however PicMonkey is easy to use and allowed me to create drafts rapidly. PicMonkey allowed me to experiment and create several covers for the digipak in order to get feedback. Therefore I tried editing more images that were taken of Emily and Jana together

Once I played around with these images, me and my partner asked our target audience what they liked and disliked about the digipak alongside watching the music video in order to relate the digipak to the theme and concept of the Out Alive music video. After receiving feedback from the target audience, we had feedback such as "The two main artist should give direct gaze with more expression to make the audience feel more involved and feel engaged when looking eye level at the stars". We got more feedback on the use of colour which was positive and conformed to the codes, conventions and mise-en-scene of that Pop Genre. From getting specific feedback on how the two main appear on the digipak cover, me and my partner planned another photoshoot where we could manage to get both of the main artist into the schools studio during a free period. Once we took and gathered the images, I went ahead and edited more for the digipak, here is another draft of the main cover:

We managed to receive many positive feedbacks on this digipak front cover such as the style and use of colour is different from the first few drafts and relates more to the stereotypical representation of a pop genre with artists that the female target audience aspire too. The target audience preferred this draft in comparison to the first few drafts due to the effects used to engage the target audience. However, there were some negative feedbacks from the image such as the facial expressions of the two artists do not conform to the stereotypical representation of Pop artist. The image looks like it was

forcefully taken; therefore this was a definite drawback. From several feedbacks we received from the audience, we were told to keep only Emily as the main artist and front of the digipak since she was seen more in the music video. Therefore we took on the target audience’s feedback and I managed to create more examples using the same consistent colour scheme.

Whilst creating these digipak examples for the front cover, I went back and gathered feedback on the process of making as this will help me further develop creating the covers in order to engage and satisfy the specific target audience. We received many positive feedbacks after keeping Emily as the main artist on the front cover. The target audience preferred the fact that Emily was the main artist and main cover of the digipak, website and music video as she conforms more to the star quality of pop genre. Another reason we planned to keep Emily as the main artist was because her images turned out to be more successful than Jana's as Emily posed like a star and her facial expressions and posture related more to the album name. We yet again used the studio because of the effective equipment provided previously when taking images of our featured artist. We let our main artist know about the mise-en-scene so we wouldn't have to face the same challenges as we had to face during our first day of filming. She arrived in casual black trousers and a burgundy top in which we provided a necklace to accent her image. As she was our main artist, and wanted to produce effective images for our productions, we told her to pose in various poses and to different facial codes.

I then when on and carried out the panels of the digipak, inside, CD and the back cover. ~I kept the same colour scheme and them which was consistent the whole way through.