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PR ReviewOctober - December, 2014

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ContentObjectivePlanned vs. AchievedQuarter-wise PlansCoverage snapshotsCoverage analysisLowlightsHighlights

ObjectiveTo showcase Concorde Group as a progressive group To position its leadership as thought leaders in their space

Planned vs. AchievedActivityDeliverablesDelivered DetailsDaily Sector UpdatesDailyDailyProfiling Stories / Interviews / Trend / Industry story44Relationship Building meeting2-Press Release 12Authored article placement14FAM Tour1-Press Conference / Slide Show11Total1011

Quarter-wise Plans

OctoberActivityDeliverablesStoryPublicationTrend Story1Online buying is the future of real estate industryET/HBL/DH/NIE/Online PortalsBangalore's horizontal growth - Infrastructure challenges and issuesOnline portals/Bloggers/Samyukta KarnatakaPress Release 1Diwali Community Celebrations at Napa valley Concorde to work on the idea and share the final planAll MediaArticle 1Bangalore's horizontal growth - Infrastructure challenges and issuesDeccan Herald / Realty Plus / Architects & InteriorsRelationship Building meetin1Relationship building meeting for spokespeople in Bangalore, Chennai, Hyderabad, Kolkata and Mumbai. Concorde to share Mr. Rajas schedule for travelHBL/ET/FE/HT/BS/DC/FC

NovemberActivity Idea / Story angleDeliverablesPublication Press Conference at press ClubConcorde Ties up with 'Say Tree'1All MediaPress ReleaseEvent listing release and post event release for Children's day Carnival scheduled for November 151All MediaRelationship meetings for RajaSuggested cities - Mysore, Nagpur, Mumbai, Pune, Hyderabad, Vizag (based on his travel plan)1Mainlines / VernacularOnline ArticleWhat buyers should look for before buying real estate1RediffPictorial PPT for Local PortalsConcorde brand presentation showcasing its existing properties and upcoming projectsHyderabad, Bangalore, Mumbai portals

DecemberActivity Idea / Story angleDeliverablesPublication Press Conference at press Club on December 16, 2014Concorde Ties up with 'Say Trees'1All MediaPress ReleaseConcorde Kids Carnival - post event release1All MediaOnline Article5 things buyers should look for before buying real estate2Rediff / BusinesswireTriple Bottom Line - Sustainability (Process, Planet, profit)Online buying is the future of real estate industry / E-commerce boom in real EstateResource Management - Scarcity of raw materials in Real estate

Coverage Snapshots

Coverage Analysis

HighlightsArticles on online portals and press conferences and trend story participations gave a good visibility for the client.

LowlightsNo New projects are been showcased this quarter Time taken on the approval are more

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