Conformity and Influence in Groups Ching-Mao Chen 2005/03/11.
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Transcript of Conformity and Influence in Groups Ching-Mao Chen 2005/03/11.
Conformity and Conformity and Influence in Groups Influence in Groups
Ching-Mao ChenChing-Mao Chen2005/03/112005/03/11
Conformity as persuasionConformity as persuasion: in with the crowd: in with the crowd
NormsNorms
Explicit normsExplicit norms
Implicit normsImplicit norms
Early research on conformity Early research on conformity effects effects
Autokinetic effect (Sherif , 1935)Autokinetic effect (Sherif , 1935) Solomon Asch , 1956Solomon Asch , 1956
Variables related to conformityVariables related to conformity
v1:Group sizev1:Group size Social impact theory/ Social influence Social impact theory/ Social influence
modelmodel informational influence/normative informational influence/normative
influenceinfluence
---want to be right: Social impact theory---want to be right: Social impact theory
---want to be liked: Social influence ---want to be liked: Social influence modelmodel
v2: security in numbersv2: security in numbers V3: indoctrinationV3: indoctrination V4: identificationV4: identification V5: communicator characteristicsV5: communicator characteristics -Gender-Gender -Peer-suasion-Peer-suasion -Personality-Personality -Culture-Culture
CultureCulture
-Power distance -Power distance
-Uncertainty avoidance-Uncertainty avoidance
-Masculinity-femininity-Masculinity-femininity
-Individualism-collectivism-Individualism-collectivism
The “Whys” of conformityThe “Whys” of conformity
The group locomotion hypothesisThe group locomotion hypothesis Social comparison theorySocial comparison theory Consistency (or balance ) theoryConsistency (or balance ) theory Epistemological weighting hypothesisEpistemological weighting hypothesis The hedonistic hypothesisThe hedonistic hypothesis
Social proof :using the sheep factor Social proof :using the sheep factor to persuade othersto persuade others
Everybody is doing itEverybody is doing it The most popular productThe most popular product The best selling productThe best selling product
Deindividuation and social loafing :Deindividuation and social loafing :getting lostgetting lost
Deindividuation: get lost in the crowdDeindividuation: get lost in the crowd Diener...etc.(1976)Diener...etc.(1976) Mann(1981)Mann(1981) -public self-awareness-public self-awareness -private self-awareness-private self-awareness
Social loafingSocial loafing
Collective effort modelCollective effort model Free ride effectFree ride effect Sucker effectSucker effect
How group affect decision makingHow group affect decision making
Risky shift phenomenonRisky shift phenomenon Group polarization phenomenonGroup polarization phenomenon social comparison theorysocial comparison theory persuasive argument theorypersuasive argument theory
“ “Intrapersonal process”Intrapersonal process”