TTrevor Bowden

trevorb

Product

Finance

Finances by year• 2010• Launched Projects: 11,130• Successful Projects: 3,910• Dollars Pledged: $27,638,318• Rewards Selected: 322,526• Total Visitors: 8,294,183• Project Success Rate: 43%

• 2011• Launched Projects: 27,086• Successful Projects: 11,836• Dollars Pledged: $99,344,382• Rewards Selected: 1,150,461• Total Visitors: 30,590,342• Project Success Rate: 46%

• 2012• Dollars Pledged: $320

million

• 2013 • Dollars Pledged: $480

million

• 2014• Successful Projects:

22,252 • Dollars Pledged: $529

million

History

• Raised $10 million in funding• Launched on April 28, 2009• February 9, 2012 – 2 projects hit 1 million– Dock for iPhone– Computer game

• October 31, 2012 – expanded to UK– Canada followed in September

What’s hot?

Secret Sauce

• Projects pick up steam / publicity– 79% of projects that raised more than 20% of their

goal were successfully funded• Small projects– 48,964/81,396 successful projects raised between

$1,000 - $9,999• Projects only funded if they meet goal– Not all similar sites follow this model

Stories

Competitors

Prediction